Gini Dietrich

How Often Should I Send Email Newsletters?

By: Gini Dietrich | December 1, 2011 | 
119

It’s Facebook question of the week time (clap, clap, clap)!

I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them.

Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it wasn’t everyone. But they both said, “Don’t stop!”

So I’m thinking about these videos and how to elevate them for next year. I’d love to hear your thoughts on what you’d like to see or not see, for that matter.

And on to today’s question.

It comes from Dallas Kincaid. Dallas and I “met” on Twitter, quickly became Facebook friends, and is one of the most sarcastic and inappropriate friends I have. And that makes him hilarious to me. For those of you who have experienced him on my wall, you know what I’m talking about.

He is the founder and operations manager of Xecunet, a company in Baltimore that does Internet, voice over IP, server hosting, and all that IT stuff that is necessary but no one understands.

He asks:

How often should I be sending email newsletters to my customers? I want to make sure I’m keeping my brand familiar without them feeling it’s spam.

They’re thinking about an email marketing campaign for 2012 and want to be sure they’re doing it right.

I answer his question in the video below (which you can watch by clicking here, if you can’t see it in your RSS feed).

Now it’s your turn. What do you advise Dallas?

And don’t forget! If you have a question for us, head over to Facebook and leave it on the wall there. If you have ideas for elevating this video series, I’d love to hear them!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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