Gini Dietrich

Four Mobile Marketing Growth Areas

By: Gini Dietrich | January 18, 2011 | 
This first ran on MyMobiManager, a company that creates content management systems for the mobile web. Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in [&hellip... Read More
Arment Dietrich

Seven New Year’s Resolutions for Your Marketing

By: Arment Dietrich | January 12, 2011 | 
My aunt runs a mystery shopping company, Market Viewpoint. Her January sales and marketing newsletter discusses her hopes for her audience in the New Year. Which got me thinking, instead of wishing all of you a happy New Year and a successful 2011; I’ve taken the liberty to supply you with New Year’s marketing resolutions. These New Year’s marketing resolutions can be taken personally but are meant for [&hellip... Read More
Arment Dietrich

Anti-Tracking Internet Browsers

By: Arment Dietrich | January 5, 2011 | 
Mozilla recently announced their new version of Firefox (Firefox 4) will include an anti-tracking or a ‘Do Not Track’ function allowing users to be in more control of what data is shown to them through Internet browsers. Because of the recent Federal Trade Commission (FTC) endorsement addressing advertisers to limit the amount and use of behavioral Web tracking, the FTC countered their declaration by reaching out [&hellip... Read More
Arment Dietrich

Facebook Impressions and Feedback

By: Arment Dietrich | December 22, 2010 | 
For those of us running company Facebook pages I thought I’d use Spin Sucks to break down the new impressions and feedback data and how to best use this new information to your advantage in your online marketing campaigns. You’ll notice now when making a post to your company page, Facebook is supplying you with changing impression numbers and feedback percentages per post. What does this [&hellip... Read More
Arment Dietrich

Google Best Search Site, Ever?

By: Arment Dietrich | December 2, 2010 | 
As the top online websites all try to tap more into the fashion social commerce world, Google has launched, an online fashion search site, (not to be confused with Google’s new fashion search site lets the user go into the “boutiques” and find items of fashion based on their searches, likes, and follows.  You can even go through and create your own boutique, which [&hellip... Read More

Privacy is Not Dead: Three Tools that Provide User Control

By: Guest | November 29, 2010 | 
I am very flattered and humbled to be asked to write here… especially about privacy, the grand-prize winning idea I submitted for the Spin Sucks 9 Marketing Trends webinar contest. I view social media as a revolution in interpersonal communication technology. Notice the word marketing is not in that statement. The current platforms were created to connect people to people and, based on current architecture, have enabled marketing [&hellip... Read More
Arment Dietrich

Travelers Are My Biggest Complaint?

By: Arment Dietrich | November 24, 2010 | 
This Thanksgiving I’m not thankful for holiday travelers.  Did you read this report on CNN?  It is so true.  It’s not the delays, the incompetent attendants, or the cramped airplane seats that annoy me; it’s other travelers! New York has definitely jaded me, but luckily I’m still grounded (or so says my fiancé).  So one thing I promise to do this Thanksgiving is to give to [&hellip... Read More
Arment Dietrich

Is Neuromarketing Good for Us?

By: Arment Dietrich | November 18, 2010 | 
A recent article in the New York Times illustrates how neuromarketing will soon be a part of our everyday lives. New studies show there is scientific evidence on how to manipulate the brain’s electrical frequencies when watching TV and, specifically, commercials. This is called neuromarketing. The idea behind neuromarketing is that advertisers tap into our subconscious, causing deep responses to certain stimuli. (Not far off from [&hellip... Read More

The Era of Social Data Convergence is Here!

By: Guest | November 16, 2010 | 
Guest post by Chuck Hemann, director of analytics for WCG. My boss, Bob Pearson, is fond of talking about integration in communications. The reality, as he sees it (and I agree), is that it doesn’t really matter where social media falls within the organization. What’s key to the success of the organization’s communications efforts is that social media is integrated with PR, marketing, investor relations, or [&hellip... Read More

Spirit Day and Wearing Purple: Did You Get the Memo?

By: Guest | November 15, 2010 | 
Guest post by Paige Worthy, a Chicago-based freelance writer and editor. Early last month, I heard some conversations on Twitter about a cause called Spirit Day, which would take place on Wednesday, Oct. 20. Here’s the gist, from GLAAD’s website: The idea behind Spirit Day, first created by teenager Brittany McMillan earlier this month…can be summed up in three words: Everyone Rally Together. It’s…a way to [&hellip... Read More