Gini Dietrich

Future of Websites

By: Gini Dietrich | November 11, 2010 | 
61

The future of websites causes big debate. Where should I build a web presence? Do I have to have a corporate website? Can I build my corporate site on Facebook or a blog?

To that effect, the Arment Dietrich Facebook question of the week comes from Ann Manion. She congratulates us on reaching 1,000 fans (thank you…and a photo contest ensues) and she asks, “Is the classic website losing relevancy? What do you think the future holds for websites in an increasingly blog loving world?”

(If you can’t view the video in your RSS reader you’re just DYING to see it, you can click here and it’ll magically appear.)

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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61 Comments on "Future of Websites"

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abarcelos
5 years 7 months ago

Make sure that your website is built on an easy to use content management system that gives you flexibility, SEO capabilities and integration with social media. Being able to change and add things on the fly to keep your site fresh every day without IT intervention is a beautiful thing my friends.

Love the dog bark in the background, Gini!

abarcelos
5 years 7 months ago

Make sure that your website is built on an easy to use content management system that gives you flexibility, SEO capabilities and integration with social media. Being able to change and add things on the fly to keep your site fresh every day without IT intervention is a beautiful thing my friends.

Love the dog bark in the background, Gini!

ginidietrich
ginidietrich
5 years 7 months ago

@abarcelos YES!!! And funny, huh? I was like, “Well, there’s Jack.”

ginidietrich
ginidietrich
5 years 7 months ago

@abarcelos YES!!! And funny, huh? I was like, “Well, there’s Jack.”

HowieSPM
HowieSPM
5 years 7 months ago
This is really good advice. As per my comment yesterday it’s really important to own your content and your main sales channels, but always look to integrate other ways of reaching your customers. Your Vitamin water case is great. Today just over 1 in 6 US consumers will log into Facebook, and only 1 in 12 will actually do an activity on Facebook (like comment, Like, update status etc). Huge pool, but not EVERYONE. But most I bet 5 in 6 go online and watch TV. Your web presence needs is dictated by two main factors. Your business type and… Read more »
HowieSPM
HowieSPM
5 years 7 months ago
This is really good advice. As per my comment yesterday it’s really important to own your content and your main sales channels, but always look to integrate other ways of reaching your customers. Your Vitamin water case is great. Today just over 1 in 6 US consumers will log into Facebook, and only 1 in 12 will actually do an activity on Facebook (like comment, Like, update status etc). Huge pool, but not EVERYONE. But most I bet 5 in 6 go online and watch TV. Your web presence needs is dictated by two main factors. Your business type and… Read more »
consultantlaunc
consultantlaunc
5 years 7 months ago
Gini..I think there is a niche for static websites — consultants who don’t feel they have the time, expertise, or money to maintain a more active content-driven strategy. These are the people who don’t want (or don’t think they are capable of sustaining) a blog and really just want a presence. They recognize that they need a presence of some kind b/c every prospect’s first question tends to be “what’s your website” and they understand that presence gives them “credibility.” I have a few clients like this and you can talk about refreshing content to boost search results until you’re… Read more »
consultantlaunc
consultantlaunc
5 years 7 months ago
Gini..I think there is a niche for static websites — consultants who don’t feel they have the time, expertise, or money to maintain a more active content-driven strategy. These are the people who don’t want (or don’t think they are capable of sustaining) a blog and really just want a presence. They recognize that they need a presence of some kind b/c every prospect’s first question tends to be “what’s your website” and they understand that presence gives them “credibility.” I have a few clients like this and you can talk about refreshing content to boost search results until you’re… Read more »
HowieSPM
HowieSPM
5 years 7 months ago

@consultantlaunc I agree. As I mentioned type of business and monetary resources drive everything. I have a really really cool flash based template for my website that is static because I could not afford to start out with the full package, nor afford to integegrate a blog yet. And the person who does my web work has a one page site until she also has the money to upgrade. We all have to start somewhere.

HowieSPM
HowieSPM
5 years 7 months ago

@consultantlaunc I agree. As I mentioned type of business and monetary resources drive everything. I have a really really cool flash based template for my website that is static because I could not afford to start out with the full package, nor afford to integegrate a blog yet. And the person who does my web work has a one page site until she also has the money to upgrade. We all have to start somewhere.

JulieWalraven
5 years 7 months ago
This is brilliant, Gini, and I totally agree. I see Peter’s comment below and I know what he is saying but I think you have to really think on every point you made in the video. I know my content is being found. You know as a prolific blogger with great content that you drive traffic here. I appreciate that. We have to be willing to realize that change is inevitable and embrace change. If you can’t find a website because it is impossible to Google, you still have no reason to have a presence. Moving + Great content =… Read more »
JulieWalraven
5 years 7 months ago
This is brilliant, Gini, and I totally agree. I see Peter’s comment below and I know what he is saying but I think you have to really think on every point you made in the video. I know my content is being found. You know as a prolific blogger with great content that you drive traffic here. I appreciate that. We have to be willing to realize that change is inevitable and embrace change. If you can’t find a website because it is impossible to Google, you still have no reason to have a presence. Moving + Great content =… Read more »
consultantlaunc
consultantlaunc
5 years 7 months ago
And that’s great for you, Julie. But a lot of people don’t want or need that. They don’t spend the time on Twitter and blogging (and I presume other platforms) that you do — and there’s nothing wrong with that. It’s all about your SM strategy and being true to that. You want — and perhaps need — the visibility for your type of business; others don’t because they’re less transactional. If you have the URL and just want to create your real estate presence, Google doesn’t matter. If you work in a relative closed market (e.g., niche consulting, private-equity),… Read more »
consultantlaunc
consultantlaunc
5 years 7 months ago
And that’s great for you, Julie. But a lot of people don’t want or need that. They don’t spend the time on Twitter and blogging (and I presume other platforms) that you do — and there’s nothing wrong with that. It’s all about your SM strategy and being true to that. You want — and perhaps need — the visibility for your type of business; others don’t because they’re less transactional. If you have the URL and just want to create your real estate presence, Google doesn’t matter. If you work in a relative closed market (e.g., niche consulting, private-equity),… Read more »
hannush
5 years 7 months ago
I believe that blogs and social media will not be the death of the traditional corporate website. Instead, these sites will serve as a grounding mechinism for both social and traditional marketing. I understand the excitement behind the emerging customer-centric impression marketing movement, but customers can only supply so much feedback. Where will you get drivers, manuals, and a single address for someone to contact the company’s sales reps? So, no, I don’t see blogs doing in websites. I do, however, see a future without browser based websites. As desktops transition more to home entertainment systems, I can see the… Read more »
hannush
5 years 7 months ago
I believe that blogs and social media will not be the death of the traditional corporate website. Instead, these sites will serve as a grounding mechinism for both social and traditional marketing. I understand the excitement behind the emerging customer-centric impression marketing movement, but customers can only supply so much feedback. Where will you get drivers, manuals, and a single address for someone to contact the company’s sales reps? So, no, I don’t see blogs doing in websites. I do, however, see a future without browser based websites. As desktops transition more to home entertainment systems, I can see the… Read more »
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[…] This post was mentioned on Twitter by Gini Dietrich and Janet Fogarty, David Crouch. David Crouch said: great points – RT @ginidietrich: The Future of Websites via @SpinSucks http://ff.im/-tz9M1 […]

Sushi
5 years 7 months ago

The website isn’t dead. No matter how much you put into a Facebook or Twitter page, those are still subject to Facebook and Twitter’s terms of service so they could be removed or services cut at any time, and where does that leave you? There are so many things that are difficult to convey through a Facebook page due to its nature of communicating short messages, a longer-form page such a traditional website is often necessary for those pages.

Sushi
5 years 7 months ago

The website isn’t dead. No matter how much you put into a Facebook or Twitter page, those are still subject to Facebook and Twitter’s terms of service so they could be removed or services cut at any time, and where does that leave you? There are so many things that are difficult to convey through a Facebook page due to its nature of communicating short messages, a longer-form page such a traditional website is often necessary for those pages.

JulieWalraven
5 years 7 months ago

@Sushi Did you play the video? the word “traditional” is in question but Gini clearly says “owning” your own space is critical. Blog/sites (like this one) are rapidly replacing the “traditional” static website.

JulieWalraven
5 years 7 months ago

@Sushi Did you play the video? the word “traditional” is in question but Gini clearly says “owning” your own space is critical. Blog/sites (like this one) are rapidly replacing the “traditional” static website.

JulieWalraven
5 years 7 months ago
@consultantlaunc You know I love your work, Peter, we met when you started helping people with their LI profiles on Jason Alba’s blog but I strongly believe we need to re-educate. Re-eduation is necessary in all areas… you are already doing it by moving people to infuse value into their LI presence. I don’t write the same resume as I did 10 years ago or sugges the same job search strategies. I never type in URLs and I would guess that many people don’t either. I type in what I want and let Google do the work for me. My… Read more »
JulieWalraven
5 years 7 months ago
@consultantlaunc You know I love your work, Peter, we met when you started helping people with their LI profiles on Jason Alba’s blog but I strongly believe we need to re-educate. Re-eduation is necessary in all areas… you are already doing it by moving people to infuse value into their LI presence. I don’t write the same resume as I did 10 years ago or sugges the same job search strategies. I never type in URLs and I would guess that many people don’t either. I type in what I want and let Google do the work for me. My… Read more »
Sushi
5 years 7 months ago

@JulieWalraven Flash and my machine don’t get along very well, so I couldn’t for practical reasons. I’m just bringing up the point of owning your own webspace as opposed to hosting a site elsewhere.

Sushi
5 years 7 months ago

@JulieWalraven Flash and my machine don’t get along very well, so I couldn’t for practical reasons. I’m just bringing up the point of owning your own webspace as opposed to hosting a site elsewhere.

wabbitoid
5 years 7 months ago

I’m working on my presentation for WordPress WordCamp right now, and it’s along the same lines. Basically, the perspective I’m pushing is that a dynamic website should be a reflection of your overall strategyfor using all hte tools forsocial media out there – and facebook is just one of them. It can be your most important tool, but I don’t think it should be your strategy in itself. A dynamic page made in WordPress (or any other system) should be the center of your community in the online world.

wabbitoid
5 years 7 months ago

I’m working on my presentation for WordPress WordCamp right now, and it’s along the same lines. Basically, the perspective I’m pushing is that a dynamic website should be a reflection of your overall strategyfor using all hte tools forsocial media out there – and facebook is just one of them. It can be your most important tool, but I don’t think it should be your strategy in itself. A dynamic page made in WordPress (or any other system) should be the center of your community in the online world.

JulieWalraven
5 years 7 months ago

@Sushi I get it – Gini’s point is really made in the video and she totally agrees with owning your own space in the video.

JulieWalraven
5 years 7 months ago

@Sushi I get it – Gini’s point is really made in the video and she totally agrees with owning your own space in the video.

hannush
5 years 7 months ago

@Sushi I agree with you. I’d also suggest that blogs can become cluttered, unorganized and website helps the company lay a foundation for the blogs to build upon. Each of these resources (Facebook, Twitter, Blogs, Website) have their own personality…it would be hard for a company to rely on just one of them…but if they had to…the website is probably still the best at this point because of its stability and widest acceptance.

hannush
5 years 7 months ago

@Sushi I agree with you. I’d also suggest that blogs can become cluttered, unorganized and website helps the company lay a foundation for the blogs to build upon. Each of these resources (Facebook, Twitter, Blogs, Website) have their own personality…it would be hard for a company to rely on just one of them…but if they had to…the website is probably still the best at this point because of its stability and widest acceptance.

JMattHicks
5 years 7 months ago
Natural introvert? I DON’T BELIEVE THAT! If you’re an introvert, you should write a book about coming out of your shell, because I NEVER would have guessed that and it would likely sell millions, billions even. Websites, the generic idea of personal/brand information on a hosted page , will be around for a very long time, which I think you sort of hinted at by saying you’ll always need a place for people/customers to come back to. But it seems that, and correct me if I’m wrong, you’re saying your traditional web efforts of offering a website and a website… Read more »
JMattHicks
5 years 7 months ago
Natural introvert? I DON’T BELIEVE THAT! If you’re an introvert, you should write a book about coming out of your shell, because I NEVER would have guessed that and it would likely sell millions, billions even. Websites, the generic idea of personal/brand information on a hosted page , will be around for a very long time, which I think you sort of hinted at by saying you’ll always need a place for people/customers to come back to. But it seems that, and correct me if I’m wrong, you’re saying your traditional web efforts of offering a website and a website… Read more »
JulieWalraven
5 years 7 months ago
@hannush @Sushi The hybrid is Blog/site = website and blog all in one. I know I am a sole proprietor and big corporates have different needs but small businesses can easily live on a blog / site, using it for sales, direction, blogging, and more. I also just realized that when I connected through LiveWyre, I used only the FB connect. I just updated my profile. You can find me easily and get to my site just with Google with my name or Design Resumes. I believe blogs can be as organized as you want them to be (or as… Read more »
JulieWalraven
5 years 7 months ago
@hannush @Sushi The hybrid is Blog/site = website and blog all in one. I know I am a sole proprietor and big corporates have different needs but small businesses can easily live on a blog / site, using it for sales, direction, blogging, and more. I also just realized that when I connected through LiveWyre, I used only the FB connect. I just updated my profile. You can find me easily and get to my site just with Google with my name or Design Resumes. I believe blogs can be as organized as you want them to be (or as… Read more »
hannush
5 years 7 months ago

@JMattHicks I understand the isolation comment…but I’d say, in the small retirement community I serve, there are some clients that refuse to “trust” Facebook and their websites are doing fine by themselves because their community also feels the same way. I’m sure this will change over time, but I wouldn’t suggest its dead yet. I think it is market and demographic driven still to a certain extent. This is an excellent topic by the way.

hannush
5 years 7 months ago

@JMattHicks I understand the isolation comment…but I’d say, in the small retirement community I serve, there are some clients that refuse to “trust” Facebook and their websites are doing fine by themselves because their community also feels the same way. I’m sure this will change over time, but I wouldn’t suggest its dead yet. I think it is market and demographic driven still to a certain extent. This is an excellent topic by the way.

JMattHicks
5 years 7 months ago

@hannush You’re right, I would agree with that; the sweeping statement wasn’t best served on my part. But, I do feel like that niche is the very small minority…I can’t think of an organization I’ve come across that is on at LEAST Facebook as well as their own website. Great thoughts, thanks for the insight.

JMattHicks
5 years 7 months ago

@hannush You’re right, I would agree with that; the sweeping statement wasn’t best served on my part. But, I do feel like that niche is the very small minority…I can’t think of an organization I’ve come across that is on at LEAST Facebook as well as their own website. Great thoughts, thanks for the insight.

HowieSPM
HowieSPM
5 years 7 months ago

@JMattHicks @hannush I told her she is going to be a TV star soon. Just not sure if a lead in a drama like Greys Anatomy or a comedy like 30 Rock. But its going to happen!

HowieSPM
HowieSPM
5 years 7 months ago

@JMattHicks @hannush I told her she is going to be a TV star soon. Just not sure if a lead in a drama like Greys Anatomy or a comedy like 30 Rock. But its going to happen!

JMattHicks
5 years 7 months ago

@HowieSPM @hannush They have sitcoms about every possible office scenario EXCEPT a PR Firm (that I know of, at least!). When that time comes, I believe we have our woman!

JMattHicks
5 years 7 months ago

@HowieSPM @hannush They have sitcoms about every possible office scenario EXCEPT a PR Firm (that I know of, at least!). When that time comes, I believe we have our woman!

JonHearty
5 years 7 months ago

@abarcelos I think you touched on an important point. You may not NEED anything but a static website right now, like @consultantlaunc mentioned, but being prepared and able to adapt, make changes, and move the direction your audience demands will result in better interaction and integration with the evolving online community.

abarcelos
5 years 7 months ago

@JonHearty @consultantlaunc Agree with you there. No matter what type of client, a flexible platform that adapts (whether it needs to or not) is the most sensible thing to do. Static HTML pages, yuck! That’s so 1990’s. Even a hosted WordPress site is better than that, and it’s free. 🙂

ginidietrich
ginidietrich
5 years 7 months ago

@HowieSPM Great examples of why you would or wouldn’t need a separate presence that you own. I always preach driving people back to something you own, but you make a great point about Vitamin Water not necessarily needing a separate presence because it fits their business strategy.

ginidietrich
ginidietrich
5 years 7 months ago

@HowieSPM @consultantlaunc I agree there are companies who WON’T change right now, but the change is inevitable. Pretty soon their competitors will have a living, breathing site that makes their static site look like it was created by a first grader. Just like no one wanted to have a website 15 years ago, we’ll get past it. Techonology is so cheap now and, like @abarcelos says, if you have a really good content management system, the changes are not difficult to make.

ginidietrich
ginidietrich
5 years 7 months ago

@JulieWalraven Great minds! I just told @consultantlaunc change is inevitable and everyone will move their sites from static to living. This is why we’re friends!

ginidietrich
ginidietrich
5 years 7 months ago

@hannush I agree the corporate site isn’t going away…I just think it changes. Maybe my being overly tired didn’t convey that message very well, but we agree!

ginidietrich
ginidietrich
5 years 7 months ago

@wabbitoid I have a really simple graphic I use when I speak – it’s a round circle in the middle called “Site I Own.” Then a bunch of other circles around it with a social platform listed in each. Then arrows from each circle pointing to “Site I Own.” It’s an easy way to show you can have a presence while driving people back to you.

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