Comments on: Search Engine Strategies: David Meerman Scott

By: Book Review: 'World Wide Rave' by David Meerman Scott | Spin Sucks

Book Review: 'World Wide Rave' by David Meerman Scott | Spin Sucks — Sun, 12 Sep 2010 22:58:13 +0000

[...] I saw David Meerman Scott, author of “The New Rules of Marketing and PR,” speak at the Search Engine Strategies Conference in March, I was pretty impressed. After learning about his six rules of the rave I was intrigued [...]

By: Molli Megasko

Molli Megasko — Thu, 25 Mar 2010 14:31:37 +0000

Thanks David! And thanks for the book. I’m almost done and I’ll be sure to write about that as well…stay tuned.

By: David Meerman Scott

David Meerman Scott — Thu, 25 Mar 2010 08:18:25 +0000

Great writeup of my keynote. Thanks for taking the time to do it.

Ari – What I tell people is if the bosses don’t follow the ideas, try to convince them that this is where the world is going. If that doesn’t work, you need to find a new job.

David

By: Davina K. Brewer

Davina K. Brewer — Wed, 24 Mar 2010 22:16:23 +0000

ITA that video will continue to grow, but it needs to do so smartly. There are times I’m sent links to vids or SlideShares, and I’d rather just read the info. All depends on if the content really works BETTER as video.

The last two, Share and Lose Control, go hand in hand. You want your info and content to go viral, to be passed from influencers to your customers. You have to let go a little and let that happen. FWIW.

By: Gini Dietrich

Gini Dietrich — Wed, 24 Mar 2010 15:11:26 +0000

Ari – if I can get today’s blog post to publish, it has some great tips for getting buy-in from the C-suite. I’m also a bit disappointed that some of the content I’ve shared on this blog hasn’t helped you sell Web 2.0 to your boss (or bosses). I am a business owner and I work with CEOs all day, every day. There are some who don’t want to give up the perception of control, but when they see the value (and begin to do what Susie says in her comment here), they begin to buy-in at a deeper level.

By: Susie Sharo

Susie Sharo — Wed, 24 Mar 2010 14:57:21 +0000

I think David’s talk is spot-on and the take-aways solid. I know that many companies are afraid of these new strategies; my advice is simple. Adopt them, lay back, think of England, and let karma happen. Give to others and you will receive in kind. It’s no longer about pushing things AT your audience, it’s about ENGAGING your audience and drawing them in.

By: Ari B. Adler

Ari B. Adler — Wed, 24 Mar 2010 13:35:12 +0000

This has some good things to consider — but good luck getting company execs to buy in to most of it. I’m not saying you shouldn’t try, I’m just letting you know that what people say should be done from the outside looking in often aren’t in touch with what the people on the inside are having to deal with on a daily basis.

By: Tweets that mention Search Engine | The Fight Against Destructive Spin -- Topsy.com

Wed, 24 Mar 2010 09:24:17 +0000

[...] This post was mentioned on Twitter by David Meerman Scott, Gini Dietrich, Gini Dietrich, Matt McGowan, Molli Megasko and others. Molli Megasko said: Thanks! RT @ginidietrich Here is @MolliMegasko's take on the opening keynote by @dmscott at #sesny http://su.pr/212L8V [...]

By: uberVU - social comments

uberVU - social comments — Wed, 24 Mar 2010 00:12:54 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by ginidietrich: Here is @MolliMegasko’s take on the opening keynote at #sesny http://su.pr/212L8V…

By: Brigitte

Brigitte — Tue, 23 Mar 2010 20:28:27 +0000

Great post, Molli! Thanks for sharing these takeaways.