Mollie McDonnell

The Hottest Trends In Digital Marketing Automation

By: Mollie McDonnell | August 11, 2016 | 
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The Hottest Trends In Digital Marketing Automation

It’s 2016 and technology has been rapidly improving on business and marketing methods.

Stick with these trends and you’ll get the most out of your marketing automation software.

A few changes can make all the difference.

Marketing Automation: A Personalized Software

Marketing automation is not a one-size-fits-all deal, and there are many different systems out there suited to every size business.

If you’re not happy with your current marketing automation software, don’t give up on it just yet, as you’ve likely not found the right fit.

Software companies have made it easier to find marketing automation programs that are suited to your needs, which fit your company size and client base, and that can be customized to the smallest detail.

By choosing the right software for your business, you will have success at driving sales and leads for your company.

Improvements In Mobile Marketing

If you have yet to implement a mobile marketing strategy, you are way behind the times.

These days a majority of your site’s visitors are reaching your company via their mobile devices.

Customers are glued to their smart phones, so this is the most efficient way to reach them.

There are plenty of perks here that can give your marketing efforts a boost.

From push notifications to speedy messaging apps, customers are literally at your fingertips.

Even if you don’t want to take advantage of the additional perks that mobile marketing brings, at the very least, you’ll need to optimize your pages for mobile use.

If your landing pages take too long to load, or look askew when accessed via mobile device, you absolutely need to fix these issues before moving forward.

The Sales and Marketing Combo

You have to love the overall improvements technology has brought us in recent years.

From email to social media to marketing automation, technology has had a profound effect on business, and its benefits are simply limitless.

Many marketing automation systems have incorporated features to help combine the separate sales and marketing functions.

By making these separate sectors of business work together, you simplify the process of converting leads, which makes the job easier for employees.

And when your employees are happy, your business is successful.

GPS Systems for Optimized Location and Content

I’m not talking about an iPhone app directing you to the nearest Starbucks.

GPS locating technology has many options that you’ve yet to consider.

While you may try to post content and social media blurbs in a timely manner that reaches the most people, how well is that actually working for you?

I thought not.

Not to worry, you can now improve this tactic with the use of GPS technology.

With improved methods of tracking your potential leads and their location, you can find out when and how to reach out to them.

Combined with powers of real-time automation, you can see what is being opened, where it is being viewed from, and at what time.

You now have the ability to determine the best time and outlet to post from, in an effort to reach your leads, with a better chance of a follow-through on their part.

Now for a Shocker…Quality Content

Like painted red lips, Louboutins, or that little black dress, there are certain things that just never go out of style.

As with these fashion staples, quality content is one of the classics.

Your clients, leads, or even just random seekers on the web will always be enticed by a good read.

Whether they enjoy reading, or simply found something that caught their eye, you can never lose with a compelling story, which can drag even the least interested person to your site with one click.

From catchy headlines, to click-bait titles that engage unexpected readers, every piece of well-crafted writing will get you further in your journey to better business leads.

Make the most of every word, every sentence, and most importantly, every lead.

Keep writing promising leads followed by quality content, and you’ll see the readership rates you’re aiming for.

image credit: shutterstock

About Mollie McDonnell


Mollie McDonnell is a content writer for LeadPath.com, part of First Impression Interactive, a digital marketing and lead generation service. She focuses on crafting content to help business owners create better online marketing practices. You can connect with her on LinkedIn

  • Dawn Buford

    Quality content is king! Good info here Mollie.

    • Thanks a lot Dawn! It`s nice to see you share the same view [😊]

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