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Arment Dietrich

Why We Give Our Content Away for Free

By: Arment Dietrich | October 20, 2010 | 
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Here at Spin Sucks, we make a habit of giving our content away for free. We pride ourselves in offering some of the best and most frequent posts on entrepreneurship, marketing, PR, and social media at no cost to our readers.

Yes, we’re really nice people. And, yes, we enjoy sharing with our friends. But I don’t think it will come as a shock to anyone that we’re not doing all of this for our health. We’re true believers in content marketing, and Spin Sucks is our best attempt at leveraging great content to build our business as a digital marketing agency.

So it’s only natural that when we were approached by Social Media Informer about making our content available on their social media content aggregation website, it was a no-brainer. Be included as part of “the best content about social media for business”? Share editorial space with the likes of Simon Mainwaring, Dave Fleet, and Erik Qualman? Why would we say no to an opportunity like that?

Why would we say no to getting content that we’re proud of in front of more people? Well, there are many people, businesses, and organizations that still don’t understand the good business sense in sharing.

Yes, you obviously want to be protective of your intellectual property. And, yes, the idea of pushing visitors toward a website that’s not yours can be somewhat counterintuitive. But sharing is a win-win for both participating parties.

I’m sure many of you have never heard of Social Media Informer, and you might now be compelled to check out the content available there. I’m also sure that many readers of Social Media Informer have (gasp!) never heard of Spin Sucks, and now they’ll have a chance to see what they’ve been missing.

My wife often repeats the old cliché “you get more bees with honey.” While that phrase is usually applied to a person’s demeanor, I think it can also be applied here. In business, there are scenarios in which hoarding could possibly benefit you in the short term, but it is not a sustainable strategy. You will always get further by sharing rather than hoarding.

So we’re always happy to share our content with you and also with the folks over at Social Media Informer. It’s good for us, it’s good for them, and we hope you’ve found that it’s also good for you.

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