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Gini Dietrich

Unleashing Project Jack Bauer

By: Gini Dietrich | April 4, 2011 | 
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It’s finally here, if you can believe it! How long have we been teasing you?

We’re ready to unleash Project Jack Bauer and, as we swallow our waves of panic and try to get some sleep through our excitement, we hope you’re as ready (if not more) for this as we are.

Introducing….Spin Sucks Pro!

What Is Spin Sucks Pro?

If you’ve ever heard me interviewed, the question about how we survived through the recession inevitably comes up. I’m not going to lie and pretend it was some easy task. There were many days (many more than not) that I wanted to curl up in the fetal position and not even get out of bed. But there was this exciting thing going on in our industry. An exciting thing that kept me motivated, all while figuring out we have something to offer, no to give back, to our PR and marketing colleagues.

And that’s what Spin Sucks Pro is: It’s us giving you our knowledge (and that of our friends), while helping you further your professional development.

As we look around, there are lots of organizations that could be considered competition. PRSA and BMA both provide professional development through events, webinars, and monthly lunches. MarketingProfs, Ragan, and MarketingSherpa all provide original and aggregated content for you to learn more about your jobs.

But no one offers curriculum, for lack of a better term, for your career development. No one takes you by the hand and says, “This is what you need to do next in order to get where you want to go.”

Spin Sucks Pro is courses through content. You start where you already have knowledge (level one in some cases and level six in others) and you build your expertise as you go. Many of us go to events and conferences and learn a ton, but then go back to the office completely overwhelmed about where to start first. Then our day-to-day lives take over and that conference was six months ago and we’ve not done anything with what we learned.

Now you have an easy way to learn: At your pace, when it’s convenient for you, and based on what you need to better do your job. If you already have strong knowledge of media relations, but have no clue about social bookmarking, great! We have a path for you. If you’ve already implemented mobile payments, but have no clue what to do in a crisis event, awesome! We have a path for you.

Is Spin Sucks Pro For Me?

We’re not going to pretend we’re all things to all people. If you’re a PR or marketing professional, no matter your level, Spin Sucks Pro is for you. I have a friend who said, “But I already know it all!” OK. If that’s true, then we’re not for you. But our thinking is that technology is changing our industry so quickly that you really don’t know it all. And it’s our job to stay on top of, or in some cases ahead of, the trends, try things out, and report back to you on what works and what doesn’t work. We do the heavy lifting; you implement.

What Are Some of the Features of Spin Sucks Pro?

There are four areas of the site: Traditional, digital, mobile, and trends. While we have some content in all four areas, we’re only launching with digital. You can expect the other three areas to be built every 60-90 days, with a launch of each when they’re ready.

If you subscribe to digital, you will have access to everything digital in the site. If we have a new course or a new webinar or a new eBook (think the Dear CEO book that we just released), it’s all included. You won’t have to pay for anything extra, once you’re a member. You will, however, pay for each area, with discounts and priority placement, based on your previous involvement with Spin Sucks Pro. So you’ll have one price for each of the four areas, one discounted price for all four (but that won’t happen until next year because all of the content won’t be ready until then), and you’ll have an annual discounted price. Think of it as a tiered approach and customized solely to your needs.

You’ll also have discussion boards and forums, ways to generate points for prizes and discounts, book of the month club (Joey Strawn and Christina Pappas, this is for you!), and access to experts on certain topics. If you’ve begun implementing a new program and run into a snag, there will be brainstorm areas within the site that you can get some help. If you don’t know how to sell a new trend or idea into your executive team, there will be experts who can help you think it through. If you need help with strategy, you can get one-on-one help inside the site.

How Do I Get Spin Sucks Pro?

Spin Sucks Pro isn’t available until May 1, BUT you can begin sharing the site with your friends.

If you click here, you’ll see our fancy landing page that Nick Harrison, and his team at Dashal, created for us. You can share this page with your friends by tweeting, Facebooking, emailing, or by using any other online tool.

It’s a contest right now! The more you share, the more discounts you get when the site launches. For every 20 people who sign-up from your referral, you’ll receive $10 off your monthly subscription.

If you’ve asked for more information and are already on our list, this morning you’ll be receiving an email with your own unique URL to share with your networks so no need to sign up again. You can use that unique URL to spread the word so we can track your referrals.

In the next week we’ll be releasing beta invitations which means a free month’s subscription in exchange for your feedback. For those of you who’ve been with us since the beginning, you have priority for a beta invitation. If you haven’t been, don’t worry! You can receive a beta invitation by sharing and referring people, by blogging about the site, or by sheer bribery (though we place priority for those of you who are helping us spread the word).

The floor is now yours. What questions have I not answered? What else do you want to know?!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

72 comments
dinodogan
dinodogan

I think this is wonderful. Good luck Gini....wish you the best. How does one give you a virtual dollar for good luck?

KyleAkerman
KyleAkerman

Congrats Gini, Lisa and the entire Arment Dietrich team! I think this will be a HUGE success.

And I'll pay double if you provide content geared towards recovering engineers :)

3HatsComm
3HatsComm

Just another word of congrats for you Gini, I know you've worked hard for this.

joyfulbathco
joyfulbathco

Congratulations, Gini! Sounds great. Can't wait to see more!

JayBaer
JayBaer

Congrats Gini. Major undertaking. Nicely done!

TroyClaus
TroyClaus

Love this Gini!

A big congratulations to you, I wish you nothing but success for this new venture :)

Time to go and start sharing :)

Troy

Nikki Little
Nikki Little

Congrats Gini and team! Looking forward to how this grows and develops.

Ricardo Bueno
Ricardo Bueno

Congratulations on this Gini! If it's anything like the content here, I'm sure Spin Sucks Pro is going to rock people's socks off!!

WordsDoneWrite
WordsDoneWrite

Project Jack Bauer is finally unveiled!

Congrats to you and your team, Gini! Best of luck with the new venture!

redpage75
redpage75

I am intrigued...it sounds like something I could really use! Signed, tweeted and linked out to LinkedIN!

martinwaxman
martinwaxman

Congratulations Gini & Lisa & team! This is a really smart idea - bringing education into your services mix. I have often felt that part of our new roles in social media is to teach, share and then encourage our clients to participate in their own voices. It enables us to become the counselors we have long aspired to. Looking forward to seeing where this takes you - and the industry.

Marcus_Sheridan
Marcus_Sheridan

Gini, as a business owner who has had to learn about social media, blogging, and marketing the hard way, this project you've started is truly a wonderful thing. Honestly, and I'm not just saying this because I think you're the bomb, but if I was a biz owner experiencing any of the issues you mentioned above, I'd be on this like white on rice, as the leaning curve that can be eliminated with such a service is essential in this ever-evolving information age that we're all trying to make it through. And as you also said above, we often times learn new 'stuff' but when we get back to the office it all gets blurry, intimidating, and ultimately slips through our fingers.

This is going to work Gini. And it's going to be huge. Personally, I'm excited as heck to watch it all unfold.

Well done lady. :)

Marcus

BobReed
BobReed

Very cool! Looking forward to learning more, and more learning.

jennimacdonald
jennimacdonald

You rock Gini! I'm super excited to check it out.

bryanwillmert
bryanwillmert

Exciting stuff Gini!! Super excited for the Arment team!!

Howie Goldfarb
Howie Goldfarb

If you add a section on how to become a Cartoonist that Doesn't Suck with modules by @joey_strawn that would be something of major value.

Other than that looks great. Congrats on the Beta and I look forward to helping you promote. I have been in Business School since Fall of 1985. So my head hurts thinking of the power of JB. I can see people dropping out of Harvard B-School since I am sure this is much less expensive. Plus I read their blog sometimes unlike the folks here..them folks ate crazy batty!

DonovanGroupInc
DonovanGroupInc

Looking at the next few weeks before the launch similar to those days in December leading up to the day that the guy in the red suit pays a visit...looking forward to you sharing this with the world BFF. Congratulations on your success to date - be happy to share as far and wide as I can. Cheers!

EricaAllison
EricaAllison

I agree with @John Falchetto , stop the puking, begin the happy dance! Wine is great, too, just wait a little later in the morning for that...

Congratulations to you and @Lisa Gerber !!!! I for one am so excited about this and will be jumping right in with my special URL to get my contest on! I know that I will definitely be in your target market for this one! Yay!!!!

heatherrast
heatherrast

Gini, I know you'll help make Spin Sucks Pro as enjoyable as it will be educational, delivering counsel and get-off-yer-butt encouragement. Congratulations to you and your team, and thanks for bringing all of us with you on a career dev journey!

ginidietrich
ginidietrich moderator

@JayBaer Thanks Jay! And don't think we don't have you slated for something! After the book tour, of course.

ginidietrich
ginidietrich moderator

@martinwaxman I love many, many things about you, Martin. But the fact that you think this is going to affect the industry, overall, tops my list!

ginidietrich
ginidietrich moderator

@Marcus_Sheridan So does this mean it's not for you!? :) We actually are not targeting small business owners, though they're certainly more than welcome. We've learned a few things in the past three years, but notably that most business owners aren't as savvy as you and me in the marketing space. The whole you can lead the horse to water thing. So we're kind of afraid that a small business owner would subscribe and then be totally confused.

ginidietrich
ginidietrich moderator

@HowieG @joey_strawn Well, I did have Joey helping with book club, but I think you're right on the cartoons. We'll have to change his function.

ginidietrich
ginidietrich moderator

@heatherrast Thank you, Heather! Such a nice note...and you're right! There will definitely be some fun intertwined.

John Falchetto
John Falchetto

No wine? How do you think the guys in the Tour hydrate?

bdorman264
bdorman264

@HowieG @joey_strawn @ginidietrich Did you know there is a twitter site for fire dancers? I took the liberty to forward this to them as I'm guessing you have the others covered up................

Howie Goldfarb
Howie Goldfarb

@joey_strawn @ginidietrich Gini I shared with my Facebook network. But sadly most are DJ's , Trapeeze Performers, Fire Dancers, Stilters, Glass Blowers, Artists, Jewelry makers, and Fashionistas. But trust me they can all use some areas of improvement! 8)

bdorman264
bdorman264

@ginidietrich @John Falchetto @Lisa Gerber Well, if you are rollin' in at 3 am you might as well stay up; and if you've made it this far, no need to stop drinking now............

No, you still do the 5 am workout but have your 6-7........er, uh 1-2 glasses of wine before and with dinner. Especially since you must go to bed at 7:30 pm to get up at 4:30 am...........:)

bdorman264
bdorman264

@Lisa Gerber @ginidietrich @John Falchetto No, no, no, you have it all wrong; if you are taking the time to do all that exercise that's when you get to drink more..........not less! Plus, ask any doctor; red is wine is good for you, alone or not............:)

My motto is 'I eat, therefore I run'..............

Trackbacks

  1. […] get a better idea of what Spin Sucks Pro is and what to expect, make sure to read this article as it will explain how you can further your professional development regardless of the level […]

  2. […] of late, the super-secret project entitled Jack Bauer has moved from from an idea into what is now a live and functional Spin Sucks Pro. While Spin Sucks […]

  3. […] GINI DIETRICH: I’m Gini Dietrich. I own Arment Dietrich in Chicago, and I’m also the author of Spin Sucks and Spin Sucks Pro. […]