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Your Corporate Website: Four Deadly Mistakes

By: Guest | March 26, 2013 | 
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Your Corporate Website: Four Deadly MistakesToday’s guest post is by Laura Click.

When developing marketing plans for clients, an overhaul of their corporate website often tops the list of recommended tactics.

Why?

Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business.

And no, I’m not just talking about aesthetics. There are plenty of sites that look good, yet fail to hit the mark.

Why are they so bad?

I see four deadly mistakes in many corporate websites.

Your Corporate Website Needs Help

1. Bad navigation.

If visitors can’t quickly find information they need, they’ll move on to a site that can deliver.

For instance, image-based navigation looks really cool, but if I have to hunt around to determine which image takes me to the next page, I’ll move on in a heartbeat.

That’s why your navigation menu should be clearly labeled. In other words, call your “About” page just that instead of “The Inside Scoop.”

You can still be creative with navigation, just don’t make it too hard on your visitors. Include a search bar and other navigational cues to make it easy. Traditional navigation works for a reason; people know where to look.

2. Poorly written copy. 

Businesses pay a lot of attention to how their corporate website looks. But sadly, the copy gets left to the back burner.

I’ve seen all sorts of problems in this area:

Your website needs to tell your story. It’s your one chance to show how you can solve your customer’s problems and answer their most pressing questions. It’s your opportunity to show why they should pick YOU.

If you don’t have the talent on staff to get this right, hire someone to help. After all, well-written copy is just as important as the design. Don’t skimp on this.

3. Zero personality.

A website is the digital storefront for a brand. Please, for the love of all that is good and holy, inject some personality into your website and give me a reason to take a look.

Don’t try to mimic everyone else. You need to show your special sauce and what makes you different.

That means you should use images of your company and your team instead of stock photography or cartoons. I want to see your smiling faces and the people behind the business.

Or, integrate video into your website content by interviewing members of your team, offering how-to guides answer questions as Gini Dietrich does with Facebook Question of the Week.

Dare to be different and give people a reason to connect with you and your brand. It will pay off.

4. No calls-to-action.

What do you want people to do when they visit your site?

If you sell products, you want them to buy. It you are a service-based business, you want them to contact you or sign up to receive your premium content, such as an ebook, white paper, or other lead-nurturing content.

But most websites do a poor job of leading you down that path.

Each page of your site should have a call-to-action. Make it easy for the visitor to know exactly what you want them to do on that page.

This requires both strong call-to-action copy and design that draws attention to the button or design element.

You’re in business after all, so make sure the corporate website is helping you drive the results you’re after.

This list doesn’t even come close to scratching the surface of problems with company websites, so I’ll turn it over to you. What are the biggest problems you see with websites?

Laura Click is founder and CEO of Blue Kite Marketing, a Nashville-based marketing firm that builds and implements marketing strategies for small-to-medium B2B and service-based businesses. You can connect with Laura on Twitter or by  checking out her blog.

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134 Comments on "Your Corporate Website: Four Deadly Mistakes"

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Suze Carragher
Suze Carragher
3 years 1 month ago

They’re designed by someone stuck in the 1990s.

yvettepistorio
3 years 1 month ago

Great post Laura and I couldn’t agree more with your sins. Whenever I see a bad company website, they lose credibility with me.
 
Oh, and I read a statistic from Web.com small Business Mobile report that only 60 percent of the small businesses surveyed even had a website! (http://ir.web.com/releasedetail.cfm?ReleaseID=670104). That’s crazy and sad to me. In this digital age, a website is a MUST!

aimeelwest
3 years 1 month ago

@yvettepistorio some are not even on the internet! I do marketing for a co-op grocery store and we have many local products that literally have no electronic imprint at all.

lauraclick
3 years 1 month ago

@aimeelwest  @yvettepistorio There are probably some businesses where it’s not nearly as imperative to have a web presence. In a small town, for instance, may be less important. When I think of my hometown (less than 300 people), I’m sure there are plenty of businesses there without a web presence. And, I understand why.

aimeelwest
3 years 1 month ago

@lauraclick that makes sense for a very small town @yvettepistorio we are by no means a small town we have roughly 130,000+ people in our area with some of these local business coming from even larger areas.

sydcon_mktg
3 years 1 month ago

@aimeelwest  @yvettepistorio We are a team of custom developers.  It always amazes me what businesses will be willing to spend money on but will not invest in a website.  The county that we live in and have our office in is light years behind technology wise. Most firms still invest in yellowbook advertising or mailers and their only web presence is a small listing on the local Chamber of Commerce.

lauraclick
3 years 1 month ago

@sydcon_mktg  @aimeelwest  @yvettepistorio I think companies who do this (yellowbook, etc.) typically fall into one of two camps ” we’ve always done it,” or  “everyone else is doing it”. It’s hard to give up a tactic you’ve used for years and try something different.

aimeelwest
3 years 1 month ago

We tend to be a few years behind in technology use here as well.
@sydcon_mktg  @yvettepistorio

jasonkonopinski
3 years 1 month ago

@sydcon_mktg  @aimeelwest  @yvettepistorio Your site copy looks pretty amazing. Who did that? 😉

sydcon_mktg
3 years 1 month ago

@jasonkonopinski  @aimeelwest  @yvettepistorio Gee, I wonder who did our copy?

jasonkonopinski
3 years 1 month ago

@sydcon_mktg  Some Polish schlub. @aimeelwest  @yvettepistorio

lauraclick
3 years 1 month ago

@yvettepistorio Holy smokes?! Only 60 percent of small businesses have a website? That is surprising…especially considering how much easier (and even less expensive) this is to do now than 5-10 years ago. I definitely agree – having a website is a must for most businesses. And, having a Facebook page doesn’t count!

aimeelwest
3 years 1 month ago

@lauraclick I agree just having facebook does not count
@yvettepistorio

jasonkonopinski
3 years 1 month ago

@aimeelwest  @lauraclick  @yvettepistorio Rented real estate.

yvettepistorio
3 years 1 month ago

@lauraclick I know, I was surprised by that stat. Exactly, a FB page isn’t enough. It’s not a website.

KenMueller
3 years 1 month ago

I’d like to add to this: outdated copy. Working with one client now whose “about us” page had people listed who hadn’t worked there in over a year. Why? Because they had no control over the content of the site other than calling the guy who built their web site, paying him $100 or more an hour to make changes, and then hope he did that in a timely fashion. I see it all the time.

lauraclick
3 years 1 month ago

@KenMueller Ugh. So sad to see that. This is why having a content management system is a must. That’s so easy to do now, it’s hard to understand why many companies still don’t have their site set up with that functionality.

jdrobertson
3 years 1 month ago

Websites that are not upgraded on a timely basis.
All websites should have a “last updated”  notice perpetually posted on their home page where viewers can see them!

aimeelwest
3 years 1 month ago

@jdrobertson That is an interesting idea. We have pages that are changed all the time and then others that nothing changes very often.

lauraclick
3 years 1 month ago
@jdrobertson Totally agree that websites need to be updated regularly. Having your site build on a CMS makes it easy for companies to make their own updates, which is super important.   I’m not sure I agree about the “last updated” notice. I think that was a common practice in the earlier years of the web, but I’m not sure that’s necessary now. I think the assumption is that the content should be living and breathing….being updated all of the time. If you do that, you shouldn’t need that notice. And, if you don’t update it all of the time, having… Read more »
jdrobertson
3 years 1 month ago

@lauraclick

aimeelwest
3 years 1 month ago

Great post!  We just redid http://elfco.coop/wp website and I’m pleased by most of it. I think it is 200% better than the single page, old copy, outdated site that we had before.

lauraclick
3 years 1 month ago

@aimeelwest Looks good! Nice and clean – very simple to navigate!

aimeelwest
3 years 1 month ago

@lauraclick Thank you Laura we really put a lot of work into it and I try to make sure that the content always stays fresh and current :)

Aimee West
Aimee West
3 years 1 month ago

Out dated information or conflicting information.

NancyD68
3 years 1 month ago
This topic makes me rant. First of all, a few years ago I was given the task of helping create our small company website. I wrote copy and worked with the designer to create a website that would be easy to navigate and easy on the eyes.   About a month or so after the launch, my boss informs me that the site I helped create was “not cutting edge enough” and he wanted something better.   Better my foot.    What his brilliant team created was a website so confusing no one knew where anything was. The font was… Read more »
lauraclick
3 years 1 month ago

@NancyD68 Sigh. I’m right there with you. It makes my head hurt every time I experience one of these sites – either ones I come across or clients who work this way. It’s a total nightmare when people who have no idea what they’re doing on the web dictate every design move. My favorite is when clients say they want a website that “pops”. What does that even mean?!
 
It makes me think of this awesome cartoon from The Oatmeal: http://theoatmeal.com/comics/design_hell 
 
How about instead we focus on a website that communicates a clear message and drives results?!

NancyD68
3 years 1 month ago

@lauraclick Our original web designer showed me that Oatmeal cartoon. I think our boss (who didn’t have pointy hair but should have) said things like “lets make the website “pop”
 
Ew. Ew. Ew…
 
Communicating a clear message that brings results? You are making way too much sense lady. We won’t have any of that logic stuff going on here!

lauraclick
3 years 1 month ago

@NancyD68 HAHAHA! Am I crazy for thinking that or what?! Sometimes common sense just ain’t that common, ya know?! 😉

aimeelwest
3 years 1 month ago

@lauraclick @NancyD68 Music drives me crazy especially if I can’t turn it off! I have my own music in the background I don’t need yours. :) “Pop” remindes me of a salesman that would write on every order  “Make it pretty” WHAT DOES THAT MEAN?! :) ahhh the life of a designer. *laughing

lauraclick
3 years 1 month ago

@aimeelwest  @NancyD68 YES! Good one. I think there are a few instances I’ve seen where music really adds to the brand experience (Pinkberry was one that used to do it and it was really fun). But, it’s rare that it works well and it MUST be easy to turn off. But yes, most of the time, it’s a bad move.

JoeCardillo
3 years 1 month ago

@lauraclick  @NancyD68 I don’t think I’ll ever get tired of that Oatmeal cartoon

lauraclick
3 years 1 month ago

@JoeCardillo  @NancyD68 Me neither! I refer to it ALL. THE. TIME.

katskrieger
3 years 1 month ago

I’ve found that before any of this, a real brand positioning has to take place. We just went through a painful one here, but it was so good for us and is coloring every thing else we are doing – from website, to overall branding, to content initiatives. We now have the lens to make it all happen. Without that, it seems like you are throwing mud at the wall. 
 
That being said, everything you cover here @lauraclick is dead on. :-)

lauraclick
3 years 1 month ago

@katskrieger So true, Kat. And, many companies fail to take the time to do this – or they don’t know how. If you don’t know your brand positioning and key points of differentiation, the best designed website in the world can’t help you. 
 
Thanks for stopping by and weighing in!

lauraclick
lauraclick
3 years 1 month ago

JetFuelPR Thanks for sharing!

JetFuelPR
JetFuelPR
3 years 1 month ago

lauraclick You bet!

lauraclick
lauraclick
3 years 1 month ago

JoelFortner Thanks so much, Joel! So glad you liked it.

JoelFortner
JoelFortner
3 years 1 month ago

lauraclick Spot on! So my wife and I moved from Nash in 2010 after several years there. Visiting friends there next month! We miss it.

lauraclick
lauraclick
3 years 1 month ago

JoelFortner Oh really?! Too bad our paths didn’t cross while you were here. I absolutely love Nashville. :)

JoelFortner
JoelFortner
3 years 1 month ago

lauraclick Well thank goodness for Twitter. :)

lauraclick
lauraclick
3 years 1 month ago

JoelFortner YAY! What did we ever do without it?!

JoelFortner
JoelFortner
3 years 1 month ago

lauraclick I think I vacuumed more.

lauraclick
lauraclick
3 years 1 month ago

JoelFortner HAHA!

lauraclick
lauraclick
3 years 1 month ago

FollowtheLawyer Thanks so much for sharing, Jay!

jasonkonopinski
3 years 1 month ago

I’m up to my eyeballs in my OWN site redesign and revisions, so this hits especially close to home. Pretty stoked to do the big reveal next week. :)

lauraclick
3 years 1 month ago

@jasonkonopinski Oooh!!!!!! Can’t wait to see it! Please share once it’s live.
 
I’m about to undertake my own redesign…meaning, I have a list of things I want to do, now I just need to do it. Cobbler’s kids, ya know?! 😉

JoeCardillo
3 years 1 month ago

@jasonkonopinski Yeah! Do share, always fun to see people I know do websiting well =)

Suze Carragher
Suze Carragher
3 years 1 month ago

leadership that thinks having a website it “good enough”. Brochure v usable information that keeps folks coming back for more. Keeping sites fresh, usable and updated are critical.

PattiRoseKnight
PattiRoseKnight
3 years 1 month ago

Poorly written copy is a huge one!  Share your copy with someone you trust  if you aren’t the best writer BEFORE it goes live….it sure beats poorly written copy.

lauraclick
3 years 1 month ago

@PattiRoseKnight Amen, Patti! A professional writer will always be best, but spell check and an editor can go a LONG way.

RobBiesenbach
3 years 1 month ago
Amen to all of this. Especially personality and stories. The day is coming soon (I actually believe it’s already here) where we will all be required to be video stars. Every website will have video starring employees or customers, every bio and LinkedIn page will be accompanied by video. Other than face-to-face, video is the best way to convey personality, warmth, character.   And stories. Not only should the whole site tell one big story (who you are, what you’re about, why you matter, how you make a difference), but smaller stories about heroic employees solving customer problems. And if… Read more »
T60Productions
3 years 1 month ago

@RobBiesenbach Hi Rob… we met a while back at a PRSA-Chicago luncheon you spoke at.
Anyway, nicely put!  Love your response.
–Tony Gnau

RobBiesenbach
3 years 1 month ago

@T60Productions Hi, Tony — definitely remember! In fact, I frequently quote you (I think it was you at that session) saying that online videos should be no longer than a minute!
 
I’m overhauling my website, too, so more stories, pictures, video, personality and audience-focus are all on the agenda.

T60Productions
3 years 1 month ago

@RobBiesenbach Tony: I’m quotable!?  NICE! :-) 
Just re-did the T60 site so I’ve been there… good luck!

lauraclick
3 years 1 month ago

@RobBiesenbach Rob – Love, love, love the part about stories. So powerful. So true. And yet, so many fail to do this. There is nothing better than hearing from employees or even better, customers!) about what you do that’s special. 
 
As for video, I agree that businesses need to step up to the plate on this. I’m more of a text gal myself, but I know that so many people consume content visually or through video that it’s a must now. You can’t ignore this trend. 
 
Thanks for the great comment!

RobBiesenbach
3 years 1 month ago

@lauraclick Yes, I generally prefer the written word over video myself. I get annoyed when I want information and click on a google link and it’s to video only. Sometimes I’m not in a place where I can or want to watch it. But giving people options where they can read or watch and not just one or the other is a great way to go, I think. With each presenting a different angle on the information, of course.

Jennifer Goode Stevens
Jennifer Goode Stevens
3 years 1 month ago

don’t make your site talk to me or blare music. don’t force me to watch a video — i can read in 10 seconds what a video takes 90 to tell me. have a decent search tool and a good site map.

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[…] Your Corporate Website: Four Deadly Mistakes, Spin Sucks […]

T60Productions
3 years 1 month ago

Tony: storytelling and video… you’re singing a song we love to hear! :-)  Actually, I just re-did the T60 website (t60productions.com), so all of this is top-of-mind.
Really good stuff Laura!
–Tony Gnau

lauraclick
3 years 1 month ago

@T60Productions Tony – Love the site and your “about” video especially. Nicely done! I think today’s world is all about telling better stories – and in a compelling way. 
 
I’m launching a new client site in a couple of months featuring client testimonial videos. Can’t wait to launch it – it’s VERY different than what the company’s competitors are doing and will really help them stand out.  Hooray for video! :)

T60Productions
3 years 1 month ago

@lauraclick Tony: soooo glad you’re using video.  I’m still shocked at how many companies don’t use it.  Talk about missing out on a great opportunity to make a good first impression!

JoeCardillo
3 years 1 month ago

Humans! You’re talking to them. Forget that and pay the price.
 
Speaking of which, UX is the key as far as I’m concerned. Your website isn’t about YOU, it’s about how YOU are INTERACTING with other people. I know a lot of businesses are hesitant to pay big bucks (double plus points to @sydcon_mktg ‘s point from below) but you are better off with simple code and a clear user experience than a fancy looking CMS.

lauraclick
3 years 1 month ago

@JoeCardillo  @sydcon_mktg I know, right? It’s crazy how companies forget that we’re talking to PEOPLE when developing their site. 
 
And yes, when it comes to usability, less is more. The problem is that many companies (especially larger ones) have trouble pruning information (and design) down to the most critical pieces. They want to cram a lot in and when you do that, things compete for importance. Simplicity and streamlining are so important. There’s a reason why people love Apple’s site, after all.

JoeCardillo
3 years 1 month ago

@lauraclick  @sydcon_mktg And of course that’s a root problem, big co’s don’t even know what they’re about so how could they possibly communicate on a website

ginidietrich
3 years 1 month ago

Amen, amen, amen! We’re going through the process of updating a client’s website and he said to me the other day, “I just don’t understand why we need to pay you to be an English teacher on our copy.” First of all, there are misspellings and grammatical errors, but mostly it violates all of these rules. It’s hard to get people to understand those things leave a poor first impression.

lauraclick
3 years 1 month ago

@ginidietrich Sigh. So sad. People often cite typos and errors as reasons why they don’t like websites, yet, they neglect to pay attention to them on their own sites.
 
I don’t know what it is, but so many businesses lose the ability to communicate in a normal, human way on websites. Too often they are lifeless, robotic and boring as hell. Spending just a little time (or hiring someone to help you) on your website can make such a HUGE difference on whether people want to do business with you.
 
Thanks for having me today, Gini! :)

lauraclick
lauraclick
3 years 1 month ago

AlaskaChickBlog Thanks for sharing!

lauraclick
lauraclick
3 years 1 month ago

duguid2 Thanks for the RT!

lauraclick
lauraclick
3 years 1 month ago

LSCicchirillo Totally agree, Laura! Thanks for sharing too. :)

lauraclick
lauraclick
3 years 1 month ago

pattiknight Thanks for sharing, Patti! And, for the great comment too. :)

lauraclick
lauraclick
3 years 1 month ago

OffThe_Record Glad to hear it! You get a gold star. :) Thanks for sharing my post!

OffThe_Record
OffThe_Record
3 years 1 month ago

lauraclick You’re welcome. :-)

lauraclick
lauraclick
3 years 1 month ago

Lisa_Catto Appreciate the RT, Lisa!

Lisa_Catto
Lisa_Catto
3 years 1 month ago

lauraclick always happy to RT quality content

lauraclick
lauraclick
3 years 1 month ago

PRNewser SpinSucks Thanks for sharing my guest post on SpinSucks today, guys! Really appreciate it. Have any mistakes to add to the list?

burgessct
burgessct
3 years 1 month ago

Nice, succinct and of immediate use for any business owner.
Well done @lauraclick

lauraclick
3 years 1 month ago

@burgessct Thanks so much, Christopher! So glad you found it valuable. Nice to meet you here, too!

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[…] love, love yesterday’s guest post by Laura Click at spinsucks.com. She blogs about the four deadly mistakes made on corporate […]

allenmireles
3 years 1 month ago

Excellent points, @lauraclick . The web is littered with sites dragged down by the weight of their industry jargon. And the importance of the call to action? Often overlooked. Thanks for this and so pleased to meet you here!

lauraclick
3 years 1 month ago

@allenmireles Here here, Allen! Jargon and acronyms are two things I hate to see on websites. Having come from the government sector, I’ve seen a ton of both. 
 
So nice to meet you too! @ginidietrich speaks so highly of you – you must be good people! :)

belllindsay
belllindsay
3 years 1 month ago

I just scanned through a corporate website that shall remain unnamed – so many errors and typos. Sigh.

lauraclick
3 years 1 month ago

@belllindsay Blergh! But sadly, I’m not surprised. A little attention to detail goes a long way!
 
Thanks for having me on the blog, Lindsay! :)

belllindsay
belllindsay
3 years 1 month ago

@lauraclick My pleasure Miss Laura – you knocked it outta the park! Come back anytime. :)

lauraclick
3 years 1 month ago

@belllindsay Awww….shucks. :) Thanks!

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[…] I read Laura Click’s, “Your Corporate Website: Four Deadly Mistakes” and I took the Arment Dietrich site on the task list from “nice to get it done in […]

lauraclick
lauraclick
3 years 1 month ago

Herve_Marketing Thanks for sharing, Herve! What’s the worst website mistake you’ve seen?

lauraclick
lauraclick
3 years 1 month ago

reastman Appreciate the RT, Bob! Have a great day!

Sean McGinnis
3 years 1 month ago

May I please add not considering search engines or searchers when writing copy? Sorry. it’s the SEO in me.
 
People don’t search for “About Us.”
 
Develop a robust content strategy for your site that takes into account key word research, what you can rank for given your current state of SEO and then writing for those in your marketing copy and blog.
 
Looking forward to seeing you next week Laura!

HowieG
HowieG
3 years 1 month ago

@Sean McGinnis I have been working harder to ensure my blog posts have more phrases and terms that people will search for. I also feel brands fail to look at the bigger picture of the market ecosystem they are in. If you include copy that has content or terms from the market verticals it is possible people searching for something above or below where you sit might have you pop up in results.

lauraclick
3 years 1 month ago

@Sean McGinnis YES! Great advice. Definitely worth adding to the list.
 
I think a keyword strategy is important, but it needs to be written for real humans. There is nothing worse than heavy handed SEO copy. After all you don’t want to be reading along and see “Chicago SEO services” every paragraph.
 
And yes, can’t wait to see you next week! YAY!

Sean McGinnis
3 years 1 month ago

@lauraclick Agree completely. Write for conversion FIRST, then ensure your keywords are present and in the proper places on the page.

Arment Dietrich, Inc.
Arment Dietrich, Inc.
3 years 1 month ago

Oh, I HATE that too Jennifer Goode Stevens!! ^yp

SpinSucks
SpinSucks
3 years 1 month ago

JeffSheehan Thanks Jeff!

dbvickery
dbvickery
3 years 1 month ago

Tony_DWM ginidietrich I’m putting more thought into our own corporate website, and I re-themed my own blog recently

Tony_DWM
Tony_DWM
3 years 1 month ago

dbvickery – That’s great news, Brian. #ux & #greatcontent are the keys to success! cc: ginidietrich your article made a real difference 😉

lauraclick
lauraclick
3 years 1 month ago

JeffSheehan Thanks for sharing, Jeff!

JeffSheehan
JeffSheehan
3 years 1 month ago

lauraclick Laura, you’re quite welcome. I always try to Tweet informative content. Have a great afternoon and evening in Nashville.

Clinton2lbbnlyv
Clinton2lbbnlyv
3 years 1 month ago
lauraclick
lauraclick
3 years 1 month ago

JeffSheehan I’m having a great day here in Nashville – the sun is back! How are things in Atlanta?

lauraclick
lauraclick
3 years 1 month ago

joegill88 Appreciate the RT of my post on SpinSucks! Thanks, Joe!

lauraclick
lauraclick
3 years 1 month ago

howiegoldfarb Thanks for sharing, Howie!

howiegoldfarb
howiegoldfarb
3 years 1 month ago

lauraclick you are welcome Laura!

lauraclick
lauraclick
3 years 1 month ago

RobSkidmoreMe Thanks for sharing, friend!

RobSkidmoreMe
RobSkidmoreMe
3 years 1 month ago

lauraclick Of course :-)

lauraclick
lauraclick
3 years 1 month ago

melissa_agnes Thanks for sharing, Melissa! Do you have any mistakes you would add to the list?

melissa_agnes
melissa_agnes
3 years 1 month ago

lauraclick On-page SEO is also a must (especially as a base for online reputation management)

lauraclick
lauraclick
3 years 1 month ago

melissa_agnes Totally agree with you, Melissa. Ignoring SEO is no longer an option!

melissa_agnes
melissa_agnes
3 years 1 month ago

lauraclick Especially in terms of online reputation management. One needs a strong base before any sort of online attack/crisis.

lauraclick
lauraclick
3 years 1 month ago

melissa_agnes Excellent point!

proghostblogger
proghostblogger
3 years 1 month ago

Laura, great content, good enough that all I can say is, I’m so glad I read it and wish I’d written it!
GhostbloggerMarie

lauraclick
3 years 1 month ago

@proghostblogger Thanks for the kind words! So glad you liked it!

JeffSheehan
JeffSheehan
3 years 1 month ago

WordWritePR Thank you for the RT. Much appreciated. Have an enjoyable day in Pittsburgh.

WordWritePR
WordWritePR
3 years 1 month ago

JeffSheehan Thanks, Jeff!

ginidietrich
ginidietrich
3 years 1 month ago

EdenSpodek Don’t be silly! Why would you want people to contact you?

EdenSpodek
EdenSpodek
3 years 1 month ago

ginidietrich No clue. 😉 Another pet peeve is companies driving traffic from Twitter with pop-ups on their (mobile?) sites. Blech!

ginidietrich
ginidietrich
3 years 1 month ago

EdenSpodek I just read a study that shows, while pop-ups drive marketers nuts, they’re very, very effective. Most click on them.

EdenSpodek
EdenSpodek
3 years 1 month ago

ginidietrich That may be so but they’re annoying and unreadable from mobile devices. So annoying, especially from a mobile company.

ginidietrich
ginidietrich
3 years 1 month ago

EdenSpodek Oh I agree. Completely.

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[…] this week, I wrote a guest post for Spin Sucks about some of the biggest mistakes I see on company websites. It lead to a spirited discussion about website problems and ways businesses can fix […]

lauraclick
lauraclick
3 years 1 month ago

DebbieSzumylo Totally agree, Debbie. Give me some personality! Thanks for sharing! :)

lauraclick
lauraclick
3 years 1 month ago

davidmcgraw Thanks for sharing, David! Hope you have a great day!

davidmcgraw
davidmcgraw
3 years 1 month ago

lauraclick My pleasure Laura

lauraclick
lauraclick
3 years 1 month ago

WordWritePR JeffSheehan Thanks for sharing my post on SpinSucks, guys! Sreally appreciate it!

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