Comments on: A Rose By Any Other Name…Might Not Be As Marketable

By: Guest Blogging at Spin Sucks | Clairemont Communications

Guest Blogging at Spin Sucks | Clairemont Communications — Mon, 04 Feb 2013 02:10:18 +0000

[...] was named the PR Readers Choice PR Blog of the Year, and I’m honored to share my thoughts on A Rose By Any Other Name… Might Not Be as Marketable. Please jump on over there, check it out and share your thoughts and questions on the Spin Sucks [...]

By: Dana Hughens

Dana Hughens — Mon, 20 Sep 2010 22:37:03 +0000

Well hello Lisa of Big Leap Creative! I think you have one of the very best agency names ever! It is certainly something that anyone who has ever started a business can understand. I’m here to tell you, it is one biggo crazy leap. (And then another and another and another.)

By: Dana Hughens

Dana Hughens — Mon, 20 Sep 2010 22:31:50 +0000

Good luck, Marian! If you have a friend who is also in the same business, ask her for feedback on your top choices. Ask her what she would say about your name if the two of you were competing for a client.

By: Lisa Gerber

Lisa Gerber — Mon, 20 Sep 2010 17:25:07 +0000

Hi Dana!
I must have been hiding under a cyber rock to only be discovering this great post now. In my previous chapter of Life, I was in involved in naming buildings in downtown Seattle. Looking into history for help is always a nice way to honor the past and tell the story of a brand.

And I’ll never forget the moment I arrived at my business name with my forehead leaning against the glass of the passenger-side car window in a state of pure panic about leaving my very good job to do something crazy like start a business.

By: Marian

Marian — Mon, 20 Sep 2010 02:46:32 +0000

Loved the story and thanks for sharing the nuggets of advice. This post is so timely as I have been struggling lately trying to figure out a name for my own business. I’m going to use the tips you shared.

By: CarrieFWeir

CarrieFWeir — Sun, 19 Sep 2010 15:58:29 +0000

I’m an OPI Miami Beet girl, myself. (Says the native Miamian…)

And, not only would I love a job naming nail polish, but sushi roll combos and designer shoes, too.

Dana, I’ve always loved how you named Clairemont…

Excellent reminder about naming names, sister.

By: Shawn Lingle

Shawn Lingle — Fri, 17 Sep 2010 20:21:26 +0000

This is sooo timely Dana — I’m about to embark on another naming exercise myself! I’m wearing Arose at Dawn Broke by Noon, by the way. I ONLY wear OPI.

By: Slee Arnold

Slee Arnold — Fri, 17 Sep 2010 20:02:56 +0000

From Charged Up Cherry and You’re a Pisa Work to time for the winter OPI Red, I agree that naming is a tough job – just think how hard it is to pick out only ONE color! You nailed it (no pun intended!) with creativity while thinking of the consumer!!!!

By: Dana Hughens

Dana Hughens — Fri, 17 Sep 2010 17:44:44 +0000

Thank goodness the mom-to-be had some sense about her. Then again, Simile Star could have paid her way through college, I suppose. And that’s Ms. Hughelps to you, mister.

By: Dana Hughens

Dana Hughens — Fri, 17 Sep 2010 17:38:20 +0000

When you land the OPI account, call me.

Yes, that’s right. I name stuff. That makes me a namer. I’m going on break. (Thank you and RIP Mitch Hedberg.)