Arment Dietrich

Grow Your Sales with Inbound Marketing

By: Arment Dietrich | July 21, 2011 | 

I think you know we are pretty passionate about blogging. We blog because we get to meet people like you, develop close friendships, have fun, debate, and learn from each other.

But that is not the primary reason.

We are blogging to grow our business.

We are here, sharing opinions, expertise and helping each other out because we hope you will:

  1. Hire us – to consult and/or to speak.
  2. Subscribe to Spin Sucks Pro when it launches.
  3. Take our webinars/ buy our ebooks.
  4. Share this with a friend or a colleague who may do one of the above.

That is the essence of inbound marketing is it not? To attract a fierce and loyal community by providing informative and entertaining content.

We want to help you do the same with your blog. Are you cranking out content that is bringing in leads and helping you grow your business?

We’ve asked Marcus Sheridan, aka The Sales Lion, aka Mufasa to join Gini Dietrich in our upcoming webinar to show you how.

Marcus has pretty much rocked the swimming pool industry through the use of content marketing. If he can do it for swimming pools, you can do it for yours.

Next week, he will share all the techniques he used to catapult his company’s site to the very top of its industry, and he promises to help participants gain an entirely new approach to blogging in general.

If a business owner/content marketer is ‘thinking’ the right way, they should have an endless supply of blog articles that will not only benefit readers and potential customers, but will also be appreciated by the search engines. Happy search engines drive more traffic to your site and therefore more leads.

Want to hear how Marcus has grown his swimming pool business? Well, here’s your chance!

Next Thursday, July 28th, at 11 a.m. CT, he will join Gini as she asks him what works, what doesn’t work, and the best practices you can use in your marketing programs.

It is $50. If you’re interested, head on over and get yourself registered!

  • foldberg1

    @SpinSucks I wish more bloggers would recognize their posts as inbound marketing.

  • burgessct

    Precise and thanks for sharing

  • rustyspeidel

    Does sharing other articles via links posted to your blog work as well as writing your own stuff? I’m guessing not, but still wanna know.

  • @rustyspeidel We do a mix of both. Sharing is great, and helps to build community and scratch others’ backs, but nothing compares to demonstrating your own thought leadership and expertise with your own writing. yes, that means more work. Sigh.

  • @burgessct you are welcome, and thank YOU.

  • SpinSucks

    @foldberg1 true, if they approached it like that, they’d be more successful, because we’d want to read it. 🙂

  • I’ve built my business on the principles of inbound marketing, and technically, it’s really the best description for what I do, but it’s a phrase that clients can’t really get a handle on, so I have to resort to something fluffy along the lines of “social media marketing” which only really scratches the surface.

  • ginidietrich

    @KenMueller I spoke to a Vistage group this morning and they kept saying, “When are we going to talk about Facebook and Twitter?” I told them that social media is much more than FB and Twitter. I really talk about lead generation and using the web for business growth, but say “social media boot camp” because that’s what they understand.

  • @ginidietrich exactly. it’s all about the entire online experience, and how it all fits with the overall marketing and communications experience. the people who only talk about Facebook and Twitter are the ones you have to pay 80k to tweet for you…

  • HowieSPM

    How do I learn semi-circular and trapezoidal marketing?

    I actually am coming around to the inbound marketing viewpoint. I have never focused on traffic for my website or business because I am a direct sales person by trade. So I always figured I will find the clients on my own. But that is easier said than done. My collegiate marketing service actually requires direct sales. But my consulting business can definitely benefit from inbound marketing.

    But until I master semi-circular and trapezoidal (read this requirement on Mashable) I barred from learning inbound tactics.

  • kamkansas

    Good webinar opportunity! RT @KDillabough: Grow Your Sales with Inbound Marketing via @ginidietrich

  • Wait – didn’t Inbound Marketing just come out 24 days ago? Isn’t this too soon? 😉

    Good luck with the webinar, guys – marcus sheridan brings awesome smarts in that area, should be a good one!

  • @HowieSPM that will be in the follow-up session.

  • I thought @DannyBrown was barred from this blog. Who let him in?

  • ginidietrich

    @DannyBrown Dear Danny, BITE ME. With much love, Gini

  • ginidietrich

    @Lisa Gerber @DannyBrown No, no. He’s banned from our Facebook page.

  • @ginidietrich @lisa @DannyBrown and now our blog.

  • @ginidietrich You want me to bite you with much love? Aren’t you a married woman? And isn’t this a family blog? 🙂

  • @Lisa Gerber @ginidietrich But I’m still allowed on Google+, right?

  • Ummm…who’s this Marcus guy? And why do they call him Mufasa? Did you mean Mustafa? Does he live in a den? Dude sounds kinda cool but I have questions:

    Does he give fierce swimming lessons?

    What if we want lessons in the sea and not in a pool – can he still do that?

    I have an underwater basket weaving company – can this swimming pool expert tell me what products to use so that my weaving and fabrics lasts longer when they’re in sea water?

    Muwahaha 😉

  • @ginidietrich @DannyBrown LMAO!

  • Now that, I’d pay $50 for ($100, really. I know a bargain when I see one.) Or advise other people to do so. 😉

  • Passion4PR

    @LinkedInExpert #offtopic but your display picture is gorgeous! 🙂

  • LinkedInExpert

    @Passion4PR Thank you Cassandra!

  • JGoldsborough

    @Lisa Gerber @HowieSPM Have you all ever seen ramon_deleon talk about inbound marketing? He didn’t call it that, but he was talking about the same thing when he said his philosophy is to: “Make it easy for people to find me and Dominos online.” He does that by using a number of the channels in your image above. My fave quote from his recently: “Your brand is what customers say it is.”

  • HowieSPM

    @Lisa Gerber @ginidietrich @lisa @DannyBrown until Danny is banned from Mashable he is only an amateur.

  • HowieSPM

    @Griddy @ginidietrich @DannyBrown well is Jack Bauer is a Family Dog then this is a family blog.

  • HowieSPM

    @JGoldsborough @Lisa Gerber i am going to check it out thank you J!

  • HowieSPM

    @KenMueller @ginidietrich Facebook and Twitter surely are not Inbound Marketing Platforms. At least I would not consider them. isn’t it really centered around search which is why blogs works so well, oh and PR, and proprietary websites?

  • @HowieSPM @ginidietrich I would disagree. Social media is a big part of inbound marketing, as well as blogging and search.

  • HowieSPM

    @KenMueller @ginidietrich I wasn’t saying social media isn’t inbound because I consider blogs social media. But 70% of Facebook pages are 100% private so they aren’t searchable. And people don’t use Social Networks when researching products or services, actually that ranks last with only 5% in the latest Pew research study saying they relied on their social networks for recommendations. And twitter to me is sales vs marketing. Because I can contact you on twitter. Can’t do that on facebook I have to buy a facebook ad and hope you click it.

    Now Twitter though I can say if you bring up I might connect with @ginidietrich on Twitter and you might see a Tweet and respond and then that lead to an inbound lead but still not sure I view that the same way. I certainly never search twitter myself for information but I google all the time.

    and we have no idea if future social networks will allow brands or marketing besides person to person networking. If Google asked my opinion I would block brands and marketing from G+ and focus on a comm platform and make their money on highly targeted digital ads. Brand pages polluted Facebook which is why the use per person per day is down 40% since April 2010. The value of it has dropped dramatically in people’s lives.

  • @HowieSPM @Lisa Gerber @ginidietrich @lisa What’s Mashable?

  • @HowieSPM @ginidietrich But what we do with our Twitter feeds and business pages on Facebook is decidedly inbound, and I’m curious about that Pew study, as most businesses will tell you that word of mouth and referral is by far the number one sources of business and traffic, and much of that comes thru social networks, on and offline. You’re equating inbound with search. It’s not a matter of people searching Twitter. It’s a matter of being there and available for people when they have need for you and your products and building those relationships.

  • Isn’t Marcus going to bring cake? I was told there would be a party. I want hats too. 🙂 I plan to attend. I am writing an Inbound Marketing guide for work. I have to teach salespeople how to use social media. Do I get a robe yet?

  • @JGoldsborough @HowieSPM ramon_deleon that’s an awesome idea. I need to talk to Ramon. I have heard him. thanks for the reminder.

  • @Griddy OMG, I was trying to give you the Mufasa credit in that sentence and it was sooooo long. I should put a footnote in the post or something. LOL!! Thank you as always, Mel.

  • @Tinu LOL!!!

  • @NancyD68 yes. there will be cake. But I think you’ll have to bring your own in order to eat some…..

  • @DannyBrown @Lisa Gerber @ginidietrich What’s Google Plus? Is it a fatter version of Google or is it for plus size people? I’m confused – I wish someone in the blogosphere would talk about it cause no one really has yet! Muwahahahaha 😉

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