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	<title>Comments on: Good Content vs. Bad Content</title>
	<atom:link href="http://spinsucks.com/marketing/good-content-vs-bad-content/feed/" rel="self" type="application/rss+xml" />
	<link>http://spinsucks.com/marketing/good-content-vs-bad-content/</link>
	<description>Professional Development for PR and Marketing Pros</description>
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		<title>By: Why Your Editor is Your Friend by @belllindsay</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-126004</link>
		<dc:creator>Why Your Editor is Your Friend by @belllindsay</dc:creator>
		<pubDate>Thu, 04 Apr 2013 13:00:20 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-126004</guid>
		<description><![CDATA[[...] is extremely important as your most loyal customers/readers will be expecting consistent, quality content. They won’t appreciate The National Enquirer if they are expecting The New York [...]]]></description>
		<content:encoded><![CDATA[<p>[...] is extremely important as your most loyal customers/readers will be expecting consistent, quality content. They won’t appreciate The National Enquirer if they are expecting The New York [...]</p>
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	<item>
		<title>By: Are Blog Subscribers the Only Success Metric? by @soulati &#124; Spin Sucks</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-117036</link>
		<dc:creator>Are Blog Subscribers the Only Success Metric? by @soulati &#124; Spin Sucks</dc:creator>
		<pubDate>Thu, 04 Oct 2012 17:00:59 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-117036</guid>
		<description><![CDATA[[...] Become a thought leader on a topic or profession? [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Become a thought leader on a topic or profession? [...]</p>
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	<item>
		<title>By: jaymethomason</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-100417</link>
		<dc:creator>jaymethomason</dc:creator>
		<pubDate>Sun, 22 Apr 2012 02:44:42 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-100417</guid>
		<description><![CDATA[@cmgpartners Thank you!]]></description>
		<content:encoded><![CDATA[<p>@cmgpartners Thank you!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: scrappy_face</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-99524</link>
		<dc:creator>scrappy_face</dc:creator>
		<pubDate>Tue, 10 Apr 2012 17:09:19 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-99524</guid>
		<description><![CDATA[@Nivlong High 5 for content! :)]]></description>
		<content:encoded><![CDATA[<p>@Nivlong High 5 for content! <img src='http://spinsucks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	</item>
	<item>
		<title>By: Nivlong</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-99493</link>
		<dc:creator>Nivlong</dc:creator>
		<pubDate>Tue, 10 Apr 2012 03:31:53 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-99493</guid>
		<description><![CDATA[@scrappy_face @SpinSucks I vote for good content! http://t.co/ipZ2n2F3]]></description>
		<content:encoded><![CDATA[<p>@scrappy_face @SpinSucks I vote for good content! <a href="http://t.co/ipZ2n2F3" rel="nofollow">http://t.co/ipZ2n2F3</a></p>
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	</item>
	<item>
		<title>By: mindywithrow</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-98896</link>
		<dc:creator>mindywithrow</dc:creator>
		<pubDate>Fri, 06 Apr 2012 13:45:20 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-98896</guid>
		<description><![CDATA[Thank you for taking a stand for quality against quantity. When I read your line, &quot;They read all the articles their customers are reading to get a better understanding of what content is out there and what “holes” exist that Smartie can fill,&quot; I was cheering. That&#039;s exactly what I do as part of my content inventory and gap analysis for clients, and it always pays off. 
 
There is still a common lack of understanding, even among clients who prefer to produce lengthier content on a less frequent basis, about what constitutes good content. Like brands who have a perfectly good press room but then fill their blogs with press releases. (I wrote about this recently: http://www.hansoninc.com/4-reasons-to-keep-press-releases-out-of-your-company-blog/). I just might read the rest of a site--even the press releases--if the original content I landed on was really useful and entertaining, but if it&#039;s not, I&#039;m outta there.
 
Thanks for a great discussion, Jayme!]]></description>
		<content:encoded><![CDATA[<p>Thank you for taking a stand for quality against quantity. When I read your line, &#8220;They read all the articles their customers are reading to get a better understanding of what content is out there and what “holes” exist that Smartie can fill,&#8221; I was cheering. That&#8217;s exactly what I do as part of my content inventory and gap analysis for clients, and it always pays off. <br />
 <br />
There is still a common lack of understanding, even among clients who prefer to produce lengthier content on a less frequent basis, about what constitutes good content. Like brands who have a perfectly good press room but then fill their blogs with press releases. (I wrote about this recently: <a href="http://www.hansoninc.com/4-reasons-to-keep-press-releases-out-of-your-company-blog/" rel="nofollow">http://www.hansoninc.com/4-reasons-to-keep-press-releases-out-of-your-company-blog/</a>). I just might read the rest of a site&#8211;even the press releases&#8211;if the original content I landed on was really useful and entertaining, but if it&#8217;s not, I&#8217;m outta there.<br />
 <br />
Thanks for a great discussion, Jayme!</p>
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	<item>
		<title>By: clairedowdall</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-98782</link>
		<dc:creator>clairedowdall</dc:creator>
		<pubDate>Thu, 05 Apr 2012 17:05:06 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-98782</guid>
		<description><![CDATA[@jaymethomason @schneiderb @alanariley my pleasure! It&#039;s a great post :)]]></description>
		<content:encoded><![CDATA[<p>@jaymethomason @schneiderb @alanariley my pleasure! It&#8217;s a great post <img src='http://spinsucks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: jaymethomason</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-98745</link>
		<dc:creator>jaymethomason</dc:creator>
		<pubDate>Thu, 05 Apr 2012 15:13:58 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-98745</guid>
		<description><![CDATA[@clairedowdall @schneiderb @alanariley Thanks so much for sharing!]]></description>
		<content:encoded><![CDATA[<p>@clairedowdall @schneiderb @alanariley Thanks so much for sharing!</p>
]]></content:encoded>
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	<item>
		<title>By: JamesDuthie</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-98662</link>
		<dc:creator>JamesDuthie</dc:creator>
		<pubDate>Thu, 05 Apr 2012 06:21:56 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-98662</guid>
		<description><![CDATA[@alexwood15 Thanks bro]]></description>
		<content:encoded><![CDATA[<p>@alexwood15 Thanks bro</p>
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	<item>
		<title>By: JustInTheSouth</title>
		<link>http://spinsucks.com/marketing/good-content-vs-bad-content/#comment-98583</link>
		<dc:creator>JustInTheSouth</dc:creator>
		<pubDate>Wed, 04 Apr 2012 20:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=11172#comment-98583</guid>
		<description><![CDATA[@BJ_Emerson  Thanks for the RT BJ. Hope all is well with you.]]></description>
		<content:encoded><![CDATA[<p>@BJ_Emerson  Thanks for the RT BJ. Hope all is well with you.</p>
]]></content:encoded>
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