Patrick Walsh

The PR Pro’s Guide to Working with Creatives

By: Patrick Walsh | March 23, 2015 | 
16
Learn how to get the most out of your creative teams. Patrick Walsh provides four tips for winning relationships when working with creatives. ... Read More
Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | March 23, 2015 | 
27
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more... Read More
Gini Dietrich

Gin and Topics: Kids Read Mean Tweets and it’s Not Funny

By: Gini Dietrich | March 20, 2015 | 
9
On this week's Gin and Topics, we look at the things people say to one another behind a computer screen. It's just awful. It's worse when it's to kids... Read More
Aly Saxe

Three Tools to Show PR Value

By: Aly Saxe | March 19, 2015 | 
6
Clear PR value doesn't come from sitting on the sidelines and hoping your hard work will pay off. Aly Saxe provides three tools to prove your worth... Read More
Gini Dietrich

Freelancer vs. Communications Firm: Which is Better?

By: Gini Dietrich | March 19, 2015 | 
69
In the great debate of 2015, Paul Sutton and Gini Dietrich take on whether it's better to work with a freelancer or a communications firm. You can weigh in!... Read More
Robert Moore

Grow Your Business with Social Listening

By: Robert Moore | March 18, 2015 | 
18
Learn a simple social listening technique that can help you target influencers, find brand ambassadors, and generate leads. Robert Moore explains more... Read More
Laura Petrolino

How to Use a Reverse Message Strategy

By: Laura Petrolino | March 18, 2015 | 
20
In many industries, the messaging is scary or just plain old wrong. Laura Petrolino discusses how to use a reverse message strategy for consensus and sales... Read More
Neha Bawa

Brand Experience through Web Design

By: Neha Bawa | March 17, 2015 | 
4
The brand experience is extremely important, and it must drive both on- and offline properties. Neha Bawa has thoughts on how to extend through web design... Read More
Gini Dietrich

The Business Guide to Using Instagram

By: Gini Dietrich | March 17, 2015 | 
18
Instagram is no longer just for consumer businesses to use, it has broader use for B2B and B2C Here is a guide for its use in all business and non-profits... Read More