Arment Dietrich

Why We Give Our Content Away for Free

By: Arment Dietrich | October 20, 2010 | 

Here at Spin Sucks, we make a habit of giving our content away for free. We pride ourselves in offering some of the best and most frequent posts on entrepreneurship, marketing, PR, and social media at no cost to our readers.

Yes, we’re really nice people. And, yes, we enjoy sharing with our friends. But I don’t think it will come as a shock to anyone that we’re not doing all of this for our health. We’re true believers in content marketing, and Spin Sucks is our best attempt at leveraging great content to build our business as a digital marketing agency.

So it’s only natural that when we were approached by Social Media Informer about making our content available on their social media content aggregation website, it was a no-brainer. Be included as part of “the best content about social media for business”? Share editorial space with the likes of Simon Mainwaring, Dave Fleet, and Erik Qualman? Why would we say no to an opportunity like that?

Why would we say no to getting content that we’re proud of in front of more people? Well, there are many people, businesses, and organizations that still don’t understand the good business sense in sharing.

Yes, you obviously want to be protective of your intellectual property. And, yes, the idea of pushing visitors toward a website that’s not yours can be somewhat counterintuitive. But sharing is a win-win for both participating parties.

I’m sure many of you have never heard of Social Media Informer, and you might now be compelled to check out the content available there. I’m also sure that many readers of Social Media Informer have (gasp!) never heard of Spin Sucks, and now they’ll have a chance to see what they’ve been missing.

My wife often repeats the old cliché “you get more bees with honey.” While that phrase is usually applied to a person’s demeanor, I think it can also be applied here. In business, there are scenarios in which hoarding could possibly benefit you in the short term, but it is not a sustainable strategy. You will always get further by sharing rather than hoarding.

So we’re always happy to share our content with you and also with the folks over at Social Media Informer. It’s good for us, it’s good for them, and we hope you’ve found that it’s also good for you.

  • joey_strawn

    That’s awesome! Seems like Spin Sucks content will be coming to me now through Google Reader, Twitter AND my Social Media Informer email updates. You guys rule. I hope one day I’ll join those ranks and be there beside you.

    Keep up the amazing work.

    • DanielHIndin

      @joey_strawn A triple dose? Are you sure you can handle that much Spin Sucks? Haha! Thanks, Joey!

    • joey_strawn

      @DanielHIndin Haha, I don’t know. I may have to detox after the first few weeks, but I’ll let you know how it goes.

    • GiniDietrich

      @joey_strawn And with the addition to Livefyre to your own blog, you’ll join the ranks by tomorrow!

    • joey_strawn

      @ginidietrich That’s the hope. They are still working to figure what was happening, so as soon as I hear back and get it booted up, I’ll be a happy camper.

    • @joey_strawn @ginidietrich Sweet Jesus, now I have to deal with Spin Sucks on SMI as well as you two on Livefyre? I must have been really bad in a previous life. And I didn’t even mention Joey over at For Bloggers by Bloggers… 😉

      Congrats, guys, nice to see quality recognized. And I’m still smiling from Joey’s amazing “Crush It” un-review earlier. 🙂

    • joey_strawn

      @DannyBrown @ginidietrich Awww Danny, you’re too good to me. As soon as the Livefyre crew figure out why the installation is stalling on my site, you two will have some competition. 🙂

    • GiniDietrich

      @joey_strawn Uh…. I don’t think @DannyBrown was complimenting you. He’s a mean, mean man. But tune in on Nov. 3 when I take him down on the radio!

  • tonykarrer

    Glad you are part of Social Media Informer. I’ve been really loving the weekly Best Of posts.

    First time seeing/using LiveFyre.

    • DanielHIndin

      @tonykarrer Thanks for stopping by, Tony. The “best of” posts are great, aren’t they?

      What do you think of LiveFyre now that you’ve seen it in action?

    • GiniDietrich

      @tonykarrer Hey thanks, Tony! The Best Of posts are among my favorite to write so I appreciate the feedback.

  • @joey_strawn Don’t you listen to that @ginidietrich, mate – she’s just jealous that I have more @Livefyre points 😉

  • @DannyBrown @ginidietrich Well, in all fairness, so am I.

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