Gini Dietrich

Five Ways to Build a Successful Business Development Program

By: Gini Dietrich | April 25, 2017 | 
0
Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately
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Dev Sharma

Four Easy List Building Strategies to Implement on Your Blog Today

By: Dev Sharma | April 24, 2017 | 
5
What are you doing today to grow your email list? Dev Sharma shares four proven list building strategies that can help build your email list and increase customer interaction. Check them out
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Laura Petrolino

14 Cognitive Biases Which Affect Your Communications Plan

By: Laura Petrolino | April 24, 2017 | 
4
These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success
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Gini Dietrich

Gin and Topics: A Great Opportunity to Work for Exposure

By: Gini Dietrich | April 21, 2017 | 
1
On this week's Gin and Topics, you learn of a great opportunity to work for free, with exposure as your currency. That, sex at a tennis match, a magic trick, and more
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Gini Dietrich

The Big Question: How PR Pros Can Fight Fake News

By: Gini Dietrich | April 21, 2017 | 
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On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" Here is what seven experts had to say
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Tony Tie

Crisis Communications Lessons from the Delta Power Outage

By: Tony Tie | April 20, 2017 | 
1
Crisis communications happen whether we like it or not. Having an effective strategy in place can mean the difference between rapid recovery and turning customers off for life. Tony Tie shares how to effectively de-escalate and weather the storm through effective crisis communications
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Gini Dietrich

The Content Secret to Closing More Clients

By: Gini Dietrich | April 20, 2017 | 
4
It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that
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Shannon Furey

Systemizing Influencer Marketing: Three Things You Should Know

By: Shannon Furey | April 19, 2017 | 
6
There is no denying the rise of the “influencer” has led to the growth of influencer marketing. Shannon Furey shares how to integrate influencer marketing into a successful communications program
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Gini Dietrich

How to Scale a Service Business with These 10+ Ideas

By: Gini Dietrich | April 19, 2017 | 
2
It's not easy to scale a service business because we sell people's brains. And adding brains is not an inexpensive undertaking. Here are 10+ ideas to scale without adding more brains
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Eleonora Israele

How to Build an Online Newsroom that Engages Journalists

By: Eleonora Israele | April 18, 2017 | 
0
What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom
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