Today’s guest post is written by Leon Noone. Some years ago, when the headmistress of one of Australia’s most exclusive private schools for girls retired, she suggested that 85 percent of the teachers she’d managed over her career should have chosen another profession. Her interviewer exclaimed. “But that would leave only 15 percent of the teachers.” She replied, “But imagine how good they’d be!” The Headmistress ... Read More

I think you know we are pretty passionate about blogging. We blog because we get to meet people like you, develop close friendships, have fun, debate, and learn from each other. But that is not the primary reason. We are blogging to grow our business... Read More

Guest post written by Molli Megasko. When I was in middle school, a couple girlfriends and I started collecting the “Got Milk?” ads out of the Seventeen magazines.  They were the best ad campaigns we had seen. We collected these ads; pictures of celebrities such as Jonathan Taylor Thomas and the cast of Friends all with white foam on their upper lip, and we decorated our rooms with ... Read More

Last month marked big news in the Internet world. Google reached one billion unique viewers. One. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore, the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month) Microsoft with 905 million (15 percent ... Read More

This guest post is by Adam Boatsman. I should preface this blog post by telling you I’m an accountant. I know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure. Measurement is an ongoing topic at Spin Sucks; one that Gini Dietrich and the team of guest bloggers discuss at length. Which is great! They ... Read More

eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Because of that, there are three ... Read More

Jennifer Devitt is a co-owner and VP of business development at SYDCON Web Development. What’s the one thing mobile, social media, PR, marketing, advertising, Facebook, Twitter, and QR codes all have in common? Websites. Ultimately, what are Facebook and Twitter? Websites. Where do PR, marketing, and ad campaigns direct customers and prospects? Websites. What tool in your online quiver takes priority? Your website. But Wired Magazine declared the ... Read More

Adam Toporek is the owner of IntenseFence Management Solutions and blogs about small business and franchising. The past decade has seen some great public relations campaigns, particularly in the for-profit realm. Doritos knocked it out of the park when it “crashed” the Super Bowl, Tourism Queensland put its island on the map when it created The Best Job in the World, and Old Spice reignited its ... Read More

Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?” Our answer? So we can beat one another. That’s the reason. We just want to win. So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat. What Is ... Read More

Think about when Twitter became a household name. Do you remember when that was? I do. It was when the plane went down in the Hudson River and a guy named Janis Krums tweeted a photo of the plane in the river, from the ferry (about as close as anyone could get without being on the plane), as they were going to rescue the passengers. That ... Read More