Arment Dietrich

Four Billion Reasons You Need a Facebook Page

By: Arment Dietrich | June 22, 2011 | 
18

Last month marked big news in the Internet world. Google reached one billion unique viewers.

One. Billion. Unique. Viewers.

This is the highest amount a web company has ever seen.

According to comScore, the four sites with the most unique visitors during the month of May are as follows:

  • Google with one billion unique visitors (8.4 percent increase per month)
  • Microsoft with 905 million (15 percent increase)
  • Facebook with 714 million (30 percent increase)
  • Yahoo 689 million (10.8 percent over the past year)

According to the Wall Street Journal,

ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. ComScore refines the estimates with “page view” data that it receives from more than 90 of the 100 publishers of Web content, but not from Google.

What’s even more interesting is the amount of time these visitors are spending on the sites.

Internet sites in order of most time spent by visitors during the month of May:

  • Facebook with 250B minutes spent on their site in May (66.6 percent increase from last year)
  • Microsoft with 204B minutes spent (13.6 percent decrease)
  • Google with 200B minutes spent (13 percent increase)

It might not come as a surprise that Facebook is the number one Internet site in terms of minutes spent on the site, but what does that mean for marketers?

With 714 million unique visitors spending more than four billion hours on the social networking site in just one month, this screams build your company here.

Remember this isn’t about quantity; it’s about quality. It’s about being available to people who are there.

So, here is my promise to you:  If you don’t have your company on Facebook, email me.  I will send you some simple steps and help you get started.

Spin Sucks in Your Inbox

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18 Comments on "Four Billion Reasons You Need a Facebook Page"

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Jens P. Berget
5 years 6 days ago

Wow, that’s just amazing. Facebook is definitively important, but I didn’t know that the numbers are that high. I live in Norway, and I hardly know one person who’s not on Facebook, and they are spending a lot of time there every single day.

I work at a University, and we have more or less our student service on Facebook. It works great (at least I believe that it does) 🙂

ginidietrich
ginidietrich
5 years 6 days ago

@Jens P. Berget I love Facebook so I definitely add to those four billion hours. It’s a great way to keep in touch with people around the world!

Jens P. Berget
5 years 6 days ago

@ginidietrich that’s true 🙂 I’m not using Facebook as much as I’m using blogs and Twitter though. What about you, are you spending more time on Facebook?

ginidietrich
ginidietrich
5 years 6 days ago

@Jens P. Berget Oh no. Blogging is definitely #1, then Twitter, then Facebook, then LinkedIn.

Jens P. Berget
5 years 6 days ago

@ginidietrich I’m so glad to hear that 🙂

NancyD68
5 years 6 days ago

Wow. That is crazy. I personally am not addicted to social media in any way, and I NEVER,. EVER Tweet or use Facebook or check email in the bathroom (or while my boyfriend is sleeping) I have never done that – just saying!

eBrekh
eBrekh
5 years 6 days ago

@jeffespo I was expecting a list or infographic of 4 billion reasons. I cant even believe it needs that much explaining…its 2011, come on!

jeffespo
jeffespo
5 years 6 days ago

@eBrekh hahaha

MolliMegasko
MolliMegasko
5 years 6 days ago

@Jens P. Berget I think it’s smart your school is connecting to their students using the social sites the kids are already on.

Jmodio
Jmodio
5 years 6 days ago

What do you think Molli, only 3-7% of people who actually like a page ever see it’s updates. The large the fan base, the smaller the percentage. The page really needs engagement and activity if more people are seeing what you have to say. Apart from that, you’re going to have to pay for FB ads to reach out to everyone you want to.

OnlineBusinesVA
OnlineBusinesVA
5 years 6 days ago

This is so true! social media is an effective tool to get exposure and for creating brand awareness. the best part of social media is that you can have others opinion about your product.. i guess this is the only reason why we are seeing such a huge turnouts of companies in media’s like FB .

HowieSPM
HowieSPM
5 years 5 days ago
But no one goes to Facebook pages! Seriously. No one. The stats are proven. I just blogged using Compete’s US numbers for Facebook showing how few people are active using Unique Monthly visitors and total visits for the month of April. And if someone logs in once per month they are in the 714million right? But can you ever reach someone who is rarely on there? Which is over 50% of the users are almost never on the site. Those people are still using Google. Very deceptive numbers. I would never ever use gross visits or accounts ever when determining… Read more »
HowieSPM
HowieSPM
5 years 5 days ago

BTW You know I love Spin Sucks and Arment Dietrich. And today I saw the blog post about managing unruly clients in my feed. I clicked like. But I can not remember the last time I was on your page. But I come here almost every day right? 8)

shonali
shonali
5 years 5 days ago

@jefferybialek LOL!

RicardoBueno
5 years 4 days ago
I agree that having a presence on Facebook is important especially if you’re clients spend time there (and let’s face it, for the most part they do). It’s great top-of-mind presence management (if that makes sense). But, people ask me from time to time: Ricardo, should I just get a Facebook Page instead of a website? And that’s where I wave the caution flag. I don’t think a Facebook Page should be your sole presence (I think a website that you own and control should). I can’t stress that enough. And I suppose I’m going off topic here, but I… Read more »
JimScott
JimScott
5 years 1 day ago
Very interesting article here. Basically the assumption is that because a lot of people spend a lot of time on Facebook, having a company Facebook will be good for business. This seems a little bit like making the assumption that because a lot of people spend a lot of time driving in cars, having a company car will be good for business. To be clear – I would never argue against having a company Facebook. It takes almost no time to setup, requires no tech support, and will certainly be the lowest cost asset in the business. But to think… Read more »
JimScott
JimScott
5 years 1 day ago
I also think it would be interesting to know how people use Facebook. I know a lot of people have it up all day long and check it periodically but with everything having notifications now I wonder if it’s changing the way we connect to FB. You have something to say or you make a comment on a post. Instead of trolling your post every hour you just wait for that email that let’s you know there is action on something you did. When your crops are ready to harvest you get an email. When someone posts a picture of… Read more »
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[…] To put that in perspective, more than one in seven of the world’s population are now hooked up to the social media behemoth. […]

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