Comments on: Open 24 Hours: Marketing Messages Are Everywhere

By: Gini Dietrich

Gini Dietrich — Sun, 15 Aug 2010 19:49:00 +0000

I’m with both of you … and agree with Kris that it’s our jobs to teach our younger colleagues how to be aware and tie their observations back to work. Everyone always makes fun of me because I always have great ideas after I ride my bike, but it’s also about having time to think about what we’re seeing and hearing, not just paying attention. I had a boss who kept a “popcorn” (meaning writing down ideas as they pop up) list and encouraged all of us to do the same. It took me about five years to realize what she meant and how valuable that was.

By: Tweets that mention Open 24 Hours: Marketing Messages Are Everywhere | Spin Sucks -- Topsy.com

Fri, 13 Aug 2010 17:30:39 +0000

[...] This post was mentioned on Twitter by Randy Hall, Linda Welter Cohen . Linda Welter Cohen said: Good post by #CAPRSA colleage Kris Schindler: Open 24 Hours: Marketing Messages Are Everywhere | Spin Sucks http://t.co/gcX2C0v via @AddThis [...]

By: Kris Schindler

Kris Schindler — Fri, 13 Aug 2010 17:15:51 +0000

I agree with you Bob, that being aware doesn’t seem like work. But I find that with the younger members of my team, I need to teach them to be aware and how to tie their observations back to work.

By: Nonprofit Writer’s Block… « Georgia Community Support & Solutions

Fri, 13 Aug 2010 15:15:22 +0000

[...] advertising, and public relations firm in Wichita, Kansas. The particular blog post, entitled Open 24 Hours: Marketing Messages Are Everywhere, drew attention to the fact that whether we like it or not, advertising is [...]

By: Bob Reed

Bob Reed — Thu, 12 Aug 2010 21:57:01 +0000

As funny as this may sound, I don’t think of paying attention, assessing, assimilating and analyzing media (and marketing) as work. Honestly, it should be second nature. It’s an essential function of what we do. As Peter Drucker stated,”…business has two – and only two – functions: marketing and innovation. Marketing and innovation create value, all the rest are costs.”

By: Tweets that mention Open 24 Hours: Marketing Messages Are Everywhere | Spin Sucks -- Topsy.com

Thu, 12 Aug 2010 20:55:49 +0000

[...] This post was mentioned on Twitter by Molly Fatkin, Molly Fatkin. Molly Fatkin said: Be sure to check out Kris' guest blog post on marketing messages: Do you work as hard as we do? http://bit.ly/bdDyiu [...]

By: Sean C. Amore

Sean C. Amore — Thu, 12 Aug 2010 20:33:19 +0000

Brilliant insight, as always, Kris! We operate under the simple notion that “Everything is media.” We don’t just talk about what we WANT to say to/for clients or how we WANT to say it but, instead, all the ways that our clients are already talking and what the message is. We have had meetings with clients to discuss their parking facilities accordingly. What a great “game” we chose to play when we entered this profession!

By: Molly Fatkin

Molly Fatkin — Thu, 12 Aug 2010 20:22:19 +0000

We once did an experiment in school where we tried to avoid media messages. We found that as much as we intentionally tried to avoid them, it was impossible to be free from their influence. What’s great about these kind of messages, is that we don’t even realize how much they influence us until we are forced to make a (purchasing, creative) decision.

By: Joey Strawn

Joey Strawn — Thu, 12 Aug 2010 17:06:31 +0000

Great post Kris. I think we forget sometimes that even when we aren’t speaking to clients and customers, we are speaking to clients and customers. I try to implement this angle in my business as well because you never know when and how someone will encounter you. You only get to make a first impression once, but if after that if your impressions aren’t consistent, you’ll have some explaining to do to a lot of people.

Great ideas here.