Michael Smart

90 Minutes to Pitch Top Tier Media with 100% Success

By: Michael Smart | March 20, 2018 | 
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While 90 minutes may seem like forever, if you can devote that time to pitching top tier media, Michael Smart says, if you do, you will have absolute success

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Gini Dietrich

Five-Step Formula to Craft an Unbeatable Media Pitch

By: Gini Dietrich | March 20, 2018 | 
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Want to have media relations success? Gini Dietrich presents the five-step formula to craft an unbeatable media pitch every time

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Thomas Emmerson

7 Tips to Launch Your Product Using a Teaser Campaign

By: Thomas Emmerson | March 19, 2018 | 
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Thinking about doing a teaser campaign for your next product launch? Thomas Emmerson has seven things to consider so it succeeds, not flops

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Laura Petrolino

Use Reverse Message Strategy to Drive Consumer Action

By: Laura Petrolino | March 19, 2018 | 
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If your organization deals with a product, service, or cause with negative connotations, reverse message strategy will empower your consumers to act. Laura Petrolino explains how.

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Gini Dietrich

Gin and Topics: Watch Alec Baldwin’s Epic Twitter Feud with Trump

By: Gini Dietrich | March 16, 2018 | 
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On this week's Gin and Topics, watch Alec Baldwin explain his epic Twitter feud with Trump, baby chicks in the classroom, and more.

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Mike Connell

The Big Question: What’s Your Major?

By: Mike Connell | March 16, 2018 | 
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Many educational journeys are designed to build a foundation. Mike Connell wants to know where your educational path to marketing and communications started

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Corina Manea

How to Land Your Dream Job through Social Media

By: Corina Manea | March 15, 2018 | 
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Building a personal brand on social media is the easiest way to land your dream job in communications or any other industry. Corina Manea shares five ways to help you get started today.

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Gini Dietrich

In the Trenches with Crisis Comms: Cecil the Lion

By: Gini Dietrich | March 15, 2018 | 
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In our ongoing series on crisis communications, Gini Dietrich outlines a case study about Cecil the Lion and how the dentist who killed him got a marketing firm in trouble, too

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Sara Robinson

How Artificial Intelligence Will Make Communications Pros More Efficient

By: Sara Robinson | March 14, 2018 | 
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Artificial intelligence is said to take over and leave communications pros without jobs. Au contraire! It will free up your time to think, rather than do. Sara Robinson has more

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Gini Dietrich

The Six Habits that Lead to Being a Strategic Thinker in PR

By: Gini Dietrich | March 14, 2018 | 
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Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker

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