Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
51
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More
Gini Dietrich

25 Ways to Create Shareable Blog Content

By: Gini Dietrich | July 1, 2014 | 
29
It's certainly not easy to come up with blog content ideas day after day, but these 25 tips will help you create content people want to comment on and share... Read More
Gini Dietrich

Your Customers Control Your Brand

By: Gini Dietrich | June 23, 2014 | 
36
Steve McKee, founder of McKee Wallwork Cleveland and author says your customers control your brand. How does that change your communications... Read More
Gini Dietrich

Gin and Topics: A Remake of Tight Pants and a Magnificent Swan Lake

By: Gini Dietrich | June 13, 2014 | 
22
This week's Gin and Topics includes a remake of Tight Pants, a magnificent version of Swan Lake, a sleepy puppy, dogsitting a Whippet, and Sir Mix-A-Lot... Read More
Gini Dietrich

The Website Content Development Process

By: Gini Dietrich | June 10, 2014 | 
21
There is a very specific process content development for a website must undergo. With the help of Orbit Media Studios, we've outlined it for you here... Read More
Lindsay Bell

Guest Blog Posts: The Top Five of 2014 (So Far!)

By: Lindsay Bell | June 3, 2014 | 
13
What do adult films, niche networks, and personal SEO have in common? They made our top five guest blog posts list! Are you on the list? ... Read More
Joe Cardillo

Three Keys to Become a Disruptive Marketer

By: Joe Cardillo | May 21, 2014 | 
21
We don't need new tools to become more disruptive marketers. We need to change our mindsets to think like journalists, focus on the product, and test, test, test... Read More
Gini Dietrich

Neuromarketing: The Brain Science of Web Marketing

By: Gini Dietrich | April 28, 2014 | 
30
In the May 1 Spin Sucks Pro webinar with Andy Crestodina, we cover neuromarketing and how to use the brain science of it in your web marketing. ... Read More