Gini Dietrich

Giving Free Content to Generate Business

By: Gini Dietrich | September 22, 2011 | 
44
It’s Facebook question of the week time (clap, clap, clap)! The question, this week, comes from Rachael Seda. She asks, “Do you think selling through free content is the new way of the world or will it change in the future?” It’s a pretty interesting question and I hope I answered it correctly. I did not answer if content will always be free, but whether or [&hellip... Read More
Arment Dietrich

Open Call for Content Contributions

By: Arment Dietrich | September 7, 2011 | 
33
This post is written by Lisa Gerber. Bring me your case studies, your articles, your podcasts, and your webinars! Two weeks ago, I shared with you How to Create an Editorial Calendar, based in part, on work we are doing for Spin Sucks Pro. We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. And that’s just this year. [&hellip... Read More
Guest

Five Reasons You Should Discuss Pricing on Your Website

By: Guest | August 17, 2011 | 
145
Today’s guest post is written by Marcus Sheridan. Some scientists claim the phenomenon of Stonehenge is the greatest mystery the world has ever seen. Others argue the case of crop circles, the Lost City of Atlantis, or even the location of the Ark of the Covenant. But when it comes down to it, none of these even come close to the great mystery that is alive [&hellip... Read More
Guest

Five Ways to Build Trust with B2B Customers

By: Guest | August 9, 2011 | 
101
Today’s guest post is written by Marianne Worley. Not long ago, B2B companies thought customers wanted to buy from great companies. Marketers promoted products and services with self-important platitudes, such as: 1. We are the leader in the industry. 2. We were founded by the smartest engineer in the world. 3. Our products are unsurpassed. Today, a few companies still cling to this old strategy, but the [&hellip... Read More
Gini Dietrich

Public Relations vs. Marketing

By: Gini Dietrich | August 8, 2011 | 
295
Last week I violated the rules of the Network of PR Professionals LinkedIn group. I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR. But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog post said “generate inbound leads” instead of “attract [&hellip... Read More
Arment Dietrich

Defining Your Keywords

By: Arment Dietrich | August 3, 2011 | 
37
Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.” If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, [&hellip... Read More
Gini Dietrich

Four Content Ideas for Driving Inbound Leads

By: Gini Dietrich | August 3, 2011 | 
164
As some of you know, Marcus Sheridan, of The Sales Lion, did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. It’s not the speakers; it’s me. I put up [&hellip... Read More
Guest

The Nine Immutable Basics of Effective Online Training

By: Guest | July 28, 2011 | 
27
Today’s guest post is written by Leon Noone. Some years ago, when the headmistress of one of Australia’s most exclusive private schools for girls retired, she suggested that 85 percent of the teachers she’d managed over her career should have chosen another profession. Her interviewer exclaimed. “But that would leave only 15 percent of the teachers.” She replied, “But imagine how good they’d be!” The Headmistress [&hellip... Read More
Arment Dietrich

Grow Your Sales with Inbound Marketing

By: Arment Dietrich | July 21, 2011 | 
40
I think you know we are pretty passionate about blogging. We blog because we get to meet people like you, develop close friendships, have fun, debate, and learn from each other. But that is not the primary reason. We are blogging to grow our business... Read More
Arment Dietrich

Got PMS? Get Milk.

By: Arment Dietrich | July 20, 2011 | 
71
Guest post written by Molli Megasko. When I was in middle school, a couple girlfriends and I started collecting the “Got Milk?” ads out of the Seventeen magazines.  They were the best ad campaigns we had seen. We collected these ads; pictures of celebrities such as Jonathan Taylor Thomas and the cast of Friends all with white foam on their upper lip, and we decorated our rooms with [&hellip... Read More