Here at Spin Sucks, we make a habit of giving our content away for free. We pride ourselves in offering some of the best and most frequent posts on entrepreneurship, marketing, PR, and social media at no cost to our readers. Yes, we’re really nice people. And, yes, we enjoy sharing with our friends. But I don’t think it will come as a shock to anyone ... Read More

How many of you received a message through Facebook asking you to post where you like to keep your purse as a status update to help raise awareness of breast cancer?  How many of you made the status post? Men, were you wondering what was going on on Facebook when you saw updates such as “I like it on the kitchen table?” Last year to raise ... Read More

Have you heard about the “I love boobies” bracelet campaign?  I’m guessing you have, but if not, you’re hearing about it here, which means it served its purpose. Keep A Breast Foundation is a non-profit organization whose goal is to raise awareness of breast cancer – to younger generations.  In doing so, they created a saying that sparks a cool, edginess among the younger crowd, jumped ... Read More

Guest post by Sima Dahl, president of Parlay Communications. I’m passionate about personal branding and social networking. As a blog topic, it gets a lot of digital ink. So why is it that so many of the business professionals still know so little about it? Networking is an essential skill for everyone, but if you’re in sales or own a business-to-business company, it is critical. Remember ... Read More

Guest post by Dana Hughens, CEO of Clairemont Communications. While Juliet surely meant well when she said to Romeo, “What’s in a name? That which we call a rose by any other name would smell as sweet,” she might not have been very concerned about how marketable the flower was. In a few weeks, I’ll experience my annual ritual of kicking off Fall Furniture market by ... Read More

Guest post by Valerie Merahn Simon, senior vice president at BurrellesLuce. There’s been a lot of debate lately about free versus paid content online. All this talk leads to one simple question. What features will motivate readers to scale the paywall? Back in college I found myself at the campus store with less than a dollar in change in my pocket. To the left of the ... Read More

Guest post by Joe Pulizzi, CEO of Z Squared Media and author of “Get Content Get Customers.” You would have to be from another planet not to be bombarded with the “we’re all media companies now” mantra coming from many of the leading marketing websites . But what does it mean…to be a media company or publisher (what I call content marketing)? If you look at ... Read More

When I saw David Meerman Scott, author of “The New Rules of Marketing and PR,” (affiliate link) speak at the Search Engine Strategies Conference in March, I was pretty impressed.  After learning about his six rules of the rave I was intrigued enough to wait in the long line to receive my free copy of his newest book, “World Wide Rave: Creating Triggers that Get Millions ... Read More

Guest post by Anna Barcelos, co-moderator of #IMCChat. Many organizations have an abundance of data. The big question is how are they using it to better communicate with customers and prospects? Additionally, some of this valuable information resides outside of marketing, making it a challenge for effective, relevant marketing and communications. From an integrated marketing communications (IMC) perspective, the best use of customer/prospect data is aggregating ... Read More

In a follow-up to Gini Dietrich’s video post discussing Angelica Colantuoni’s idea of “unplugging,” I thought this article from the New York Times, “Digital Devices Deprive Brain of Needed Downtime”, related.  It doesn’t exactly highlight the dangers of digital devices but describes how they are altering our thinking and lessening our ability to brainstorm and be creative. Our brains need downtime; we need to digest information ... Read More