A few weeks ago, in the digital marketing community, we discussed whether or not traditional marketing was going to go away. Then became the reoccurring question of defining marketing and how traditional, online, and digital all fit together. I used to think of it as traditional and new. But now there is too much “new” to fit into one category... Read More

Guest post by Liz Caradonna, an associate at Zócalo Group and a lifelong improviser In improv, “yes, and” is shorthand for the state of being completely open, accepting and uncritical toward the contributions of your scene partner. So accepting, in fact, that you’re able to embrace and extend your partner’s ideas as if they were your own. Someone on stage just called you “Grandpa”? Accept and ... Read More

I am super excited to introduce you to Dan Hindin, the new community manager at Arment Dietrich! While Dan is with us for only three months while he finishes his master’s degree in integrated marketing communications at Northwestern University, we’re all hoping he decides to join us full-time after he graduates. In today’s vlog, I ask Dan the one thing he wants to accomplish by the ... Read More

I consider myself pretty savvy when it comes to communication, marketing, and technology, but the idea of podcasting a book is new to me. So, after Joe, Martin, and I talked on InsidePR about Terry Fallis and his new book, I did some research on how to podcast a book. Turns out, I’m not the only one who hasn’t considered this opportunity. There is very little ... Read More

I just read an article by Lisa Barone in Small Business Trends titled, “How Does Social Media Aid Lead Generation?” The article lists five reasons it accomplishes exactly that, but what I like most about the article are the surveys she quotes. “According to a May survey by virtual events provider Unisfair, 66 percent of respondents said lead generation is their greatest concern for 2010. The ... Read More

Communication and marketing via the web are quickly becoming one of the more powerful tools in business today. Because of its global reach, its efficiencies, and the ability to make it work for you while you sleep, the Internet is more effective than any of the traditional tools we’re accustomed to using. Enter the enewsletter, or email marketing. According to The State of Retailing Online 2009: ... Read More

When I speak to business owners and leaders, I always have at least one person say to me, “I get that everyone is moving online to communicate, and I want to get on the bandwagon, but my customers don’t use the Internet.” I call baloney. American adults spend four hours every day online — which means your customers are on the Internet, and it’s your job ... Read More

Today is the last day of SES New York, my brain feels like it’s going to explode, and I still have my presentation this afternoon (which Molli will blog about tonight for all of you wondering what a communication person is doing at a search conference – I’m still trying to figure it out!). This morning’s keynote speaker was Yusuf Mehdi, senior vice president of the ... Read More

Besides the free stuff, I already have some good take-aways, in terms of ideas and concepts from the Search Engine Strategies conference 2010, here in New York City. The day started off with keynote speaker David Meerman Scott, social media pioneer and author of “The New Rules of Marketing and PR“.  His presentation consisted of six rules, but out of those rules I found four trends ... Read More