Lindsay Bell

Visual Content and the End of Summer

By: Lindsay Bell | September 2, 2014 | 

Visual Content and The End of SummerBy Lindsay Bell

For many of you in the good ol’ US of A, summer has probably felt over for a few weeks now.

Many of you have sent your children packing—literally —back to school already.

And yes, I’ve seen a few “joy to the world” posts fly by my Facebook!

But here, in Ontario, and most of the rest of Canada, today marks the first day back to school for my son, and most of his peers.

Mind you, don’t weep for him.

He’s in grade 10 and will be “at school” for a grand total of about an hour and a half today.

The last official long weekend of the summer is behind us.

And all you astute business people are already at your desks, excited for what this last quarter of 2014 will bring, right?


Visual Content

Well, you’re in the right place, because we’re set to launch another month stuffed with greatness.

Our theme this month is visual content…visual marketing…whatever you want to call it suits me just fine.

We’re going to explore the many facets of visual marketing—the science behind why consumers are such visual creatures, and the good, the bad, and the ugly of using graphics and/or infographics in your strategies.

We’ll look at why video is so hot and getting hotter, and what to consider when crafting visual content of any form.

Need tools?

There will be case studies and articles on which tools you can use to create compelling content, which ones you probably shouldn’t, as well as pretty much anything else you can think of—from A to Z (or “zed,” as we say in Canada).

As usual, we start the month with another of our Spin Sucks Pro webinars—though we’ve delayed it by one week to allow you all to recover from the long weekend, and shake off summer.

Visuals that Stick

On Thursday, September 11th, Joe Cardillo will bring you Visuals that Stick.

He’ll walk you through the specific kinds of imagery audiences respond to and remember most, including the psychology of color, illustrations, human recognizable objects, and embedded stories.

You’ll come away with relevant examples, and a handy-dandy checklist you can use to see if the visual content you are feeding into your marketing/branding efforts will truly stick with your audiences.

Throughout the rest of the month, we’ll explore even more.

Following are just a few posts that are coming up in the next few weeks:

  • Visual Content Design Trends: Full Width Video
  • How to Avoid a Canva Fail
  • How to Be a Digital Movie Star
  • How to Use Visual Social Media for Your Brand
  • Boost Your Image with Visual Storytelling

Author Q&A

Wednesday, September 17th at noon EST brings yet another author Q&A, with marketer and beer lover (sold!) Tim Frick here to answer all of your questions, live, on the blog.

He’ll be discussing his latest book, Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing, and if you want to know anything about implementing an effective content strategy and how to stay ahead in the rapidly changing industry of web design, this is one Q&A you don’t want to miss!

The bottom line is this: While we’re all really, really sad to see summer has flown by so quickly, it’s kind of hard not to be excited by all the goodness yet to come, both in September as well as the coming months.

And also…there are only 16 Fridays left until Christmas!!

About Lindsay Bell

Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

  • Oh ALL the excitement! It’s a visual content extravaganza! Here I took a picture to show you all VISUALLY how excited I am!

  • LauraPetrolino You are the world’s biggest kook. 😉

  • Yes!!! Anticipating a “tree”mendous month!!

  • If you can’t beat ’em……!

  • Me and my bruh bruh will be here.

  • My kids may say hi now and again too. 🙂

  • And, in all seriousness, looking forward to this month’s content. I’ve taken a very deliberate approach in recent months to visual content creation and presentation, so looking forward to seeing how I can enhance that. 🙂

  • biggreenpen Woohoo! Tree-rrefic!

  • belllindsay Hehe! Like Laura, like to be like Laura…wanna be, wanna be, wanna be like Laura 😉

  • Danny Brown And here class we have visual marketing 101: Adorableness wins. Always.

  • Am I even allowed to comment on this post if I don’t include a photo??

  • Eleanor Pierce Nope.

  • LauraPetrolino Danny Brown True. Story.

  • LauraPetrolino FINE. 
    I want to know what joecardillo has to say about THIS approach to color.

  • Eleanor Pierce LauraPetrolino joecardillo Who’s that in the photo?

  • JoeCardillo Eleanor Pierce LauraPetrolino joecardillo HA! #TheForgottenOne #ChoppedLiver

  • Eleanor Pierce JoeCardillo LauraPetrolino joecardillo Bahahahaha!!!

  • LauraPetrolino Eleanor Pierce JoeCardillo joecardillo I will be redeeming myself during the webinar

  • What a great topic this month…I had a blast putting together the webinar prez, + I’m personally looking forward to the Q&A with Tim, that dude is so smart.

  • LauraPetrolino Eleanor Pierce JoeCardillo joecardillo Is it cool if I just use my #nerdselfie?

  • biggreenpen Best. Afro. Ever.

  • I’m very excited about this month’s theme and the crazies will be coming out in droves.

  • Danny Brown Who can compete with these two? 🙂

  • EdenSpodek Amazing. And that spinsucks icon belt, wow.

  • JoeCardillo EdenSpodek Eden, it’s good to see you are continuing in the role of Chief SpinSucks Meme Maker. We couldn’t ever replace you!

  • JoeCardillo EdenSpodek OMG!!! hahahaha! That’s awesome!!

  • JoeCardillo LauraPetrolino Eleanor Pierce joecardillo Ellie, that’s so Warhol – also, hides all wrinkles! 😉

  • JoeCardillo LauraPetrolino Eleanor Pierce joecardillo Sweet baby jane.

  • Danny Brown Then you must contribute!!! 😀

  • EdenSpodek Danny Brown LauraPetrolino  Never share the screen with kids or animals. 😉

  • LauraPetrolino Oh brother.

  • Danny Brown biggreenpen I thought it was a crown of thorns!! 😉

  • EdenSpodek That is cool!

  • Somebody needs to ask Eleanor Pierce about my views on “the selfie.” However, while we’re on the topic, Kaylee discovered the iPhone recently and here’s her selfie from this weekend.

  • EdenSpodek o. m. g.

  • belllindsay JoeCardillo LauraPetrolino Eleanor Pierce joecardillo Hides all manner of skin-related sins 🙂

  • Arment Dietrich, Inc.

    Seriously, people. This just happened.

  • ClayMorgan Eleanor Pierce I do believe I’ll be writing about selfies very, very soon …

  • Eleanor Pierce ClayMorgan Ellie I actually just turned in a  post about Selfies…so talk to me first (before we bombard Clay with selfies excess)

  • Eleanor Pierce ClayMorgan Obviously there is enough selfie awesome to fill more than one post however…

  • LauraPetrolino Eleanor Pierce ClayMorgan But can there be too much when we’re talking selfies???

  • Eleanor Pierce LauraPetrolino ClayMorgan There really can be too much when talking selfies.

  • belllindsay I think I’ve done my quota for 2014. And ginidietrich still owes me $47. $49, if you make it American dollars.

  • LauraPetrolino JoeCardillo belllindsay ClayMorgan Eleanor Pierce You guys knew it was just a matter of time.

  • ClayMorgan Eleanor Pierce LauraPetrolino noooooooooo!

  • belllindsay Danny Brown LauraPetrolino So true and now you know why I don’t post my kids’ pics on Facebook. Ha!

  • ThePaulSutton

    ginidietrich did you have any more thoughts about a regular fight…err, I mean debate?

  • Danny Brown


  • Ellie Pierce

    Are you doing your Gini impression??

  • Danny Brown

    *pouts while hugging life-size RDJ cutout*

  • howiegoldfarb

    Googles! RT ginidietrich: It’s visual content on SpinSucks this month. bellindsay tells you more

  • Danny Brown belllindsay ginidietrich Ooooooh, Danny Brown has *quotas* now…!!!

  • EdenSpodek So cool Eden. Welcome back 🙂

  • Gini Dietrich


  • Looking forward to all the great content, Lindsay. Visual is an area I’ve been wanting to learn more about. 

    Quick question, when did Spin Sucks start doing a monthly focus? I’ve been doing a monthly focus on my blog for awhile, but I haven’t seen it that much anywhere else. Glad to see it happening here, too.

  • ginidietrich

    ThePaulSutton I was JUST thinking about that because I am using our Pinterest debate in a speech next week.

  • ginidietrich

    ThePaulSutton I was JUST thinking about that because I am using our Pinterest debate in a speech next week.

  • ThePaulSutton

    ginidietrich The one that I won, you mean? 🙂

  • The 30 sec sot still rules fand is the most powerful medium still today. And thus the most valuable. Teach us how to make eic 30 sec spots belllindsay ! We are READY!

  • belllindsay

    biggreenpen Thanks Paula!! 🙂 SpinSucks

  • belllindsay

    martinwaxman <3 SpinSucks

  • belllindsay

    thetwinkieaward Thanks for the share!

  • belllindsay

    EdenSpodek Cheers, Eden!! 🙂 SpinSucks

  • belllindsay

    jennimacdonald Hi Jennifer!! Thanks for the share!

  • belllindsay

    howiegoldfarb Cheers, Howie! SpinSucks

  • MonicaMillerRodgers I think we started in March? It hasn’t been a year yet. I know that.

  • ginidietrich

    ThePaulSutton Yes, the one I won!

  • ClayMorgan OMG! HAHAHAHAH! I love her!

  • EdenSpodek Sigh.

  • JoeCardillo And he’ll just be coming off The Climate Ride!

  • JoeCardillo OMG

  • belllindsay

    JonMikelBailey You’re such a good sharer, JM!! 🙂 SpinSucks

  • JonMikelBailey

    belllindsay SpinSucks Not always I’m making up for that now so that I can finally get my preschool degree. I’m so ashamed! #nightschool

  • belllindsay

    JonMikelBailey SpinSucks HAHAHAHA!!!

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