Comments on: The KONY Video: What Worked and What Didn’t Work

By: livefull

livefull — Sat, 20 Apr 2013 10:19:48 +0000

what a review. The lovely insight story. thanks

By: Seven Tips for Preparing for a Broadcast Interview - Allen Mireles Marketing

Seven Tips for Preparing for a Broadcast Interview - Allen Mireles Marketing — Fri, 04 May 2012 16:08:44 +0000

[...] month I was interviewed on a CBS affiliate’s public affairs program about the viral success of the Kony 2012 video. According to the Wall Street Journal, The Kony 2012 video has set the mark as the fastest [...]

By: StephanieJaie

StephanieJaie — Fri, 20 Apr 2012 20:46:28 +0000

@MolliMegasko I loved the KONY Video – while some parts were definitely a bit questionable or cheesy, I think it got the point across

By: Comment Log « Krystal- PR Class

Comment Log « Krystal- PR Class — Tue, 17 Apr 2012 05:36:17 +0000

[...] http://spinsucks.com/marketing/the-kony-video-what-worked-and-what-didnt-work/ Blog: Spin Sucks, post: “The KONY Video: What Worked and What Didn’t Work” “It seemed as though Invisible Children put all of this effort into the video and then just kind of let it fall flat on its face. Then they made a sequel video touting “awareness” as their main goal and down playing the lack of real action. Internet activism at its finest. Great analysis of the campaign!” Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]

By: Seven Tips for Preparing for a Broadcast Interview by @allenmireles | Spin Sucks

Tue, 10 Apr 2012 17:00:58 +0000

By: kasser

kasser — Thu, 29 Mar 2012 04:13:07 +0000

Nice and great post.

Thanks & regards.

By: ifdyperez

ifdyperez — Mon, 26 Mar 2012 15:16:35 +0000

The best breakdown of the KONY campaign I’ve seen online. Thanks for sharing your insight, @MolliMegasko!

By: CommDigest » The KONY Video: What Worked and What Didn’t Work

CommDigest » The KONY Video: What Worked and What Didn’t Work — Mon, 26 Mar 2012 13:48:22 +0000

[...] Where’s the money? According to the group, “only 32 percent of the $8.6 million it raised last year [went] toward direct services.” When asking for donations or having an e-commerce for a cause, it’s important to either direct the funds to another channel or be up-front about where the money is going. Read full article via spinsucks.com [...]

By: Kony 2006 Video Proves That Invisible Children Thinks Young People Are ADD Idiots | Relating, Personally

Sun, 25 Mar 2012 23:31:41 +0000

[...] Respond To The Kony 2012 Campaign.” PR-focused blogs began weighing in with posts like “The Kony Video: What Worked and What Didn’t Work” (SpinSucks) and “When Popularity Turns Bad: 5 Things to Remember When Dealing With [...]

By: jgerstner

jgerstner — Sat, 24 Mar 2012 00:50:20 +0000

@MolliMegasko Interesting that no one seems to focus on the reason this video went viral; i.e. it’s a visually and emotionally moving film. Would a grainy, jerky, amateurish video have gone viral? Doubt it.