Gini Dietrich

How to Podcast a Book

By: Gini Dietrich | June 23, 2010 | 

I consider myself pretty savvy when it comes to communication, marketing, and technology, but the idea of podcasting a book is new to me. So, after Joe, Martin, and I talked on InsidePR about Terry Fallis and his new book, I did some research on how to podcast a book.

Turns out, I’m not the only one who hasn’t considered this opportunity. There is very little to be found on how to podcast your book. BUT! I did find 10 steps on how to podcast a book from Grammar Girl and Scott Sigler that I thought you’d find interesting because, well, I did.

  1. Finish your book. Don’t try to podcast while you’re writing it.
  2. Edit your book.
  3. Record an entire test episode for practice.
  4. Record the entire book.
  5. Publish a new podcast every week. If you record the book first, you’ll be consistent and have material every week until the book is finished.
  6. Post four episodes before promoting so you can hook listeners in on their first visit.
  7. Promote, promote, promote!
  8. Create an audio promo.
  9. Promote with social media.
  10. Keep writing and podcasting!

It’s pretty interesting to hear how Terry was able to secure an agent, a publisher, and a book tour by podcasting his first book. Listen to the June 23 episode of InsidePR here.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I’ve often toyed with the idea of writing a book, but this post stood out to me from a standpoint of using podcasts/social media for promoting and now I’m toying again… Thanks 🙂

  • Thanks so much for this poke!

    I had my latest book, “Crossing an Unseen Bridge: The Law of Attraction Secrets No One Wants to Talk About,” professionally recorded two years ago because so many people asked me if my first metaphysical book, “Earth Is the Mother of All Drama Queens,” was available in audio. (It wasn’t and isn’t.)

    I hadn’t considered a series of podcasts. How ingenious! I can edit the audio book into segments, record chapters of “Drama Queens,” and add them to my “Loud Mouth in the Balcony” blog instead of simply giving them narratives!

    If no one has told you today, you’re an inspiration! I appreciate you!

  • What a great idea. In my previous life I was lucky enough to get a novel published at the end of the 90s. Despite getting some great reviews from the national press and interest from film companies it didn’t generate enough buzz (i.e. sales) to enable me to retire to the south of France 🙁

    I think if I was doing it again, I would definitely podcast it. And make it free to download for the iPad / Kindle.

  • Gini Dietrich

    So now I’m looking forward to podcasted (is that a word) books from Rick, Pat, and Jon!

  • Interesting, I think the future of electronic book Is Audio Books. More simple, more comprehensible, and very accessible for everyone !

  • Having finished my first novel, I had not considered this as an option. Digging a little deeper. Stat! Thanks!

  • AjAngelique

    could you tell us where we can podcast our book once everything is ready?

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