Gini Dietrich

Unleashing Project Jack Bauer

By: Gini Dietrich | April 4, 2011 | 
145
It’s finally here, if you can believe it! How long have we been teasing you? We’re ready to unleash Project Jack Bauer and, as we swallow our waves of panic and try to get some sleep through our excitement, we hope you’re as ready (if not more) for this as we are. Introducing….Spin Sucks Pro! What Is Spin Sucks Pro? If you’ve ever heard me interviewed, [&hellip... Read More
Gini Dietrich

eCommerce Marketing: Do Free Trials Work?

By: Gini Dietrich | March 30, 2011 | 
66
I was talking to Erik Hare yesterday about how we both have blog posts in some sort of process for days, sometimes even weeks. I’ve already written shells of the blog posts for Friday, Sunday, and Monday. And I have a half-written guest post for Troy Claus. Typically, I walk Jack Bauer and I think about that day’s intro (and also curse Marcus Sheridan because I [&hellip... Read More
Gini Dietrich

Look At Your Site Through A First-Time Visitor’s Eyes

By: Gini Dietrich | March 29, 2011 | 
32
On Sunday, I was stalking Ricardo Bueno’s blog, which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month. He wrote a post last week called, “Watch how first-time readers use your blog.” Interested, I clicked on it and found Clue, a “fun and easy way to test what people remember on your site.” It shows [&hellip... Read More
Guest

The New Advertising

By: Guest | March 17, 2011 | 
22
Jim Mitchem is an award winning copywriter and founder of one of the first virtual ad agencies on the planet in smash communications. A few years back, Home Depot ran a television commercial showing one of their fully decked out 18-wheelers driving along a beautiful country road. A voice over talked about Home Depot’s commitment to communities they serve. As the camera panned out, we saw [&hellip... Read More
Guest

The Two Faces of Marketing

By: Guest | March 3, 2011 | 
13
Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks, I responded with a resounding “heck, yeah!”  If there is an industry where spin runs rampant—it is marketing... Read More
Guest

Everything I Know About Marketing I Learned from ‘Inception’

By: Guest | February 26, 2011 | 
9
Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks, signed your CCO, Lisa Gerber. He is an account executive at McKee Wallwork Cleveland Advertising and is pretty sure the spinning top never stopped spinning. Christopher Nolan’s mind-twisting action-thriller wowed movie-goers last summer with a multi-layered [&hellip... Read More
Guest

The Art of Marketing

By: Guest | February 3, 2011 | 
30
Annelise Loevlie loves to laugh, ski, write, do BIZ, create, and a whole lotta other things that won’t fit in a two line bio. This summer I met a man who changed his name because of a book he read. Hans Lysglimt (“Light-Shine”) formally Hans “Something else”, was a stoic, chisel-faced Norwegian who, over a Las Vegas salade Nicoise and a watered down iced tea, brought [&hellip... Read More
Arment Dietrich

The End of Credit Cards is Near!

By: Arment Dietrich | January 27, 2011 | 
32
If you have not heard, “the end of credit cards is near!” in some form or another during the past few days, then crawl out from under your rock and read the news, subscribe to some RSS feeds or newsletters, or watch some TV. We predicted mobile payments here on Spin Sucks last October, then talked about it as a growth area for 2011 earlier this [&hellip... Read More
Gini Dietrich

Marketing Has a Long Way to Go

By: Gini Dietrich | January 26, 2011 | 
79
I have this darling friend named Jackie Lampugnano who, every time I see her name, I think she is my aunt (I have an aunt named Jackie Lampros). We started off Twitter friends because of a mutual love of shoes and have even been shoe shopping together (bad influence, cough!). Jackie works for Walker Sands, the agency for Alterian, a social web content and monitoring company. [&hellip... Read More
Guest

Wine, Food, Shoes and Marketing

By: Guest | January 18, 2011 | 
9
Barbara Weaver Smith is founder and president of The Whale Hunters, a strategic sales coaching company that helps small businesses grow fast by selling bigger deals to bigger customers. She is having Gini on her monthly Expert Series call tomorrow and asked if we wouldn’t mind reposting the information about the show, what you’ll learn, and how you can register (free, but registration is required). Gini [&hellip... Read More