Gini Dietrich

Business Development for Communications Firms

By: Gini Dietrich | November 13, 2014 | 
12
Every communications firm in the world starts off building by referrals. At some point, business development becomes imperative. Here's what you need to do... Read More
Gini Dietrich

How to Write a Compelling Headline

By: Gini Dietrich | October 23, 2014 | 
71
To write a compelling headline, you have to be both creative and strategic. We tackle a checklist of things to consider for a client and share it here... Read More
Gini Dietrich

Analytics Resources and Data for Communications Pros

By: Gini Dietrich | October 13, 2014 | 
65
Many communications professionals are afraid of data because they are not good with numbers. Here are ten analytics resources to make it less scary... Read More
Gini Dietrich

Three Skills Every Communicator Must Have

By: Gini Dietrich | October 2, 2014 | 
54
Clay Shirky gave journalists three pieces of advice to save their jobs...and it works for the communicator, too. Here are the three skills you need today... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 5, 2014 | 
83
We asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools... Read More
Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
63
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More