Comments on: Three Ways to Avoid the 5K Fundraising Event http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/ Professional Development for PR and Marketing Pros Thu, 23 May 2013 19:48:22 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Lindao http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79342 Lindao Sat, 15 Oct 2011 15:19:21 +0000 http://www.spinsucks.com/?p=8534#comment-79342 @rcoffee I love the idea of raising money and getting people fit in the process. What I am suggesting for a successful fundraising event is to think outside of the box. Ask yourself or your organization rather, why a 5K? If the answer is general, and can be regurgitated by any other nonprofit organization then you are doing your fundraising efforts a disservice. Nonprofits have a passionate vision and powerful mission statements. When thinking of including donors, contributors and volunteers into fundraising efforts, draw them into each event that the organization is passionate about and the type your target audiences would care to get involved in.

]]> By: Lindao http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79317 Lindao Sat, 15 Oct 2011 02:31:24 +0000 http://www.spinsucks.com/?p=8534#comment-79317 @T60Productions I love that! Have you been pitched this idea to them?

]]> By: Lindao http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79316 Lindao Sat, 15 Oct 2011 02:27:16 +0000 http://www.spinsucks.com/?p=8534#comment-79316 @Lisa Gerber Thank you for the opportunity!! I loved writing this! A little provocative. Wait to you see how I take on education and the immediate need for re-branding. :-)

]]> By: Lindao http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79315 Lindao Sat, 15 Oct 2011 02:24:55 +0000 http://www.spinsucks.com/?p=8534#comment-79315 Exactly Adam – There needs to be a clear vision as to why an organization puts a fundraiser together such as a 5K and it cannot be because “that’s what every other nonprofit is doing.” There is no incentive for you to be engaged. The mission of every nonprofit holds enough creativity to find individuality in fundraising events.

]]> By: adamtoporek http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79116 adamtoporek Fri, 14 Oct 2011 13:28:25 +0000 http://www.spinsucks.com/?p=8534#comment-79116 Linda, the title of this one really caught my eye. Coming from brick and mortar retail, we get so many solicitations to sponsor 5Ks that none of them stand out. I think at one point, I actually had 12 different flyers on my desk.

You are right, some 5Ks are a long term tradition, and that makes it hard to change. But if the event is no longer producing results, then I think getting creative with different ideas, as you suggest, is wise.

]]> By: Lisa Gerber http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79096 Lisa Gerber Fri, 14 Oct 2011 03:14:28 +0000 http://www.spinsucks.com/?p=8534#comment-79096 @rcoffee we are a fat nation, no doubt. Depends on the audience you’re trying to reach. I don’t know for a fact what other evens they do other then Zumba and the walks, but I imagine they diversify the events to broaden the reach.

]]> By: Lisa Gerber http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79097 Lisa Gerber Fri, 14 Oct 2011 03:14:28 +0000 http://www.spinsucks.com/?p=8534#comment-79097 @rcoffee we are a fat nation, no doubt. Depends on the audience you’re trying to reach. I don’t know for a fact what other evens they do other then Zumba and the walks, but I imagine they diversify the events to broaden the reach.

]]> By: Lisa Gerber http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79098 Lisa Gerber Fri, 14 Oct 2011 03:14:28 +0000 http://www.spinsucks.com/?p=8534#comment-79098 @rcoffee we are a fat nation, no doubt. Depends on the audience you’re trying to reach. I don’t know for a fact what other evens they do other then Zumba and the walks, but I imagine they diversify the events to broaden the reach.

]]> By: Lisa Gerber http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79095 Lisa Gerber Fri, 14 Oct 2011 03:12:02 +0000 http://www.spinsucks.com/?p=8534#comment-79095 I have some close friends doing Race Across America and raising money for autism. Fundraising is definitely a special talent, that’s for sure! Especially when we are asked for money every single day. The more social you can make it the better.

Thanks , Linda, for guest posting for us!

]]> By: T60Productions http://spinsucks.com/marketing/three-ways-to-avoid-the-5k-fundraising-event/#comment-79066 T60Productions Thu, 13 Oct 2011 20:20:14 +0000 http://www.spinsucks.com/?p=8534#comment-79066 Good stuff Linda… breaking from the norm is something we should all be encouraged to do from time to time.

Here’s something a little different… we get asked to produce a lot of videos that are then shown at fundraising events. I think it’s a great idea, but it’s not the only type of event video organizations can produce.

I love the idea of producing a video during the event itself. Doing that allows you to share it later with everyone who attended, people who couldn’t make it, and anyone else for that matter. Example: http://youtu.be/BQ96DonpDiY

Sending the video out in an email campaign and posting it via social media keeps the event going even after it’s over. It can also be used the following year to help sell tickets to the next event.

–Tony Gnau

]]>