Guest

Build an Organizational Culture that Deconstructs Silos

By: Guest | July 17, 2012 | 
58
Today’s guest post is written by John Trader.  Working directly with international markets during the past few years has broadened my perspective on a number of things. It’s given me the opportunity to learn and understand the structure and nuances of many different business cultures outside of my own. And I’ve noticed something about the way some companies are built in the U.S. I realized individualism, one [&hellip... Read More
Guest

A Tale of Organizational Change

By: Guest | July 16, 2012 | 
14
Today’s guest post is written by Krista Giuffi. Do you remember reading fairy tales as a child? They were usually steeped in a life lesson that was subtly engrained into our psyches. Like don’t judge others by external appearances (Beauty and the Beast). Or don’t take candy (apples) from strangers (Snow White). Or don’t break into a bear family’s house or you’ll meet an untimely end [&hellip... Read More
Guest

How to Choose a Social CRM to Manage Data

By: Guest | July 12, 2012 | 
36
Today’s guest post is written by Adria Saracino. The traditional sales pipeline is dead. Customers no longer move down a linear corridor from marketing and PR to sales. Rather, the customer is constantly connected – and expects the same of his or her favorite brands. The customer now wants (and feels entitled to) a true relationship. Easy peasy, except this constant connectivity creates a mass of [&hellip... Read More
Guest

The Problem With “Down and Dirty” Marketing

By: Guest | July 9, 2012 | 
16
Today’s guest post is written by Bob Reed.  I have to get something off my chest. I like strategy and process. I like developing communications roadmaps that take companies someplace and accomplish something. I’m not one of those “pull it out of no where” communicators. A strategy based on engaging in correct and extended tactics during a long period of time will pay off and yield [&hellip... Read More
Gini Dietrich

Marketing for Victory with Four Different Approaches

By: Gini Dietrich | June 27, 2012 | 
29
When carpenters build a house, they create a plan, get the materials, and gather their tools – from saws and sandpaper to hammers and screwdrivers. The carpenters carefully sequence their activities. First they lay the foundation, then the frame. Then they install drywall, and finish with paint, carpet, and appliances. It’s the same with your marketing program. You create your plan, gather your tools, and begin to [&hellip... Read More
Gini Dietrich

Four Step Process to Create an Integrated Marketing Campaign

By: Gini Dietrich | June 13, 2012 | 
50
I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Now we’re told our [&hellip... Read More
Guest

Where is Everybody? Why Webinar Attendance Doesn’t Matter

By: Guest | June 7, 2012 | 
6
Today’s guest post is written by Tom Bishop.  Ever been to the theater? There’s a feeling of anticipation as you enter the dimly-lit theater and find your seats. Your eyes adjust, and you notice that half the seats are empty. The orchestra tunes up, and on stage, you see the curtains part just a hair as somebody peeks out. Behind those curtains the air is thick [&hellip... Read More
Guest

Conducting Surveys: The Good, the Bad, and the Ugly

By: Guest | June 6, 2012 | 
13
Today’s guest post is written by Brian Meeks. I know almost as much about PR as I do about women. I won’t go into the math, but suffice it to say that it is a whole integer well south of zero. I do, however, know a thing or two about data. There is frequent discussion of measurement, which is what I did for GEICO (Where a [&hellip... Read More
Guest

To Grow Your Audience, Become a DJ For Your Content

By: Guest | May 21, 2012 | 
15
Today’s guest post is written by Hilary Marsh.  For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for [&hellip... Read More
Gini Dietrich

The Case for Integrating Social into a Larger Marketing Mix

By: Gini Dietrich | May 16, 2012 | 
37
I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. Particularly on Pinterest because they take up too much room and that irritates me when [&hellip... Read More