Kent Barnds

The Worth Claim Affects Branding Differently than a Value Proposition

By: Kent Barnds | September 10, 2013 | 
4
By Kent Barnds For most of us in higher education, it’s nearly impossible to convey a brand that is genuinely distinguishable in a crowded college landscape. We must convince our consumers (students) we are worth more than another college with essentially the same brand, even if they have a cooler mascot and logo. We need to convince people to pay more for what we offer, because [&hellip... Read More
Gini Dietrich

The Branding Marathon: How to Use the Web to Grow Your Business

By: Gini Dietrich | September 9, 2013 | 
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By Gini Dietrich When I began my speaking career nearly five years ago, the thing I heard over and over again was, “This whole doing business on the Internet thing is a fad.” I even once had someone pull me aside after a three hour workshop and tell me he was rooting for me as I traveled down a dark path not everyone wanted to follow. [&hellip... Read More
Shanna Mallon

Now is the Time to Develop a Mobile Web Marketing Presence

By: Shanna Mallon | August 26, 2013 | 
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By Shanna Mallon Go anywhere today—the mall, your kid’s school, the office lunchroom—and you see the same thing: Everybody’s on a smartphone. Nowadays, mobile devices are incredibly popular. And according to research from Smart Insights, that popularity is only growing. That’s why, no matter what your business, having a mobile web marketing presence is a necessity. Is your company taking mobile marketing seriously? It should. Fact: No Mobile [&hellip... Read More
Holly Powell

Why You Need to Earn Links Rather than Build Them

By: Holly Powell | August 19, 2013 | 
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By Holly Powell A lot has changed since online marketing first started; in fact, can you even remember a time when you thought stuffing meta-data full of keywords was a good idea? Once upon a time, if you spent time building links you’d see results quickly, and minimal effort could increase your ranking on Google. But if you’re in marketing now, you probably know how hard [&hellip... Read More
Neicole Crepeau

Conducting a Usability Study is Easier than You Think

By: Neicole Crepeau | August 14, 2013 | 
0
By Neicole Crepeau When you think of usability testing, do you may imagine labs with one-way glass, degreed experts writing elaborate test plans, and eye-tracking software? Perhaps you think only big companies can afford to usability test their websites and apps. It’s not true. You don’t need a lab to do usability testing. Nor do you need to be an expert to conduct a decent study [&hellip... Read More
Kevin Anselmo

Seven Content Marketing Tips: Make Friends and Influence People

By: Kevin Anselmo | August 6, 2013 | 
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By Kevin Anselmo We’ve all been there. You are at an industry-related social gathering, and don’t know many people in attendance. You are looking to engage in an interesting conversation. Maybe get some content marketing tips. Then finally, it happens – you connect with a new person and start to converse. However, after a few minutes, you feel trapped. The other person – let’s call him [&hellip... Read More
Brad Farris

Marketing Departments: You Finally Got Some Swagga’!

By: Brad Farris | August 1, 2013 | 
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By Brad Farris Ok, you got some swagga’ – now what are you going to do with it? Twenty years ago marketing departments didn’t have the cachet, or status that it has today. Remember the famous Dilbert “Marketing: Two Drink Minimum” cartoon? At that time marketing mostly reported to the vice president of sales. Sales was the king-of-the-hill – marketing’s job was to support the sales [&hellip... Read More
Debra Ellis

Gmail Hosted Email: Will the New Inbox Affect Email Marketing?

By: Debra Ellis | July 25, 2013 | 
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By Debra Ellis What would have happened to the effectiveness of television advertising if people had to act to see the ads? Think about TiVo for a minute. When technology that allowed people to skip advertisements first appeared, marketers feared the medium would lose effectiveness. Years later there are mixed reviews but nothing that indicates the DVR has significantly reduced the return-on-investment from televisions ads. Like [&hellip... Read More
Gini Dietrich

The Rebel’s Guide to Email Marketing Webinar

By: Gini Dietrich | July 22, 2013 | 
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By Gini Dietrich When I speak, particularly to groups of business owners, one of the stats I show is how many emails were sent just last year (529 trillion). I use this to prove a point: Email marketing is far from dead and, while we have new and shiny tools to use, it’s one we tend to forget about. Not only does it work effectively, if [&hellip... Read More
David Scott

The Magnificent Seven: Top Lead Generation Tactics

By: David Scott | July 11, 2013 | 
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By David Scott When it comes to lead generation, many marketers aren’t sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren’t even sure which marketing tactics should be used as lead generation tactics. A successful lead generation tactic has to meet several criteria: It should generate large numbers of qualified leads for your company; You can use [&hellip... Read More