Comments on: You No Longer Control Your Company’s Brand

By: Get Rich Quick! Lose Weight Tomorrow! | Spin Sucks

Get Rich Quick! Lose Weight Tomorrow! | Spin Sucks — Wed, 27 Apr 2011 11:47:42 +0000

[...] great point and I agree with him. In fact, I agree with it so much that I blogged about the lack of control you have around your brand last [...]

By: New Windsurfing Gear and the Cluetrain Manifesto -

New Windsurfing Gear and the Cluetrain Manifesto - — Sun, 03 Apr 2011 21:52:27 +0000

[...] and market are saying about them in this day and age. (For further reading on this check out: You No Longer Control Your Company’s Brand and Let Go, Customers Control Your Brand). So, the only alternative is to go with the flow, [...]

By: Prekės ženklai priklauso mums

Prekės ženklai priklauso mums — Fri, 01 Oct 2010 05:56:21 +0000

[...] metu pasirodo vis daugiau straipsnių ir įrašų apie tai, kaip socialiniuose tinkluose sklindančios žinios įtakoja gamintojus ir paslaugų [...]

By: Found Friday: 2 great posts on corporate blogging | Hyten Content

Found Friday: 2 great posts on corporate blogging | Hyten Content — Fri, 03 Sep 2010 14:20:28 +0000

[...] You no longer control your company’s brand [...]

By: Gini Dietrich

Gini Dietrich — Thu, 02 Sep 2010 17:39:52 +0000

Mikko – you are 100 percent correct! Perhaps I should have said “the perception that you have control is over.”

By: Mikko

Mikko — Thu, 02 Sep 2010 06:04:45 +0000

I thought the companies have never been able to control their brands — even if they have very much tried to do it.

By: Debra Bethard-Caplick

Debra Bethard-Caplick — Wed, 01 Sep 2010 03:32:16 +0000

Sally, the problem that these companies face is that the conversation that is social media is going to go on with or without them, and if they don’t get out there and engage, they are at the mercy of whoever chooses to talk to them. This is a case of “silence is not golden.”

By: Gini Dietrich

Gini Dietrich — Tue, 31 Aug 2010 21:11:57 +0000

I called baloney on Steve Strauss (USA Today) last year when he wrote that small businesses shouldn’t use social media. He had four reasons to support his thinking so I gave him four reasons he was wrong. He called and interviewed me, wrote another story, and now we’re friends. You should totally do the same to NPR!

By: Arminda

Arminda — Tue, 31 Aug 2010 20:49:29 +0000

Baloney is right! And since neither you nor I eat baloney – it’s no wonder we disagree! Don’t you just love bucking the trend and proving how right you are in the face of an “expert” baloney slinger?

By: Gini Dietrich

Gini Dietrich — Tue, 31 Aug 2010 20:44:13 +0000

Arminda – I do more than respectfully disagree! We don’t have brick and mortar. The ONLY marketing we do for Arment Dietrich is online. We’d never get to where we are right now with the more traditional methods because a) we don’t have the cash and b) we don’t have the time. I love NPR, but that’s baloney.