Comments on: Five Reasons to Add a Content Budget to Your SEO Campaign

By: digitalthird

digitalthird — Wed, 20 Mar 2013 14:22:18 +0000

@JustinKamp Thanks! Glad to hear our advice was helpful!

By: JustinKamp

JustinKamp — Wed, 20 Mar 2013 05:52:09 +0000

That`s nice point for adding a content budget in seo packages, i will do it in my next packages.

By: rudee

rudee — Tue, 05 Mar 2013 22:54:05 +0000

I understand the need for content for blog marketing, but it is hard to put a lot of content into a website that sells products. First it takes up too much of the page and secondly it annoys people when there is so much to read. I agree with you that it is a marathon, not a sprint. Keeping a site optimized takes painful time and commitment. We are redoing our blog site so that we have more content. Good article

By: sarkari101

sarkari101 — Mon, 07 Jan 2013 14:39:25 +0000

SEO is always changing and will also keep changing in future. Its time to build authorship. Authorship is an important step to increase your click through rate in the search engine or to rank better.

By: rainbowclaire

rainbowclaire — Fri, 04 Jan 2013 16:26:38 +0000

@digitalthird Good analogy George! Must remember that one!

By: digitalthird

digitalthird — Fri, 04 Jan 2013 16:13:26 +0000

@rainbowclaire yeah, it’s a little scary actually. The difference is that PR people tend to have a better reputation than seo’s. If a PR person contacts you about a news story or an article it’s seen as a good thing, if an SEO contacts you he/she is just trying to get a link. SEO’s are the used car dealers of marketing .

By: digitalthird

digitalthird — Fri, 04 Jan 2013 16:09:09 +0000

@JoeCardillo yeah, the filter bubble exists but I’m not sure as a marketer that you have any choice. If you ignore authorship and/or don’t use it, you’re missing out on potentially more traffic and a good personal branding opportunity. Google has been tinkering with their search results since they started and personally, I don’t think search results are THAT different for the most part except for geo based searches.

By: daveyoung

daveyoung — Fri, 04 Jan 2013 14:30:27 +0000

I’d like to offer up a free tool we developed for rapid idea generation. The basic idea is to come up with a year’s worth of bloggable topics in under 45 minutes. We get raves about this exercise and we offer it free (with an opt-in, of course). It will work to generate topics around an area of expertise, an idea for a book, or even a list of keywords. Give it a try.

By: rainbowclaire

rainbowclaire — Fri, 04 Jan 2013 12:53:55 +0000

Fab post George. It fascinates me just how much PR and SEO are crossing over now.

By: JoeCardillo

JoeCardillo — Fri, 04 Jan 2013 05:24:05 +0000

What do you think about the argument that Authorship comes with the same risk as personalized search? Meaning you may still end up in the filter bubble Eli Pariser writes about….but sort of a “people filter bubble”

Also, in support of your main point, companies spend a lot of money (and time) saying “look at me look at MEEEEEE” and if you don’t have good content when people show up to the party, you’ve basically told them to go to heck / the likelihood of their returning is lowered.

I’m right there with you on everything else. For me it sums up to conversation. If a company/institution/person engages customers/audiences in a conversation, then good content will follow and it feeds back into the conversation.