Comments on: Where is Everybody? Why Webinar Attendance Doesn’t Matter

By: TopherJRyan

TopherJRyan — Fri, 08 Jun 2012 19:26:43 +0000

@mylefttom Eggcellent points. I like to think of the webinar as a “digital” equivalent to the media pass. Webinar hosts frequently offer deals or giveaways (pending participation) to promote quality and engagement. Yesterday I went to radian6 ‘s webinar: From Boring to Story – How to Make Your Content Rule with MarketingProfs . It was great–right in my wheelhouse.

By: ShakirahDawud

ShakirahDawud — Fri, 08 Jun 2012 16:51:51 +0000

I usually register just so I can view or listen to a recording later. It’s that “listen to recording” link that should watched closely.

By: mylefttom

mylefttom — Fri, 08 Jun 2012 11:30:49 +0000

@TopherJRyan Thank you for that! I also get frustrated at webinar breakdowns, both on the inside and out, but a webinar that works perfectly yet is impressively boring can also make me want my hour back.

I’ve written about the importance of doing live webinars, despite the potential for technology problems, because I think the live aspect, where attendees are given up-to-the-minute information, feel like part of an event, and are given the opportunity to converse directly with the subject matter experts, is critical. In that same piece, I point out that webinar attendees are the most important people to talk to about the success of webinar programs, and they should not be treated like just another database segment, nor as sales prospects, but as consulting partners. This, as you state, should be pursued more personally than it tends to be.

Not to appear self-serving, but I’m also an advocate of pre-produced webinars that avoid the breakdowns, followed by a live discussion conference, maybe using video, and hosted on open platforms like Google+ hangouts.

By: BringIt

BringIt — Fri, 08 Jun 2012 00:06:51 +0000

Watch this

By: BringIt

BringIt — Fri, 08 Jun 2012 00:06:18 +0000

Good Stuff

By: TopherJRyan

TopherJRyan — Thu, 07 Jun 2012 23:22:00 +0000

myleftone Bravo! I wish to send you digital roses, but I’ll a Twitter follow will have to do. As an aspiring talent interested in content life cycles, social media, and marketing and business I rarely pass-up a webinar hosted by an organization I’m loyal to (which you address, in closing through qualitative analysis). I believe I’m the exception, not the rule here.

One reason I tend to not show up for a webinar is if they have consistent difficulties with broadcasting their message. Sound checks, video streaming, etc.

I very much enjoyed your closing questions. They are very incisive. I am interested to hear, from you, the strategies behind the Qs to engage your … Webinarians? I’ve received automated messages (repeatedly) that seek this information, but I’m not interested because I don’t see effort or direction on their behalf.

spinsucks , will you invite Mr. Bishop back for an encore?