Guest

Cross-Domain Tracking In Google Analytics

By: Guest | December 12, 2011 | 
22
Today’s guest post is written by Tim Frick. Google analytics  offers a wealth of tools for tracking website performance. But what if the most important site functions—such as e-commerce, donations, event registration, or ticket purchases—take place on another site? You’re in luck, Google has a powerful data tracking app for this... Read More
Guest

Does Big Box Fear Your Content?

By: Guest | December 6, 2011 | 
17
Today’s guest post is written by Terence Stephens. Business inspiration and ideas come from funny places. In an October episode of The Office, Robert California launched into a short monologue saying customers either know what they want and buy it on the Internet, or they don’t know, and go to stores with customer service to help them figure out what they want. Because of this, he continues, big [&hellip... Read More
Gini Dietrich

Marketing In the Round

By: Gini Dietrich | December 5, 2011 | 
162
This post is co-written by G Squared (Geoff Livingston and Gini Dietrich). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. But it’s time to let the cat out of the bag because Marketing In the Round: Multichannel Approaches In the [&hellip... Read More
Guest

Make Better Broth: Quality Over Quantity

By: Guest | December 1, 2011 | 
54
Today’s guest post is written by Danny Brown. There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. While it’s essential to grow to continue early success, it’s also important to keep realistic with your aims. Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave [&hellip... Read More
Gini Dietrich

How Often Should I Send Email Newsletters?

By: Gini Dietrich | December 1, 2011 | 
119
It’s Facebook question of the week time (clap, clap, clap)! I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them. Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it wasn’t everyone. But they both said, “Don’t [&hellip... Read More
Arment Dietrich

Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas

By: Arment Dietrich | November 30, 2011 | 
19
Today’s guest is post is written by Lisa Gerber. Between Occupy Wall Street and Black Friday madness, I’m not sure if I should be knitting handmade items for my loved ones or donning my riot gear and bracing the furious frenzy for a $2 waffle iron. This stuff is like a train wreck to me. I watch it through squinty eyes wondering about the average IQ [&hellip... Read More
Guest

Three Steps to Building an Incredible Brand

By: Guest | October 31, 2011 | 
47
Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world?  “We are no doubt [&hellip... Read More
Arment Dietrich

Boost your Yelp Rating…and Your Sales With These Six Steps

By: Arment Dietrich | October 26, 2011 | 
21
Today’s guest post is written by Molli Megasko.  I live in New York City and finding a spot for dinner can be a daunting task.  With about 25,000 restaurants an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose a culture, pick a neighborhood, find Zagat-rated places, [&hellip... Read More
Gini Dietrich

Six Ways to Integrate Marketing and Sales

By: Gini Dietrich | October 26, 2011 | 
65
I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing through every communication channel, but from a “breaking down the silos” point-of-view. You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. Not in silos, but together. But it rarely happens that way, which is [&hellip... Read More
Guest

Three Ways to Avoid the 5K Fundraising Event

By: Guest | October 13, 2011 | 
12
Today’s post is written by Linda Olatunde. Most nonprofits stick to some of the tried and true fundraising events to support their organization, raise money, build supporters, and gain wider recognition throughout the community. These events are the annual 5K run and the banquet dinner. As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in [&hellip... Read More