dev

A Digital Advertising Future without Clicks?

By: dev | December 31, 2013 | 
23
By Jason Konopinski Once upon a time, marketers working on behalf of agencies or as part of an in-house team really had no idea if their ad buys were working. Print and broadcast campaigns were notoriously difficult to measure. At best, you could correlate the increased visibility with a corresponding uptick in sales, but more often that not, it came down to some fuzzy math, and [&hellip... Read More
Chris Norton

Experiential Marketing Needs to Get Social

By: Chris Norton | December 30, 2013 | 
11
By Chris Norton Experiential marketing has always been charged with the creation of an experience that results in some kind of emotional connection with an idea, campaign, or brand. Ten years ago, this was mostly in-store promotions and events, but now these activations have to be much bigger in scope, and reach with many more touch points, enabling the consumer to like, share, or comment on [&hellip... Read More
Dave Link

Native Advertising is Just Good Advertising

By: Dave Link | December 26, 2013 | 
20
By Dave Link There has been an immense amount of discussion in the marketing and public relations industries surrounding “native advertising” during the past few months. In case you’ve missed the deluge of posts, this new and groundbreaking type of advertisement is set to change the way we all market our products. Or is it? Native advertising is just well thought-out content with a focus on [&hellip... Read More
Kerry Gorgone

Avoid This Common (and Costly) Copyright Mistake

By: Kerry Gorgone | December 18, 2013 | 
33
By Kerry Gorgone Not every use of copyrighted material is “fair” and one of the most commonly misunderstood areas of copyright law involves “fair use.” Many times, someone who uses a picture, some music, or a written article that doesn’t belong to them will claim “fair use” when the copyright holder contacts them about using their work without permission. First and foremost, it’s important to realize that [&hellip... Read More
Mark Fidelman

Influencer Marketing: What Fashion Can Teach Us

By: Mark Fidelman | December 11, 2013 | 
7
By Mark Fidelman Too often these days, I see PR that screams of automation. News releases that are blasted out to everyone in the known universe in the hopes someone – anyone – will listen. It lacks heart, and it lacks the foundation of what PR truly should be about: Building relationships. But there’s a savior on the horizon, and its name is influencer marketing. By [&hellip... Read More
Joe Cardillo

Email Marketing is a Conversation

By: Joe Cardillo | December 2, 2013 | 
40
By Joe Cardillo The recent redux of Gmail had a lot of people worrying about where their marketing emails were ending up. Did that important, four-alarmer crisis email get buried in the Promotions tab or get flagged as spam? What about the beautifully designed newsletter your team spent days editing and laying out? Where did it go? Once the alarm bells rang, most people got around to agreeing that the [&hellip... Read More
Hannah Stacey

Eight Reasons Your eBook Seriously Sucks

By: Hannah Stacey | November 25, 2013 | 
5
By Hannah Stacey In the bitter online battle to win the ‘thought leadership’ crown in your market niche, the eBook is one of most powerful weapons you can have in your digital marketing arsenal. Aside from demonstrating how much more clever you are than your competitors, a well-planned, well-marketed eBook can deliver the goods when it comes to lead generation, turning the casual peruser into a [&hellip... Read More
dev

Landing Pages: The Key to Conversion

By: dev | November 20, 2013 | 
22
by Jason Konopinski Raise your hand if you’ve taken a crack at writing landing pages. (My hand is raised.) I don’t know about you, but writing persuasive, compelling landing page copy is one of my favorite digital marketing related tasks. It’s part psychology and part wordsmithing. You’re trying to crack the code of what makes a website visitor’s brain tick – and what’s going to drive [&hellip... Read More
Jacques van der Wilt

Google Shopping: Four Reasons to Focus on the Feed

By: Jacques van der Wilt | November 13, 2013 | 
7
By Jacques van der Wilt Google Shopping is rapidly becoming the best-selling channel for many merchants. When it moved to a paid model, product listings ads (PLAs) got a top spot in search results. These image-driven ads have higher conversion rates and lower cost per clicks. RKG reported a 22 percent higher ROI for PLAs compared to non-branded text ads last April. Creating the right product targets and [&hellip... Read More
Tom Elgar

Educate Using Content Because No One Reads the Manual

By: Tom Elgar | November 6, 2013 | 
10
By Tom Elgar The amount of time an Internet user devotes to the content of a particular webpage has been decreasing steadily over time: From one minute 30 seconds per page in 1998, to 1.2 nanoseconds in 2013. Bottom line? The amount of time available to engage your customers on your home page is falling fast. This makes the job of web designers and developers steadily [&hellip... Read More