Guest

How Content Creators Can Think Like Fiction Writers

By: Guest | May 15, 2012 | 
6
Today’s guest post is written by Jill Pollack.  Reality TV is Giving Us Mental Whiplash I caught my college professor friend Susan watching one of “The Real Housewives” shows. I wanted to call her on it but before I knew it, I was sucked in, my head aching from the quick cut editing and crazy camera movements. Ah, the guilty pleasure of reality television shows… they [&hellip... Read More
Guest

Your Business Logo: Does it Really Matter?

By: Guest | May 14, 2012 | 
16
Today’s guest post is written by Amina AlTai. When businesses, new or old, take it upon themselves to hone their identity and tell the story of their brand through their logo, they are embarking on a huge endeavor; one that is rarely given enough consideration. A brand logo is an opportunity to speak to consumers’ subconscious and make an emotional appeal about the values of the [&hellip... Read More
Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 
103
Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. We already knew we think alike, putting business goals ahead of anything else through our marketing and [&hellip... Read More
Guest

Three Ways to Be a Better Integrated Marketing Professional

By: Guest | May 10, 2012 | 
2
Today’s guest post is written by Leah Nurik.  Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. These professionals were the first to embrace email and email marketing. They were early [&hellip... Read More
Guest

Join Razoo on June 14 for Twive and Receive

By: Guest | May 1, 2012 | 
21
Today’s guest post is written by Geoff Livingston. Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. Consider that 83 percent of Americans want their favorite brands to invest in causes. [&hellip... Read More
Gini Dietrich

10 Ways to Improve Landing Page Conversions

By: Gini Dietrich | April 26, 2012 | 
49
We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). Having specific landing pages tied to different pieces of content is [&hellip... Read More
Guest

Five Ways Brands Can Make IRL Connections Count

By: Guest | April 19, 2012 | 
4
Today’s guest post is written by Barbara Maldonado. I have spent my career creating events to connect brands with consumers. I love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. These meeting moments have evolved further with social media. They allow us to take live offline experiences to online communities [&hellip... Read More
Gini Dietrich

10 Rules for Transforming Your Agency

By: Gini Dietrich | April 18, 2012 | 
26
It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer, who just wrote The Marketing Agency Blueprint. I like Paul. Like me, he founded and grew an agency (PR 20/20) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During the webinar, he discusses the 10 [&hellip... Read More
Guest

Four Benefits of Charitable Content Strategies

By: Guest | April 16, 2012 | 
2
Today’s guest post is written by Adria Saracino.  I am a marketer. I like to think I’m also a do-gooder. Combining the two always seemed natural. I mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause? That is why, as a marketing consultant, I always recommend fitting in a good cause when creating [&hellip... Read More
Guest

Good Content vs. Bad Content

By: Guest | April 2, 2012 | 
53
Today’s guest post is written by Jayme Thomason. I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. But what all those new, eager marketers in [&hellip... Read More