Comments on: Breast Cancer Mystery Messages

By: TweetsbyKnorr

TweetsbyKnorr — Fri, 22 Oct 2010 17:21:37 +0000

Isn’t a part of the awareness campaign to tell the listener exactly what it is you want them to do in a clear supportive way/ For example, Tell Us Where You Like to Keep Your Purse — click here to share and to donate to XYZ…”

Actually next year when raising my $$ for the Komen Walks — I am going to try that idea I like it so much! Thanks for sparking the idea. I would love to hear other ideas on what you think will spark engagement to a cause with a clear branded fun idea that leads to a request for a donation.

By: Does Awareness Count As Marketing Results? | Spin Sucks

Does Awareness Count As Marketing Results? | Spin Sucks — Thu, 21 Oct 2010 17:02:14 +0000

[...] talked a lot about cause marketing lately. I’m intrigued with the different tactics people and organizations are taking to spark [...]

By: StacyNelson

StacyNelson — Fri, 15 Oct 2010 16:28:40 +0000

See here’s the thing – I didn’t even know that the bra game was supposed to be for Breast Cancer awareness last year so I’m really not sure that playing along was all that effective. I see everyday people getting sucked into pink mania each October so I always ask a couple of basic questions before I buy – how much actually goes towards Breast Cancer and which organization does it support? I go an additional step and check out http://www.charitynavigator.org for a report card on the non-profit benefiting from my money. Some aren’t worth a penny.

Think before you Pink and yes – find a great organization and ask for actual donations (local ones doing actual field work are the best)… Your engagement might not have as many questions as saying ‘I like it on the floor’ but the impression people will have of you as a good person will go up, and isn’t that the best way to network?

By: Cherri

Cherri — Fri, 15 Oct 2010 00:42:43 +0000

@ Molli – If it was just a zealous individual who started the campaign, then – yes – I think they probably would/could consider it a success. But if it was XYZ Breast Cancer Awareness Organization, then I don’t think so.

@ Mike – I totally agree. Without some measurable call to action it’s impossible to tell if these tactics are viable.

By: mikecassidyAZ

mikecassidyAZ — Thu, 14 Oct 2010 22:22:00 +0000

I appreciate the viral attributes of what I have come to refer to as “Octoberbreast” every year. Focused events, suggestively focused postings all lead to awareness. The key is to have clear, simple opt-in action/giving related to the activity — a link or text option to “I love boobies” resulting in a $10 donation would provide the measurable metrics to see if edgy tactics are viable.

By: MolliMegasko

MolliMegasko — Thu, 14 Oct 2010 22:15:54 +0000

Cherri, I love that article. While I don’t agree the first campaign was pointless, I do think they should step the next one up a notch. What we don’t know is who is behind the purse campaign. It might just be an avid person who sparked another viral campaign. If that is the case, would we then consider it a success?

By: Sushi

Sushi — Thu, 14 Oct 2010 19:14:28 +0000

While I can see the motives behind such campaigns, I don’t know too many people who suddenly become more aware of breast cancer through these campaigns. A more effective campaign would be definitely be more straightforward and true to the cause.

By: Cherri

Cherri — Thu, 14 Oct 2010 18:55:51 +0000

Well, I saw far fewer posts this time around on my fb page than I did last time, so I think it is already running out of steam. But I have questions…. Who started this – does anyone really know? (If so, I haven’t run across those articles yet.) Also, what impact did it really have? Check out this article – I share many of the same concerns mentioned.

http://www.newsweek.com/blogs/the-human-condition/2010/01/08/what-color-is-your-bra-facebook-s-pointless-underwear-protest.html

By: Cherri

Cherri — Thu, 14 Oct 2010 18:46:05 +0000

Well, I saw far fewer posts this time around on my fb page than I did last time, so I think it is already running out of steam. But I have questions…. Who started this – does anyone really know? (If so, I haven’ run across those articls yet.) Also, what impact did it really have? Check out this article – I share many of he cncerns mentioned.

http://blog.washingtonpost.com/story-lab/2010/01/solving_the_bra_color_facebook.html