Arment Dietrich

Defining Marketing: Traditional, Online, and Digital

By: Arment Dietrich | August 3, 2010 | 
14

A few weeks ago, in the digital marketing community, we discussed whether or not traditional marketing was going to go away. Then became the reoccurring question of defining marketing and how traditional, online, and digital all fit together. I used to think of it as traditional and new. But now there is too much “new” to fit into one category.

What we decided is that marketing is the umbrella with three categories underneath.

Depending on who you ask, defining “marketing” can go in many directions. In our case, our ideas don’t agree with Wikipedia, but maybe Wiki needs some updating. They say that online should be a subcategory of digital.

What do you think?

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