Arment Dietrich

I Love Boobies

By: Arment Dietrich | September 23, 2010 | 

Have you heard about the “I love boobies” bracelet campaign?  I’m guessing you have, but if not, you’re hearing about it here, which means it served its purpose.

Keep A Breast Foundation is a non-profit organization whose goal is to raise awareness of breast cancer – to younger generations.  In doing so, they created a saying that sparks a cool, edginess among the younger crowd, jumped on the cancer bracelet wagon, and started selling these colorful, funky rubber bracelets to teens.  And they’ve had great success.

Success in the fact that their target audience, teens, are proactively buying these $4 bracelets, and more success than probably expected, in regards to the media attention.  Why?  Because these bracelets say “I love boobies.”

They quickly became a fad among high school students and just as quickly became the topic of many PTA meetings.  Within the past few weeks, schools across the country are banning these controversial bracelets because they feel the message is not appropriate for the kids.

Let’s be real for a minute. First, we have teens who most likely know little about the disease, proactively going to buy the bracelets and in turn are being exposed to a serious message. Secondly, they are talking about the issue with their friends about how it affects them.  And lastly, because they are edgy, kids are buying them every day and the profits are supporting the foundation’s programs.  I personally think it’s brilliant.

No, I do not have kids.  But I do feel I’m pretty conservative when it comes to what children are exposed to these days.  But for teachers and principals to refer to these bracelets as terms for sexual harassment is absurd.  Some schools are banning them altogether sighting their school’s “dress code” and some are making the students turn them inside out.

A Facebook page has been created where almost 21,500 students are talking to one-another online about how they want to wear them for the women they have lost because of the cancer.  Let me say that again.  Kids proactively started an online community to talk about health issues.  Serious issues that also affect adults but they are doing it openly where principals can’t tell them to stop.  They’ve taken this campaign into their own hands.  To me, that sounds like every marketer’s dream.

So I ask you, do you love boobies?

  • Brilliant! It reminds me of the Save the Tatas campaign. While I agree it’s a silly thing for parents & teacher to rally against, they are probably only seeking to increase the popularity & discussions anyway.

  • Mike Brown

    Interesting. One could argue that many kids who are buying the bracelets don’t get the point. However, even if you take that into account, censoring the bracelet makes as much sense as censoring a website about Breast Cancer Awareness because it has the word “Breast” in it. Maybe it’s the adults that need to grow up in this case.

    • Molli Megasko

      I agree with you that a lot of these kids possibly don’t care about the message, but that might have been a point in the campaign? Sparking something cool enough that teens would grab on regardless and maybe a small portion would learn something in doing so.

  • Molli,

    Im good with both sides of this argument. We told our son (11 year old) he couldn’t get one because the only reason he wanted one was because it said boobies on it. Numerous friends of his were wearing them and it turned into the cool thing to do. We asked him if he knew what the bracelets were meant to be for and he didn’t know. When we explained to him what they were for he said well then thats a good thing that my money would go to that. We informed him if he truly cared about giving some of his money to support a cause then he should donate to a cause like diabetes or prostate cancer, both of which currently affect our immediate family. He changed his tune quickly. While banning them is a little ridiculous we took the stance for a reason and tried to educate at the same time. The campaign is brilliant.

    • Molli Megasko

      Right there! Because of your great parenting, your child was educated. Who knows, maybe he told his friends too.

  • Hell I want one cuz it says boobies on if, but I also understand the meaage behind it all.

  • As the Mom of a 14 year old girl, a High School Freshman and a former HS Girl myself, I am pretty sure that everyone is aware of boobies, even without a bracelet giving us a heads up.

    What they do need a heads up about is self-empowerment and health & hygiene, which these bracelets provide. Self Breast exam may seem ‘weird’ to teenage girls, but conversation will take the weird out of of the topic.

    Honestly, I believe some people may try to protect our children right into an early grave. Whatever it takes to get the conversation started.

    • Molli Megasko

      But it begs the question, are these bracelets sparking those types of conversations? Or has the message been lost?

  • Cherri

    I, too, think it was a brilliant campaign because it did get kids talking, even if for the wrong reasons. However, I do agree with the school administrations in their decisions to ban these bracelets. It’s always a tough question when you have to decide exactly where to draw the line. What’s next, bracelets to raise awareness and funding for testicular cancer research that say “I Love My Nuts?” What about for colon cancer?

    And by the schools imposing a ban, the organization gets more press and the kids will be even more determined to buy the bracelets. It’s a win-win.

    • Molli Megasko

      While I don’t think your testicular or colon cancer awareness efforts should go down this road, I do see your point on letting administrators decide.

      It would be neat if we had access to the profits raised and even neater if they contacted a survey before and after at key schools across the nation to see the awareness and education effects.

    • Molli Megasko

      BTW, thanks for commenting, mom. If 15 years ago I came home with one of these on, what would you do?

      • Cherri

        At 11 years old? It would have been in the garbage, Sweetheart! We didn’t even allow you to watch the Simpsons, remember?

        • Molli Megasko

          And look at me now. I’m writing blog posts on boobies. 🙂

        • And now she’s gone on to a life of boobie talk…she might need boobie rehab soon!

  • I have to admit, your argument about the Facebook page totally changed my perspective on this. I did see my 15 year old sister wearing one of these bracelets before I knew what it was about, and I was shocked. But she was able to tell me what it was all about. So it would seem that she got the message.

    • Molli Megasko

      Right? The Facebook page is just one avenue. With some research, I bet we would find YouTube videos and high school bloggers talking about it as well.

  • Let’s assume this wasn’t even for a good cause and getting kids to talk about real issues – why are boobies bad?

    You think every single boy from age 12 to infinity isn’t completely obsessed with them anyway?

    Why is everyone so crazy about censoring sex, which by the way this isn’t even sexual, it’s a word that you hear 3 year olds say! I’ll add the tired old argument that people should stop being concerned with these non-issues when the violence that’s seen during regular prime time or TV news is WAY more potentially damaging.

    • Molli Megasko

      TV violence is a whole nother argument.

    • Deb Bruser ( JoyFull_deb)

      I’m definitely with YOU, Greg, on this. The Western continent (United States) is very prudish about sex. Europe, not so much. So, does having a bracelet with “boobies” on it start a sex revolution among teen agers?? If young people are discussing health issues about it on FB, I think that’s a win for “Keep A Breast” Foundation.

      I’m very concerned with violence everywhere…be it on your television set, movies, video games,etc. I was raised in the 1950’s and this was not part of our culture. Well, ok, we played cowboys & indians, I’m sure someone might say that was violent. Today,there is no regard for human life. Violence everywhere. (i’ll get off my soap box.)

      Your question was, “Do you like boobies?”
      My answer is YES!!!

  • I’ve been talking about boobies for years…I’m clearly a trendsetter here.

  • I think it’s amazing, and absolutely ridiculous to ban the bracelets from school. Sounds to me like it is more of an adult issue of embarrassment and shame associated with talking about “private parts”. But it’s NOT talking about it that is what causes harm.

    Why not instead hold an assembly to discuss what the bracelets really mean and to make sure every student has one?

    • Molli Megasko

      According to USA Today, some schools have held assemblies, but should it be the school’s responsibility? Maybe the bracelets should have been sold with a bit more information. The website is printed on the inside, but maybe the tag should have some light reading material on the subject.

      • Deb Bruser ( JoyFull_deb)


        That was the piece I left out…more information should have come w/ the purchase of the bracelet, so that anyone & everyone could check it out. For teens, I’m thinking guys & girls just think it’s waaay cool to be wearing one…trendy, if you will. And that’s a different blog post.

        Many thank, Mollie….enjoyed your post today. Food for thought.

        • Molli Megasko

          Food for thought … tit for tat. 🙂

  • I talked with my daughter about this yesterday after my comment. They are told to turn their bracelets inside out.

    I broughts up the Testicular/Colon cancer argument – at which point she thought an “I Love Butts” bracelet was a great idea

    • Molli Megasko

      HA! I love “I Love Butts”! You should bring that up to a colon cancer organization.

  • Yes is the answer to the question. I just dropped my wife off at the Susan G. Komen Race for the Cure and am amazed by the overwhelming emotion and support to end this disease. Spin sucks and so does cancer. I say buy the bracelets!

    • Molli Megasko

      Thanks John! That is so great of your wife! I’m virtually cheering her on.

  • I love the campaign, anything that increases awareness and sensitivity, especially for a cause of death that can be curtailed, great. As an extremely protective parent I see merit in schools monitoring when these bracelets and the soon to be (if not already) T-shirts can be worn. That does not preclude a Bi-monthly awareness campaign when the “boobie bling” can and should be worn.

  • I wish I had kept “a breast” when I was younger. The awareness should be for boys and men as well. Male breast cancer exists, I never heard of a self exam for men. Learned too late.

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