Comments on: Does Awareness Count As Marketing Results?

By: Mario Romano

Mario Romano — Fri, 02 Sep 2011 17:13:48 +0000

This is considered by many practitioners as one good way of raising the brand or the popularity of a product or service.

By: HeatherWhaling

HeatherWhaling — Mon, 01 Nov 2010 14:24:00 +0000

I think awareness should help drive results. For exmaple, I worked with a domestic violence organization on a year-long, agressive PR and marketing campaign. Awareness increased significantly, but more importantly, we increased year-over-year donations by 120% and volunteer hours by 160%. That's how we knew our PR and marketing efforts were resonating. Sure, we built awareess, but we built awareness in a way that communicated a need and encouraged people to pitch in and help.

Heather
@prTini

By: JesusGonzalez

JesusGonzalez — Mon, 25 Oct 2010 00:31:41 +0000

The beauty of awareness is its ability to open doors to action.

But to think one can reap "results" at the awareness phase of a message is a big negative, ghost rider. Show me some action, then we'll talk!

By: JMattHicks

JMattHicks — Thu, 21 Oct 2010 19:34:42 +0000

@Kt0wn Exactly. Awareness is still a huge gain from marketing, but you can’t build a company on awareness. You’ve got to get the interaction and then build relationships from those interactions…as @kt0wn said, the follow through.

By: Kt0wn

Kt0wn — Thu, 21 Oct 2010 18:43:08 +0000

Awareness is the first step but not the end result. We can never forget that Marketing and every media based profession was created to directly effect the bottom line. I find that what most are lacking is the follow through. You can’t just shake every tree if you aren’t willing to pick up every leaf that falls off.

By: Cherri

Cherri — Thu, 21 Oct 2010 17:50:44 +0000

Well, I’ve actually given this a lot of thought, and my resulting opinion is that awareness can lead to results, but awareness, in and of itself, is not results. It’s like comparing transitive and intransitive verbs – the former shows action, the latter does not.