Gini Dietrich

How Do I Split My Marketing Budget?

By: Gini Dietrich | October 21, 2010 | 
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Coming to you from vacation, the Arment Dietrich Facebook question of the week comes from Ann Manion. Ann is president at Hotel Advantage and she is a huge advocate of social media. I “met” her only a couple of weeks ago, but have been really pleased not only with her level of engagement (see this newsletter on Hotel 71), but also at her ability to take on some risk and try new things. She saw the video a couple of weeks ago on how to budget social media and asked us to take it a step further…she asks, “how do I split my marketing budget?”

The answer is in the video which you can view below or by clicking here.

Do you agree with our breakdown? Or would you recommend something differently for Ann?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.