Ashley Stryker

Has Audience-Focused Content Marketing Created an Echo Chamber?

By: Ashley Stryker | October 11, 2017 | 
The modern content marketing boom is a geyser of blogs, videos, and quizzes—all designed to be the content that you, as an audience, want to see
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Gini Dietrich

Five Ways to Evolve and Learn New Communications Skills Now

By: Gini Dietrich | October 11, 2017 | 
It's scary to be in a constantly evolving industry—scary and hard to keep up. But there are five ways you can learn new skills now and take away the stress
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Andy Crestodina

How to Turn a News Release into a Blog Post in 7 Steps

By: Andy Crestodina | October 10, 2017 | 
The news release most certainly is not dead, but it does not work on your website. Andy Crestodina shares seven steps to turn them into blog posts
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Gini Dietrich

Don’t Be Scared! Keyword Research isn’t that Hard

By: Gini Dietrich | October 10, 2017 | 
Keyword research is an absolute necessity when producing content, but most people skip it because it seems overwhelming. We hit it head on for you here
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Kendra Galante

Don’t Get Stuck in the Past with Your News Release

By: Kendra Galante | October 9, 2017 | 
It used to be you wrote a news release, send it out over the wire, kick up your feet, and wait for the reporter calls to flood in. But the truth is that’s not how PR works anymore. Wire services don’t hold the key to getting in front of reporters and breaking the news anymore
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Laura Petrolino

PR Plan Dos and Don’ts: Eight Ways to Maximize Your Results

By: Laura Petrolino | October 9, 2017 | 
These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. Laura Petrolino outlines what you need to do.
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Gini Dietrich

Gin and Topics: This is the One Time to Read the Comments

By: Gini Dietrich | October 6, 2017 | 
On this week's Gin and Topics, we have a video with comments that are made of gold. You should read the comments. That and four other entertaining videos
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Mike Connell

The Big Question: What Are Some of the Best Marketing Campaigns?

By: Mike Connell | October 6, 2017 | 
Transparency, timeliness, simplicity, smart delivery, storytelling, and humor are all great components which make up some of the best marketing campaigns
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Sreeram Sreenivasan

How to Use User Intent for Better Keyword Research

By: Sreeram Sreenivasan | October 5, 2017 | 
What is user intent and why should you care? Can user intent help PR pros with keyword research? The answer to these and more ➜
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Gini Dietrich

Celebrating Canadian Thanksgiving with the Spin Sucks Community

By: Gini Dietrich | October 5, 2017 | 
Happy Thanksgiving to the Spin Sucks Canadian community! We asked a few readers to share what they're thankful for this Canadian Thanksgiving
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