Gini Dietrich

Look At Your Site Through A First-Time Visitor’s Eyes

By: Gini Dietrich | March 29, 2011 | 
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On Sunday, I was stalking Ricardo Bueno’s blog, which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month.

He wrote a post last week called, “Watch how first-time readers use your blog.”

Interested, I clicked on it and found Clue, a “fun and easy way to test what people remember on your site.” It shows visitors a screen grab (like the one below) for five and a half seconds and then asks them to write five things they remember.

So, of course, I had to try it! Sundays are my days to test different things (website optimizer and Crazy Egg are next weekend) on the blog (shhhh! Don’t tell Nick Harrison!).

It’s super simple. You just enter your URL, share the unique link they give you on Facebook, Twitter, or via email, and review a report that shows you what people remember about your site. In some cases (cough, mine) you have to bribe your friends to help you out.

Other than “some old guy,” “take this report and remember what you see,” “uh…I need a memory transplant,” and “booze,” our report is pretty helpful (though those responses are hilarious). Some people even said they saw ads (??), which is fascinating to me. I wonder what the heck they thought were ads?

I’m pleased with the top four results, though I’m not sure I like Twitter being so high in the list. I think that’s a function of what the topic was the day I submitted the test. So I’ll likely do two or three more tests and compare the results overall before we make any changes to the site.

Now it’s your turn. Clue gives you something like 36 hours to get your test out and have people take it. So don’t start it until you’re ready to ask your community to help you out. I’d be curious to hear what you learn so come back here and let me know!

And…if you’re interested in seeing our full report, you can click here and see all of the responses (and my smart aleck friends).

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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