Comments on: Brand Warfare as Counterinsurgency

By: TheJackB

TheJackB — Tue, 31 May 2011 08:05:29 +0000

I am reminded of the brands/businesses that give control of social media to interns or other very young/inexperienced employees. It is playing with fire.

By: bdorman264

bdorman264 — Tue, 31 May 2011 02:02:18 +0000

@ginidietrich My youngest son would move to Chicago in a second, especially if he could hear the 7th inning stretch from Wrigley. He went there last summer for the first time to see the Cubs (lifelong fan) with some fraternity brothers and he LOVED it.

My wife would move to the beach in a second, no questions asked. I think I could do it and enjoy it. I would definitely have to get a boat and I would probably be on the water a lot. They do have some pretty awesome sunsets on the west side of Fla beaches.

By: Lisa Gerber

Lisa Gerber — Mon, 30 May 2011 19:04:30 +0000

@Glenn Ferrell Hi Glenn, I agree. I found the metaphor to be apt and fascinating really, as he dug into it in the book and continued the comparison.

By: Glenn Ferrell

Glenn Ferrell — Mon, 30 May 2011 15:22:13 +0000

Nice, Lisa — “Counterinsurgency” is about the best metaphor I’ve heard for this. Back in the old Michael Porter school of competitive strategy, brand protection was entirely focused on “moats” and “walls” called “barriers to entry” (things like economies of scale, product differentiation, creating switching costs, influencing government policy, etc.) We’re all just too distributed and exposed now for fixed fortifications. It’s a brave new world of “listening posts” and quick response tactics

By: ginidietrich

ginidietrich — Mon, 30 May 2011 13:42:10 +0000

@KDillabough And you’re going to kill it!

By: ginidietrich

ginidietrich — Mon, 30 May 2011 13:41:46 +0000

@bdorman264 When I moved to Chicago, I was afraid I wouldn’t appreciate it as much, after a while. But I still love it. The skyline still makes me breathless. I still ride the lakefront. I still get chills when I hear the seventh inning stretch at Wrigley from my porch. And it’s been 10 years. If you make a point to appreciate it, you will. Now…are you moving?

By: Become digitally literate, is it worth it ? | Yaelsworld.com

Become digitally literate, is it worth it ? | Yaelsworld.com — Mon, 30 May 2011 06:30:55 +0000

[...] for the ecosystem in which your community is evolving ? – Did you ever thought how you will manage your brand risk and recovery in the near future if not since now [...]

By: KDillabough

KDillabough — Sun, 29 May 2011 18:44:42 +0000

@Lisa Gerber LOL, I’m glad it was my comment you un-snarked yourself for, teehee. Love ya, snarky or otherwise. Cheers! Kaarina

By: KDillabough

KDillabough — Sun, 29 May 2011 18:43:37 +0000

@Lisa Gerber Thanks Lisa: after I posted I felt like the ultimate schmuck…feeling like I overstepped my boundaries or protocol. Thanks for the reply, and your support: Now I can un-schmuck myself:)

By: Lisa Gerber

Lisa Gerber — Sun, 29 May 2011 18:32:54 +0000

@KDillabough oh shoot. I keep forgetting I’m supposed to be snarky!! LOL. I forgot myself for a moment.