Alicia Lawrence

Writing Pixelated: Visual Content for Generation Y

By: Alicia Lawrence | May 9, 2013 | 
The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest. Catchy headlines, bulleted lists, and content written [&hellip... Read More
Gini Dietrich

Website Content Every Organization Needs

By: Gini Dietrich | March 27, 2013 | 
The other day, I was scrolling through my shiny, new Feedly (which I love and am so happy Google Reader forced me to try) and I saw website content that caught my eye. On Marcus Sheridan’s website there is an image of a gorgeous pool and the headline says, “Considering an Inground Pool? Get Started with Pool 101.” Right below that is a thumbnail of a [&hellip... Read More

Your Corporate Website: Four Deadly Mistakes

By: Guest | March 26, 2013 | 
Today’s guest post is by Laura Click. When developing marketing plans for clients, an overhaul of their corporate website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. And no, I’m not just talking about aesthetics. There are plenty of sites that look good, yet [&hellip... Read More
Gini Dietrich

Get Marketing Communications Buy-in from Your Sales Team

By: Gini Dietrich | March 25, 2013 | 
A little more than three years ago, we announced we are no longer a PR firm. What that means externally is, when prospects call and say they’re looking for a PR firm, if all they want is media relations, we now have a business model that doesn’t support that kind of “strategy.” But, internally, it was a huge shift. Before we formally announced it, we spent [&hellip... Read More

Online Marketing: Where Should Your Money Go?

By: Guest | March 21, 2013 | 
Today’s guest post is by Lee Frederiksen. According to the Hinge Research Institute, 66 percent of professional services firms plan to increase spending on digital marketing within the next year. But with so many online marketing channels available today, where will that money go? Some firms will invest heavily in their social media presence, they’ll hire new young talent or contract the job to marketing companies. [&hellip... Read More

Project Prioritization: Stay Sane When Working with Tech Teams

By: Guest | March 19, 2013 | 
Today’s guest post is by Lucjan Zaborowski. Project prioritization sucks. This is a frustration shared by both technical and non-technical teams. However, mastering prioritization is crucial to successfully working with your developers because it is vital to their workflow. So if you’ve caught yourself saying, “Why won’t the tech team push my marketing campaign live?” while overhearing an equally frustrated tech team say, “Marketers do not understand [&hellip... Read More

Six Benefits of Interview-style Blog Posts

By: Guest | March 18, 2013 | 
Today’s guest post is by Unmana Datta. I’ve always felt interview-style blog posts are a great way to create content for a business site. But I’d only taken advantage of them in an ad hoc way until a few months ago, when I started a regular interview series on my business blog. Based on my experience, I wanted to share with you the top six reasons [&hellip... Read More

Use Content to Increase Blog Traffic

By: Guest | March 5, 2013 | 
Today’s guest post is by Breena Fain. As someone who loves a good story, I’ve always been an advocate for content driving an organization’s public relations efforts. There is no better way to connect with an audience than engaging them through illustrative, relevant content that drives home the importance of your product or service. When our blog was in need of a boost, our team sat [&hellip... Read More
Mack Collier

Why Amanda Palmer is a Better Marketer than Your Brand

By: Mack Collier | February 21, 2013 | 
One Friday night in 2011, I was on Twitter when I suddenly started seeing a flurry of tweets from friends in Boston about a concert they had been to that night. It was a ‘secret show’ given by Amanda Palmer, and as I watched dozens upon dozens of tweets flying by, I decided to see what the big deal was. What Amanda had done was organize [&hellip... Read More

The End of Spin as We Know it?

By: Guest | January 24, 2013 | 
Today’s guest post is by Chuck Kent. Spin sucks so much author Jonathan Salem Baskin contends it’s an endangered species. Truth be told, I dissemble as much as the next guy. Nonetheless, Truth with that capital T has always been my greatest interest, the Grail in my unholy professional life. I firmly believe nothing creates more convincing marketing messages – or greater long-term shareholder value – than [&hellip... Read More