Arment Dietrich

The KONY Video: What Worked and What Didn’t Work

By: Arment Dietrich | March 21, 2012 | 
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Today’s guest post is written by Molli Megasko. The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral. If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here. I wanted to write this post not to talk about how great it [&hellip... Read More
Guest

Key Points About Integrating Traditional and New Mediums

By: Guest | March 13, 2012 | 
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Today’s guest post is written by Michael Schechter. Note - This post was inspired a while back by this post from John Falchetto and our ensuing conversation in the comments. A while back, I was called out on this very site. Shown for who I really am. A truth I had long tried to hide was brought to light. Worse yet, this public unmasking was perpetrated by a friend (et tu, [&hellip... Read More
Guest

Social Service: It Takes a Village

By: Guest | March 12, 2012 | 
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Today’s guest post is written by Beth Kribs-LaPierre. In 2007, Valeria Maltoni of Conversation Agent wrote a blog post titled “Customer Service is the New Marketing.” In her post, she suggested interruption marketing is broken and that we are still figuring out how to do the permission part. Well, it’s five years later and I’m afraid we’re still working on it. Customer service represents the single [&hellip... Read More
Guest

Do Content Marketers Compete?

By: Guest | February 28, 2012 | 
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Today’s guest post is written by Andy Crestodina.  I’m a capitalist, so I love the concept of competition. I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors. What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet. I recently realized many of the people who agree [&hellip... Read More
Guest

Six Tips to Go Mobile without Going Broke

By: Guest | February 20, 2012 | 
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Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions, she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. The question is: How can a small business owner actually cut [&hellip... Read More
Guest

Social Good Is In, Negativity Is Out

By: Guest | January 30, 2012 | 
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Today’s guest post is written by Ifdy Perez. There is so much good in this world, don’t you agree? I love HuffPo’s new Good News section because I get to start off my day reading and curating inspirational stories to my online community of do-gooders. In fact, just this morning, I read a story about how a daughter was able to postpone the foreclosure on her [&hellip... Read More
Guest

Cause Marketers: Connect to Fundamental Human Needs

By: Guest | January 9, 2012 | 
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Today’s guest post is written by Brian F. Martin.  True story: Fifteen years ago, I invested $5,000 in both my niece and nephew’s college funds. I was always taught if you put away a little money, when you come back years later it will have grown exponentially due to compound interest. I recently had dinner with my niece and nephew and presented their checks from this [&hellip... Read More
Guest

Are You Marketing-Focused or Sales-Focused?

By: Guest | January 5, 2012 | 
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Today’s guest post is written by Rich Burghgraef. If you were to sit in on one of our internal meetings at Randolph Sterling, Inc. you would more than likely hear someone on my team ask me to provide more content for our blogs, social media, and other marketing efforts. I don’t have a problem sharing my ideas and I enjoy writing. The problem is making the time [&hellip... Read More
Guest

2012 Marketing: Five Ways to Power It Up

By: Guest | January 2, 2012 | 
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Today’s guest post is written by Mana Ionescu.  During the holidays I prepared two days of meals, made three grocery trips, and cooked for about 12 hours straight. In the end, we ate for 45 minutes each day, and the mashed potatoes were the most popular food item. This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there [&hellip... Read More
Guest

What B2B Marketers Learned in 2011 and What’s Next

By: Guest | December 20, 2011 | 
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Today’s guest post is written by Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles, Michael Brenner and Craig Rosenberg. The discussion got a bit lively, and you can listen [&hellip... Read More