Clay Morgan

Distribution Methods: Match Your Content With Your Audience

By: Clay Morgan | November 6, 2013 | 
40
By Clay Morgan I developed a theory I still think might be partially right - Jeff Bezos purchased the Washington Post to study newspaper distribution methods. I may be wrong and I think he’ll undoubtedly bring some unique perspectives to the iconic paper, but I can’t help but wonder if that’s the case. After all, when I was still running the DNJ Media Group, just a week [&hellip... Read More
Jessica Davis

How Content Marketing and Human Emotion are Interrelated

By: Jessica Davis | November 5, 2013 | 
7
By Jessica Davis It is a common belief among marketers that consumers make buying decisions based on emotions, and rationalize their choices based on logic. This is perhaps one of the oldest and most revered thoughts in marketing. When it comes to content marketing, however, this idea is a bit modified. Consumers today are influenced by research, social proof, and a variety of other factors before making [&hellip... Read More
dev

Big Data: The Future of the Data-Driven Marketer

By: dev | October 31, 2013 | 
12
By Jason Konopinski The ability to tell the story of numbers – to extract meaning from spreadsheets and analytics reports, to tease out insights from seeming mountains of data – will be the future of marketing. The creativity and innovative campaigns of today and tomorrow will ring hollow without the benefit of clearly defined content goals, robust performance metrics, and proficiency with data analysis methodologies and [&hellip... Read More
Kate Finley

Five Tips to Get More from Email Marketing

By: Kate Finley | October 30, 2013 | 
15
By Kate Finley Earlier this month, I had the opportunity to attend Content Jam with the rest of the Arment Dietrich team in Chicago. The conference did not disappoint. Of course, neither did the company. I got to meet several Spin Sucks crazies (including Word Ninja, Chuck Kent, and Joe Cardillo to name a few), chill with the rest of the AD team, and add to [&hellip... Read More
dev

Building A Successful Lead Nurturing Campaign

By: dev | October 24, 2013 | 
16
By Jason Konopinski The cornerstone to the success of any organization are leads. They feed the pipeline of proposals, contracts, and cashed checks. If you know someone is investigating your product or service, you can contact them directly, deliver your most well-crafted and benefits-oriented pitch, and use your conversational and negotiation skills to close the sale, and ink the contract. But there’s an elephant in the [&hellip... Read More
Gini Dietrich

Mobile Marketing: Use the Four Media Types in Promotion

By: Gini Dietrich | October 7, 2013 | 
27
By Gini Dietrich In the agency world, we talk a lot about the four media types: Paid, earned, owned, and shared. There is lots of content written about how to use each of the four, how to integrate them, and what they mean for increased revenue. But, unless you live and breath mobile marketing, it’s rare for that conversation to leave an organization’s website and reach [&hellip... Read More
Alicia Lawrence

Focus Group: Five Tips to Help Marketers

By: Alicia Lawrence | October 3, 2013 | 
18
By Alicia Lawrence Upon entering the communications field I found it shockingly disappointing to find many agencies didn’t hold focus groups to back up their campaigns. Or, if they did hold focus groups, they weren’t doing them justice. Focus groups are a critical part of a campaign’s success. Below are five ways to get the most out of your focus groups. Focus Group Feedback Based on [&hellip... Read More
Lee Polevoi

Who Are You? How to Craft a Killer About Us Page

By: Lee Polevoi | October 1, 2013 | 
22
By Lee Polevoi Depending on who you ask, the About Us page on a business website is the “second-most” visited page, “among the top three pages” visited – certainly “one of the most-visited” pages of any company website.” Get the point? Sadly, a lot of businesses don’t. They spend vast amounts of time, money, and resources elsewhere on the site and at the last minute slap on a [&hellip... Read More
Shanna Mallon

Visual Content: How Starbucks Uses Instagram

By: Shanna Mallon | September 24, 2013 | 
21
By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And while your company might not be Starbucks, here’s how you can [&hellip... Read More
Neal Applefeld

Four Ways to Reinvent Retail Marketing through Augmented Reality

By: Neal Applefeld | September 12, 2013 | 
7
By Neal Applefeld Technology has changed the way consumers shop. With the rise of online retail, a phenomenon known as “showrooming” has emerged. Shoppers visit brick and mortar stores to check out merchandise firsthand, then return home to make their purchase from an online retailer that offers the same goods at a lower price. This trend has taken a toll on brick and mortar retailers, creating [&hellip... Read More