Yvette Pistorio

How to Leverage Visual Content in Your Marketing Mix

By: Yvette Pistorio | July 10, 2013 | 
27
By Yvette Pistorio Visual content is key in marketing. People love videos and images because, in today’s super-fast information world, they are a quick way to absorb it all. Some companies think they are too boring and no one would be interested in pictures of their employees/business/offices/insert any other excuse here. But the truth is they are…very interested. People buy from people, so of course they [&hellip... Read More
Alex Genadinik

One-Star Reviews: How Mobile App Ads Can Backfire

By: Alex Genadinik | July 9, 2013 | 
1
By Alex Genadinik By now it has been well documented there are three main challenges in the mobile business world: Creating the app, marketing the app, and making money from the app. This is no different than almost any other business in which you have to provide a product or a service, market it, and make money from it. These are just business fundamentals, but many [&hellip... Read More
Unmana Datta

Eight Reasons Infographics Are Overrated

By: Unmana Datta | July 2, 2013 | 
47
By Unmana Datta Infographics have been around for a while now, and I’m afraid they are here to stay. Afraid? Overrated? You might have gathered I’m not a fan. Here’s why infographics drive me crazy... Read More
dev

Content Marketing Strategy: What Does Relevance Really Mean?

By: dev | June 26, 2013 | 
19
I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating [&hellip... Read More
Vincent Clarke

Build Customer Relationships with Active Listening

By: Vincent Clarke | June 25, 2013 | 
13
As consumers, we are the perfect marketers. We know exactly how brands we trust should improve their products or approach their customer service. We have a ton of suggestions – and if only they were fulfilled – we’d fall in love with these brands all over again. So why is it, when it comes to our own companies and marketing strategies, the last thing we do [&hellip... Read More
Mana Ionescu

Is Marketing Automation Cheating or Just Slightly Creepy?

By: Mana Ionescu | June 13, 2013 | 
44
When I asked my brainiacs’ circle if marketing automation was cheating, their responses ranged from: “Why would it be?” “It’s a non-issue.” “It’s smart marketing.” “Maybe it’s slightly creepy.” At the same time, the question does come up. A lot. So let’s see, when is marketing automation smart, and when do we run the risk of going too far... Read More
Adam Smith

Online Marketing Strategy: The Early Bird Catches the Worm

By: Adam Smith | June 11, 2013 | 
5
By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird. You have to be ready to catch the worm and ride the wave of popularity at its peak. This will enable your blog, service, or product to enjoy [&hellip... Read More
Amy Sept

Cause-Related Marketing: When Doing Good Goes Bad

By: Amy Sept | May 23, 2013 | 
17
“I don’t know how other people do it. I won’t work with non-profit clients ever again!” And so it begins: Another marketing pro frustrated by the way things work, and sometimes don’t, within the non-profit world. We all have work we love, and work that we…love less. I will never forget the woman who told me — not realizing I was the writer behind it — [&hellip... Read More
Gini Dietrich

Host a Successful Webinar with These 16 Steps

By: Gini Dietrich | May 16, 2013 | 
35
I’ve been doing this marketing and communications thing for a long time (don’t ask how long; I’ll lie to you) and have tried nearly every tactic possible. I’m here to tell you, the very best way, particularly for business-to-business organizations, to generate leads is through content…and it’s also the most fun. I want you to think about your content in two ways: Free and paid. The [&hellip... Read More
DJ Waldow

Email Marketing: One Trick will Boost Engagement

By: DJ Waldow | May 13, 2013 | 
37
Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns? Unlike Curly, I’m actually going to share it with you now. The one thing to boost email marketing engagement is to be human. At this point, it’s quite possible you are now standing up … shouting something like the following: “What? Really? That’s it? That’s [&hellip... Read More