Comments on: Marketing is Dead?

By: Why Amanda Palmer is a Better Marketer Than Your Brand by @MackCollier | Spin Sucks

Thu, 21 Feb 2013 18:00:18 +0000

[...] the Skeptical Marketer will hear this, and immediately spot the big problem: She didn’t sell any tickets! Hello! And not [...]

By: Marketing Messages Need to be Stronger - Clarity for the Boss

Marketing Messages Need to be Stronger - Clarity for the Boss — Wed, 24 Oct 2012 12:02:01 +0000

[...] Refine these strategic messages until they ring true. Check for consistency. Test them informally with customers or influencers, or use more formal research. Don’t commit to them without scrutiny because they will inform nearly all your marketing communications. [...]

By: JTCattle

JTCattle — Thu, 30 Aug 2012 15:40:17 +0000

@MKTGdrA : Agreed. Much more to MKTG than Social Media, but hard to show ROI from a pic on Instagram and such

By: SEO content marketing roundup, week ending August 29th | SEO Copywriting

SEO content marketing roundup, week ending August 29th | SEO Copywriting — Wed, 29 Aug 2012 14:22:00 +0000

[...] Citing a Harvard Business Review article that said as much, Gini Dietrich posts “Marketing is Dead?” at Spin Sucks. [...]

By: joostharmsen

joostharmsen — Wed, 29 Aug 2012 08:12:35 +0000

No marketing = No Sales = No Business = No Revenue = Bankrupt! Marketing is very important!! Great post and keep up the good work!

By: joyadele

joyadele — Sun, 26 Aug 2012 20:15:35 +0000

@ginidietrich

By: ginidietrich

ginidietrich — Sun, 26 Aug 2012 19:01:07 +0000

@joyadele Ha!

By: ginidietrich

ginidietrich — Fri, 24 Aug 2012 19:58:27 +0000

@Rodriguez247 Why, thank you!

By: Rodriguez247

Rodriguez247 — Fri, 24 Aug 2012 14:29:57 +0000

@ginidietrich I think it was Gary who said that email was the original social network. I think that is the reason that I was so drawn to your book, you explain all the different tools from a different perspective. Part of our strategy is to build and maintain an email database in case any of those networks in which we currently have a community decide to close shop (I’m sure it’s not going to happen, but email will be around for a long time…)

By: ginidietrich

ginidietrich — Fri, 24 Aug 2012 14:15:33 +0000

@Rodriguez247 It’s definitely evolving…all of it is. But none of it is dead. It kills me that people forget about email marketing, but it’s still one of the most effective ways to do direct marketing (if done well). And, because no one is mailing anything anymore, it turns out to be pretty darn effective.