A recent article in the New York Times illustrates how neuromarketing will soon be a part of our everyday lives. New studies show there is scientific evidence on how to manipulate the brain’s electrical frequencies when watching TV and, specifically, commercials. This is called neuromarketing. The idea behind neuromarketing is that advertisers tap into our subconscious, causing deep responses to certain stimuli. (Not far off from ... Read More

Guest post by Chuck Hemann, director of analytics for WCG. My boss, Bob Pearson, is fond of talking about integration in communications. The reality, as he sees it (and I agree), is that it doesn’t really matter where social media falls within the organization. What’s key to the success of the organization’s communications efforts is that social media is integrated with PR, marketing, investor relations, or ... Read More

Guest post by Paige Worthy, a Chicago-based freelance writer and editor. Early last month, I heard some conversations on Twitter about a cause called Spirit Day, which would take place on Wednesday, Oct. 20. Here’s the gist, from GLAAD’s website: The idea behind Spirit Day, first created by teenager Brittany McMillan earlier this month…can be summed up in three words: Everyone Rally Together. It’s…a way to ... Read More

The future of websites causes big debate. Where should I build a web presence? Do I have to have a corporate website? Can I build my corporate site on Facebook or a blog? To that effect, the Arment Dietrich Facebook question of the week comes from Ann Manion. She congratulates us on reaching 1,000 fans (thank you…and a photo contest ensues) and she asks, “Is the ... Read More

I just finished reading Little Bee, which is not based on a true story, but is about a couple from London who find themselves involved in the oil war in Nigeria when asked to save their own lives or those of two little girls. I won’t spoil the story for you, but it certainly makes you think about how lucky we are to live in countries ... Read More

If you have not heard of this video campaign targeting gay youths, you must not go online often. Thousands of people, including handfuls of celebrities, have made YouTube videos letting gay teenagers know that “it gets better.” Just four weeks ago, after the horrible news of tragic teenage suicides (due to being bullied to the point where they thought ending their lives was the easier decision), ... Read More

While “reading the news” on Facebook, I came across an article on the Right Bag At ‘Ya fan page talking about a letter written to a city councilman by a group of kids trying to make change. A group of high school students living in Colorado wrote a letter to the editor of The Aspen Times asking if “the Aspen City Council will enact laws to ... Read More

Coming to you from vacation, the Arment Dietrich Facebook question of the week comes from Ann Manion. Ann is president at Hotel Advantage and she is a huge advocate of social media. I “met” her only a couple of weeks ago, but have been really pleased not only with her level of engagement (see this newsletter on Hotel 71), but also at her ability to take ... Read More

Here at Spin Sucks, we make a habit of giving our content away for free. We pride ourselves in offering some of the best and most frequent posts on entrepreneurship, marketing, PR, and social media at no cost to our readers. Yes, we’re really nice people. And, yes, we enjoy sharing with our friends. But I don’t think it will come as a shock to anyone ... Read More

How many of you received a message through Facebook asking you to post where you like to keep your purse as a status update to help raise awareness of breast cancer?  How many of you made the status post? Men, were you wondering what was going on on Facebook when you saw updates such as “I like it on the kitchen table?” Last year to raise ... Read More