Gini Dietrich

Get Marketing Communications Buy-in from Your Sales Team

By: Gini Dietrich | March 25, 2013 | 
115
A little more than three years ago, we announced we are no longer a PR firm. What that means externally is, when prospects call and say they’re looking for a PR firm, if all they want is media relations, we now have a business model that doesn’t support that kind of “strategy.” But, internally, it was a huge shift. Before we formally announced it, we spent [&hellip... Read More
Gini Dietrich

Gin and Topics: Dog Shaming and Sexy Guy on Rollerblades

By: Gini Dietrich | August 24, 2012 | 
25
Well, kids are mostly back at school (though there are some lucky ones who don’t go back until after Labor Day), vacations have been had, and the entire country is beginning to cool down. I guess that means football season, tall boots and sweaters, autumn leaves, and fire pits are upon us. It also means my outdoor cycling days are numbered, which totally stinks…no matter how [&hellip... Read More
Guest

Build an Organizational Culture that Deconstructs Silos

By: Guest | July 17, 2012 | 
58
Today’s guest post is written by John Trader.  Working directly with international markets during the past few years has broadened my perspective on a number of things. It’s given me the opportunity to learn and understand the structure and nuances of many different business cultures outside of my own. And I’ve noticed something about the way some companies are built in the U.S. I realized individualism, one [&hellip... Read More
Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 
77
Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. In the comments, there were a lot of really good additional ideas and I promised [&hellip... Read More
Gini Dietrich

Gin and Topics: TV for Dogs and Creepy Marketing

By: Gini Dietrich | February 24, 2012 | 
29
It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday. I wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone. So here I sit, watching it snow, and hoping we get a little bit more [&hellip... Read More