Sylvia Montgomery

Referral Marketing for Professional Services Firms

By: Sylvia Montgomery | April 23, 2015 | 
7
Many professional services firms rely on referrals from clients to grow their businesses, but they rarely ask. Referral marketing must be a priority... Read More
Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | April 23, 2015 | 
29
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are eight of the biggest mistakes PR pros make with a release... Read More
Paula Kiger

Face Blindness in the Workplace

By: Paula Kiger | April 22, 2015 | 
25
Invisible conditions such as face blindness in the workplace can result in misunderstandings between people. Paula Kiger has some answers and some solutions... Read More
Laura Petrolino

How the Senses Affect Purchase Decision

By: Laura Petrolino | April 22, 2015 | 
26
Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer... Read More
Mickie Kennedy

News Release Success: Be Found in Search Results

By: Mickie Kennedy | April 21, 2015 | 
10
It's time to rethink the way we write news releases. It's no longer about stuffing them full of keywords. Google will reward you for better writing now... Read More
Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
51
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Maddie Grant

When You Define Employee Engagement, Culture Improves

By: Maddie Grant | April 20, 2015 | 
8
As Maddie Grant and Jamie Notter discovered when they wrote "When Millennials Take Over," the only way to improve culture is to define employee engagement. Learn how to do exactly that... Read More
Gini Dietrich

How to Ignite Your Brand Ambassadors

By: Gini Dietrich | April 20, 2015 | 
29
Every organization has a group of brand ambassadors that believe strongly in what you do and want to help. Here is an easy way to ignite them successfully... Read More
Gini Dietrich

Gin and Topics: A Comedian Royale

By: Gini Dietrich | April 17, 2015 | 
9
This week's Gin and Topics has lots of comedians, including Jimmy Fallon, Ellen, Jimmy Kimmel, James Corden, and Amy Schumer. You'll laugh. You'll cry. You'll start the weekend out right... Read More