We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). Having specific landing pages tied to different pieces of content is ... Read More

Today’s guest post is written by Barbara Maldonado. I have spent my career creating events to connect brands with consumers. I love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. These meeting moments have evolved further with social media. They allow us to take live offline experiences to online communities ... Read More

It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer, who just wrote The Marketing Agency Blueprint. I like Paul. Like me, he founded and grew an agency (PR 20/20) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During the webinar, he discusses the 10 ... Read More

Today’s guest post is written by Adria Saracino.  I am a marketer. I like to think I’m also a do-gooder. Combining the two always seemed natural. I mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause? That is why, as a marketing consultant, I always recommend fitting in a good cause when creating ... Read More

Today’s guest post is written by Jayme Thomason. I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. I understand his intentions, and that he probably wasn’t condoning crap content. But what all those new, eager marketers in ... Read More

Today’s guest post is written by Molli Megasko. The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral. If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here. I wanted to write this post not to talk about how great it ... Read More

Today’s guest post is written by Michael Schechter. Note - This post was inspired a while back by this post from John Falchetto and our ensuing conversation in the comments. A while back, I was called out on this very site. Shown for who I really am. A truth I had long tried to hide was brought to light. Worse yet, this public unmasking was perpetrated by a friend (et tu, ... Read More

Today’s guest post is written by Beth Kribs-LaPierre. In 2007, Valeria Maltoni of Conversation Agent wrote a blog post titled “Customer Service is the New Marketing.” In her post, she suggested interruption marketing is broken and that we are still figuring out how to do the permission part. Well, it’s five years later and I’m afraid we’re still working on it. Customer service represents the single ... Read More

Today’s guest post is written by Andy Crestodina.  I’m a capitalist, so I love the concept of competition. I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors. What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet. I recently realized many of the people who agree ... Read More

Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions, she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. The question is: How can a small business owner actually cut ... Read More