Guest

What Warby Parker Teaches Us about Brand Loyalty

By: Guest | January 7, 2013 | 
44
Today’s guest post is by Erica Moss. My name is Erica, and I’m a Warby-holic. As in, Warby Parker. And it’s all their fault. They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning combination of social media savvy and in-person [&hellip... Read More
Guest

Five Reasons to Add a Content Budget to Your SEO Campaign

By: Guest | January 3, 2013 | 
12
Today’s guest post is by George Zlatin. There has been a paradigm shift in the SEO community during the last year. Google has made their algorithm more favorable for companies that focus on creating unique quality content. This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways. Google has always preached about content, but now they have actually [&hellip... Read More
Lindsay Bell

Boxing Day: Saint Stephen, Sales, and Spin Sucks

By: Lindsay Bell | December 26, 2012 | 
9
Today’s guest post is by Lindsay Bell. How y’all doing today? Satiated? Stuffed full of turkey (or tofurkey)? Spinning from chocolate overload? Yes, it’s the day after Christmas 2012, an event that crept up on us with the stealth of a hungry jungle cat (at least it did in this household), and BOOM, just like that, it’s over. But it’s not really over. At least not [&hellip... Read More
Guest

Curating Content and Community

By: Guest | November 29, 2012 | 
4
Today’s guest post is by Mark Nicholson. While engaging through social media is essential, few things measure up to creating a dialogue on your own website that create referrals, repeat visitors, and even a sense of community. The value this can provide is a huge win for your brand, although difficult to achieve. In some markets, it might not be feasible to attain a level of regular [&hellip... Read More
Guest

The Importance of Making Your Content Mobile

By: Guest | November 27, 2012 | 
12
Today’s guest post is by Whitney Adams. Over the years, smartphones and tablets have changed how people shop, bank, chat with friends and family, and surf the web. There are about 1.2 billion mobile web users worldwide, which accounts for eight percent of website hits globally. In the United States, mobile web users make up about 25 percent of Internet users. These numbers are very significant, [&hellip... Read More
Guest

Movies and Marketing: Three Lessons from John Hughes

By: Guest | November 12, 2012 | 
6
Today’s guest post is by Tracy Paden. A recent mobile ad campaign for one of my clients wasn’t performing as well as I’d hoped. Despite the ample number of impressions, click-through rates were down. I turned to our advertising partner for some insight, and I was less than pleased to hear back, “Well. . . your app just isn’t that interesting.” What? Are you saying the [&hellip... Read More
Guest

Get ‘Em While They’re Young: Four Ways to Hook College Students

By: Guest | October 30, 2012 | 
5
Today’s guest post is by Leah Bell. Planning your marketing strategy for 2013? In most cases, it is more costly to acquire new customers than to keep the business you already have. This can be especially true if your customer-base is made up of college students due to their high lifetime value. If your customers are multi-generational, I challenge you to make your youngest consumers your [&hellip... Read More
Guest

The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore

By: Guest | October 11, 2012 | 
48
Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well. The name of [&hellip... Read More
Guest

The Giant Robot Guide to Combining Marketing Tactics

By: Guest | October 9, 2012 | 
33
Today’s guest post is by Andy Crestodina When I was a kid, I watched Voltron, Defender of the Universe. Unlike other giant robots, Voltron was actually five robotic lions that could combine into one huge robot. I loved it. Those robot lions were tough, but there’s no way they could have defended the universe by themselves. Your marketing is no different. It’s marketing combination that gets [&hellip... Read More
Arment Dietrich

Tips for Creating a Profitable Trade Show Experience

By: Arment Dietrich | October 3, 2012 | 
30
Today’s guest post is by Allen Mireles Have tradeshows become obsolete? Our digital world makes so many things possible today. Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information. We now reach across geographic and cultural boundaries easily and inexpensively–in real time. Makes old-school marketing tactics such as events and trade shows seem…almost outdated. We don’t need to [&hellip... Read More