Doug Austin

Authenticity is the Key to Marketing

By: Doug Austin | March 25, 2014 | 
Consumers today want real information in real time without fluff, filters, or fine print. Compared to other generations, they are very familiar with communication, media, and digital technologies, so it's incredibly important to come clean with them by using an honest voice and crafted messaging to offer insights into your business’ decisions, processes, and even failures. Learn how to use authenticity to reach a new generation of buyers. ... Read More
AJ Wilcox

Data: Five Improvements Every CMO Needs to Make

By: AJ Wilcox | March 24, 2014 | 
Using historic data to develop your marketing strategy? You may miss important opportunities to grow your business. Accessible data can help. Blogger AJ Wilcox tells you how... Read More
Elli Bishop

Five Reasons Comedy Belongs in Advertising

By: Elli Bishop | March 19, 2014 | 
Who doesn’t love a laugh? Comedy is beloved for a number of reasons, and one of those is its ability to make advertising just a little more bearable. Here are seven reasons why comedy and advertising make a great team... Read More
Jeannie Walters

Five Wake-Up Calls for the Chief Marketing Officer

By: Jeannie Walters | March 12, 2014 | 
Today’s business environment is changing at a pace some say only happened during the industrial revolution. As the chief marketing officer, it's your job to keep up, or die trying. ... Read More
Clay Morgan

The Game of Content

By: Clay Morgan | March 5, 2014 | 
In the world of MMORPGs , EVE Online is putting their customers at the very center of their content marketing strategies by helping them tell their stories inside and through the game's universe. ... Read More

Transmedia: Is User-Generated Content the Future?

By: dev | February 26, 2014 | 
Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans. ... Read More
Alicia Lawrence

Brand Ambassadors: How to Find and Engage Them

By: Alicia Lawrence | February 24, 2014 | 
It's often been said that everyone is an influencer online. If you are considering a brand ambassador program as part of your communications plan, Alicia Lawrence has some tips for finding and engaging the right pool of influencers. ... Read More
Clay Morgan

Marketing’s Media Prejudice Problem

By: Clay Morgan | February 13, 2014 | 
What are the right marketing tools? The ones that get the job for you and your business, says Clay Morgan. Don't let your media prejudice for certain marketing channels stall your efforts. ... Read More
John Siebert

Digital Marketing: Five Costly Mistakes

By: John Siebert | February 12, 2014 | 
There are five mistakes that every marketer should avoid to make their digital marketing campaigns as successful as possible, as John Siebert explains. ... Read More
Kait VanDuzer

Use PPC to Refine Your Content Marketing

By: Kait VanDuzer | February 10, 2014 | 
When you are developing content to benefit organic search results, don't ignore the ability of PPC to test and refine your writing's ability to convert web visitors into customers. ... Read More