Comments on: Book Review: ‘World Wide Rave’ by David Meerman Scott

By: Danny Brown

Danny Brown — Tue, 14 Sep 2010 00:04:34 +0000

Well, since it’s the awesome Spin Sucks team, and I got your name wrong to begin with….

“The Human Side of Media and the Social Side of Marketing”

By: Molli Megasko

Molli Megasko — Mon, 13 Sep 2010 21:40:11 +0000

What’s the new “tagline” gonna read? Wanna tell us Spin Sucks readers first?

By: Danny Brown

Danny Brown — Mon, 13 Sep 2010 21:28:21 +0000

Though, funnily enough, my thinking was that too. The new header on my in-process blog redesign reflects that.

By: Danny Brown

Danny Brown — Mon, 13 Sep 2010 18:54:17 +0000

Look forward to reading your book, miss, sure to be enjoyable.

Controversy and differing points of view – funny how fine the line can be

By: Danny Brown

Danny Brown — Mon, 13 Sep 2010 18:53:23 +0000

You could indeed, David, and you wouldn’t be the first. That’s the beauty of opinion and open viewpoints.

Thankfully, my clients know I back the echo chamber up

By: Gini Dietrich

Gini Dietrich — Mon, 13 Sep 2010 18:42:19 +0000

Molli! You created controversy! Hey guys! I think what you both are saying is there is a social media vacuum where everyone says the exact same thing.

Danny, you know I respect the hell out of you and love everything you write.

David, I LOVED “The New Rules of Marketing and PR,” but have not read “World Wide Rave.”

I don’t think either of you talk into the social media vacuum and you both have distinct and very different voices from everyone else.

But, it’s no surprise I want to write a book and, this morning during our staff meeting, we talked about it NOT being another marketing book or another leadership book. So point well taken by both of you…especially as I venture into writing some distinct and different.

By: David Meerman Scott

David Meerman Scott — Mon, 13 Sep 2010 18:03:49 +0000

Molli – thanks so much for standing in the long line and for writing about my book here. I appreciate it. Glad you enjoyed the book.

Danny – One of your prominent blog tag lines is “building brand loyalty through community & engagement.” Couldn’t I say the same about that? “Danny makes the same statements as pretty much everyone else. I guess I’m just tired of hearing the same message from every blogger.”

By: Danny Brown

Danny Brown — Mon, 13 Sep 2010 16:13:51 +0000

PS – My bad on misspelling your name in my original comment, Molli – sorry!

By: Danny Brown

Danny Brown — Mon, 13 Sep 2010 16:13:15 +0000

“Triggers” have been available for years. Focus groups; open days; questionnaires on websites; follow-up calls from customer appreciation telephone teams. The idea isn’t new; it’s a shame so much “new media” think it is…

Two excellent books are:

1. Friends with Benefits by Darren Barefoot and Julie Szabo – http://www.amazon.com/Friends-Benefits-Social-Marketing-Handbook/dp/1593271999

2. Baked In by Alex Bogusky and John Winsor – http://www.bakedin.com/

There’s a great example in Baked In about why “triggers” only work if the public is actually ready for them and susceptible to their ideas. It counters Malcolm Gladwell’s “Tipping Point” argument about influencers – great read.

By: Molli Megasko

Molli Megasko — Mon, 13 Sep 2010 15:54:49 +0000

Danny, thanks for your insight! I agree with you on the first point. You can gather a following that cares about your product, huh, have you ever heard of MacHeads?

As for losing control, I don’t think Scott wants you to drop everything you’ve built, but more so, open up the door and let people in. Allow them to take things and share them. It goes right into his point about creating triggers.

I agree that a lot of these “new marketing” books are all the same, but certain ones do tend to spark new ideas. Can you recommend any good ones worth my time?