Guest

Five Things Bacon Can Teach Us About Content Marketing

By: Guest | August 27, 2012 | 
26
Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? No. Useful and entertaining? Absolutely. This cultural phenomenon didn’t take shape overnight and there are hidden secrets to [&hellip... Read More
Gini Dietrich

Marketing is Dead?

By: Gini Dietrich | August 23, 2012 | 
86
We live in really interesting times. Technology is coming at us more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in nine months. Last year we had two [&hellip... Read More
Guest

Five Steps to Finding Your Best Kind of Marketing

By: Guest | August 21, 2012 | 
23
Today’s guest post is written by Mana Ionescu. At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. “Best” assumes a comparison, and it’s never occurred to me to compare types of marketing. [&hellip... Read More
Guest

How to Select Keywords for Pay-Per-Click Campaigns

By: Guest | August 20, 2012 | 
21
Today’s guest post is written by Brent Carnduff. Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have [&hellip... Read More
Guest

Ring! Your Best Web Marketing Tool is Calling

By: Guest | August 16, 2012 | 
50
Today’s guest post is written by Andy Crestodina. The best web marketing tool is sitting right in front of you. It’s on your desk. It’s in your pocket. It’s your phone. Great online networking seeks to build even stronger connections. But stay online and you’ll eventually reach the “post of diminishing returns.” Ask yourself: 1. How often do you upgrade past tweets and email to a [&hellip... Read More
Arment Dietrich

The Value of a Raving Fan

By: Arment Dietrich | August 8, 2012 | 
36
Today’s guest post is written by Lisa Gerber. Two weeks ago, I spent the weekend up in British Columbia for a mountain biking trip. If you’ve never been to Southeastern, British Columbia, please add it to your list. I think it is one of the most beautiful places on earth. We had reserved a studio in The Sutton Place Hotel at the base of Revelstoke Mountain Resort. [&hellip... Read More
Guest

Five Priorities for Your Online Advertising

By: Guest | August 7, 2012 | 
13
Today’s guest post is written by Dominick Frasso.  Every company knows they need to devote some of their advertising resources to the web. The question isn’t whether or not you need to be using it, it’s “how?” The fact is, you can spend a lot of money on techniques that produce little to nothing in the way of results. Moreover, what works for one business won’t necessarily [&hellip... Read More
Guest

Three Ways To Drive Revenue With Content

By: Guest | August 2, 2012 | 
6
 Today’s guest post is written by Rusty Speidel.  Businesses today are under a great deal of pressure to create more efficient sales engines, especially online. With all the competition and noise in the space, it isn’t easy to differentiate . Sales reps must make their funnel of prospects perform better with less, while the gaps between product features are constantly shrinking and prices are cut as much [&hellip... Read More
Guest

Defining the True Elements of Brand

By: Guest | July 30, 2012 | 
19
Today’s guest post is written by Brad Breininger. A quick search for “buy logo” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.” Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit in the world of branding? Startups and growing [&hellip... Read More
Arment Dietrich

Declare Your Content Mission

By: Arment Dietrich | July 25, 2012 | 
7
Today’s guest post is written by Lisa Gerber. Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? There are plenty of businesses out there for which finding your mission might seem straightforward. A winery [&hellip... Read More