Arment Dietrich

Four Billion Reasons You Need a Facebook Page

By: Arment Dietrich | June 22, 2011 | 
18
Last month marked big news in the Internet world. Google reached one billion unique viewers. One. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore, the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month) Microsoft with 905 million (15 percent [&hellip... Read More
Guest

Six Easy Steps for Measuring Marketing

By: Guest | June 20, 2011 | 
10
This guest post is by Adam Boatsman. I should preface this blog post by telling you I’m an accountant. I know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure. Measurement is an ongoing topic at Spin Sucks; one that Gini Dietrich and the team of guest bloggers discuss at length. Which is great! They [&hellip... Read More
Gini Dietrich

Three Premium eBooks

By: Gini Dietrich | June 12, 2011 | 
34
eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Because of that, there are three [&hellip... Read More
Guest

The Website Is Alive and Well

By: Guest | June 9, 2011 | 
24
Jennifer Devitt is a co-owner and VP of business development at SYDCON Web Development. What’s the one thing mobile, social media, PR, marketing, advertising, Facebook, Twitter, and QR codes all have in common? Websites. Ultimately, what are Facebook and Twitter? Websites. Where do PR, marketing, and ad campaigns direct customers and prospects? Websites. What tool in your online quiver takes priority? Your website. But Wired Magazine declared the [&hellip... Read More
Guest

Eleven Reasons Domino’s Turnaround Campaign Worked

By: Guest | June 6, 2011 | 
39
Adam Toporek is the owner of IntenseFence Management Solutions and blogs about small business and franchising. The past decade has seen some great public relations campaigns, particularly in the for-profit realm. Doritos knocked it out of the park when it “crashed” the Super Bowl, Tourism Queensland put its island on the map when it created The Best Job in the World, and Old Spice reignited its [&hellip... Read More
Arment Dietrich

Game Mechanics and Its Effect On Marketing

By: Arment Dietrich | June 1, 2011 | 
43
Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?” Our answer? So we can beat one another. That’s the reason. We just want to win. So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat. What Is [&hellip... Read More
Gini Dietrich

Welcome to the Fifth Estate

By: Gini Dietrich | May 31, 2011 | 
78
Think about when Twitter became a household name. Do you remember when that was? I do. It was when the plane went down in the Hudson River and a guy named Janis Krums tweeted a photo of the plane in the river, from the ferry (about as close as anyone could get without being on the plane), as they were going to rescue the passengers. That [&hellip... Read More
Arment Dietrich

Brand Warfare as Counterinsurgency

By: Arment Dietrich | May 29, 2011 | 
21
Imagine taking the US Military Field Manual for Counterinsurgency, putting it into Google Translate and converting it into brand speak. The result would be Brand Resilience: Managing Risk and Recovery in a High Speed World by Jonathan R. Copulsky. We’ve often heard of marketing compared to warfare, but that’s old school. Now, with social media amplifying and accelerating messages, the concept of protecting your brands using [&hellip... Read More
Guest

Soybeans Don’t Have Mammary Glands

By: Guest | May 16, 2011 | 
16
Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors. The best products in the world can fail with lackluster branding and marketing. Even some of the most successful companies of all time have experienced this phenomena. Take Coca Cola’s New Coke, Pepsi’s Crystal Pepsi, Google’s Wave, Microsoft’s Zune, and Apple’s Newton for examples. On the [&hellip... Read More
Guest

What American Idol Can Teach Us About Branding

By: Guest | April 26, 2011 | 
4
Becky Johns is a PR professional, blogger, and photographer. American Idol fans were outraged the last two weeks as we watched some of our “favorite” contestants get eliminated from the show. How could this happen when the results are based on the popular vote? The judges were shocked, the media played up the story as a huge upset and many people were confused why perhaps the [&hellip... Read More