Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
144
When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids... Read More
Guest

Know Thy Enemy: How to Work with Tough Reporters

By: Guest | October 25, 2012 | 
22
Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and these are great conversations – inside my [&hellip... Read More
Guest

Social Media: The New Olympic Sport

By: Guest | August 1, 2012 | 
36
Today’s guest post is written by Elissa Freeman. Embracing social media is something the Olympic movement knew it had to do. With this medium moving at warp speed in popularity since the 2008 Beijing Games, and gaining considerable speed during Vancouver 2010, industry veterans knew that Twitter, Facebook, and Pinterest would have their own podium finishes at London 2012. But true to form with any emerging and [&hellip... Read More
Guest

Is It Time To Stop Listening to Social Media?

By: Guest | May 3, 2012 | 
56
Today’s guest post is written by Elissa Freeman.  Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism. Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes ready to topple at the first flick [&hellip... Read More