dev

Transmedia: Is User-Generated Content the Future?

By: dev | February 26, 2014 | 
22
Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans. ... Read More
Kimberly Crossland

Business Communication and Cussing: A Heck Yeah?

By: Kimberly Crossland | February 25, 2014 | 
30
Salty language is right at home on the field and in social settings, but does it have a place in business communication? Kimberly Crossland argues it just might, but only if it fits your brand. ... Read More
Gini Dietrich

Do Journalists Prefer Contact through Social Media or Email?

By: Gini Dietrich | February 25, 2014 | 
45
The Vocus 2014 State of the Media Research Report asks journalists if they prefer email or social media pitches - and the answer will surprise you... Read More
Alicia Lawrence

Brand Ambassadors: How to Find and Engage Them

By: Alicia Lawrence | February 24, 2014 | 
18
It's often been said that everyone is an influencer online. If you are considering a brand ambassador program as part of your communications plan, Alicia Lawrence has some tips for finding and engaging the right pool of influencers. ... Read More
Gini Dietrich

Narrowcasting: How to Use Research and Engagement for Growth

By: Gini Dietrich | February 24, 2014 | 
49
Join Amy Vernon, an inaugural inductee of the New Jersey Social Media Hall of Fame, as she conducts a webinar about narrowcasting. Learn how research and engagement equal growth... Read More
Lindsay Bell

The Three Things, Edition 69

By: Lindsay Bell | February 23, 2014 | 
14
The Three Things explores: What if your photo goes viral? Are you reaping the benefits? Do creativity and deceitfulness go hand in hand? And how does divorce take such a terrible toll on some families... Read More
Gini Dietrich

Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution

By: Gini Dietrich | February 21, 2014 | 
26
This week's Gin and Topics has two videos from Jimmy Fallon (we love him!), dad in a box, dog shaming, and your life in jelly beans. Procrastinate with us!... Read More
Carrie Morgan

PR: How to Be a Rock Star Account Executive

By: Carrie Morgan | February 20, 2014 | 
21
The PR industry is always changing and it's changing quickly. The best PR account executives are focused on learning, integrating, and managing client relationships to stand above the rest. ... Read More
Lindsay Bell

Internet Hoaxes and Black Hearts

By: Lindsay Bell | February 20, 2014 | 
41
Internet hoaxes have created a 'trust no one' society. We explore this, and reveal the mother of all online hoaxes. It's dark and extremely disappointing... Read More