Gini Dietrich

How to Create a Commitment to Lifelong Learning

By: Gini Dietrich | February 22, 2017 | 
There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too
... Read More
Jason Schemmel

Promotional Partnerships: What Can Go Right…What Can Go Wrong

By: Jason Schemmel | February 21, 2017 | 
We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership
... Read More
Laura Petrolino

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

By: Laura Petrolino | February 21, 2017 | 
From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week.
... Read More
Laura Petrolino

Gin and Topics: The Petro Colada Lives On!!!!!!!!!!!!!!!!!!!!!!

By: Laura Petrolino | February 17, 2017 | 
Laura Petrolino has taken over Gin and Topics for another week and renamed it the Petro Colada. This week of the Petro Colada brings us grocery store love songs, an ode to the Waffle House, a little girl's rally cry, and Facetiming babies
... Read More
Erika Heald

The Big Question: One Thing You Wish You Knew When Starting Out in PR

By: Erika Heald | February 17, 2017 | 
Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job
... Read More
Wes Bush

How to Increase Your LinkedIn Engagement Without Wasting a Dime

By: Wes Bush | February 16, 2017 | 
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more
... Read More
Pete Salmon

Google’s Search Algorithm is Like a Soccer Team

By: Pete Salmon | February 16, 2017 | 
Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team
... Read More
Justin Schorah

How to Make Your Email Marketing More Personal Without Being Creepy

By: Justin Schorah | February 15, 2017 | 
People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more
... Read More
Corina Manea

How to Make Your PR Content Better with Visuals

By: Corina Manea | February 15, 2017 | 
How do you feel about using visuals in your PR content? How important is it to you? It's 2017, yet many marketers still do not use any kind of imagery for their content. Corina Manea looks at the benefits of having the right visuals in your content
... Read More
Michael Innocentin

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

By: Michael Innocentin | February 14, 2017 | 
Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand
... Read More