Andrew Pelletier

Achieve Success in Communications With These Behaviors

By: Andrew Pelletier | May 18, 2016 | 
10
If you want to achieve extreme success in today’s dynamic communications industry, Andrew Pelletier has a list of the six behaviors most PR “superstars” embrace. ... Read More
Gini Dietrich

Use the PESO Model to Supercharge Your PR Program

By: Gini Dietrich | May 18, 2016 | 
6
In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO model for your PR program... Read More
Roger Gallager

What Is Sleep Marketing and How Should You Use It?

By: Roger Gallager | May 17, 2016 | 
4
Today, marketing experts are developing ways on how to influence consumers through the unconscious mind. The Sleep Marketing Scheme is a new exciting concept that businesses may tap into. To win with this novel strategy, Roger Gallager says it is essential to understand how the brain works during sleep... Read More
Gini Dietrich

The Facebook Trending Topics Debacle Creates Bias Debate

By: Gini Dietrich | May 17, 2016 | 
18
The Facebook Trending Topics debacle creates an interesting debate over whether or not content creators have a responsibility to not be biased... Read More
Joe Witte

Journalists Have Spoken: Your Corporate Newsroom Sucks

By: Joe Witte | May 16, 2016 | 
5
We forgot the basics of corporate communications, where the golden rule, “treat others as you would want to be treated” needs to be applied to our media contacts too. Joe Witte shares why your digital newsroom matters and how to make it more user-friendly for journalists... Read More
Laura Petrolino

The Campfire Strategy for Online Community Building

By: Laura Petrolino | May 16, 2016 | 
11
Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. ... Read More
Patrick Cole

10 Ways to Be Compelling on Instagram

By: Patrick Cole | May 12, 2016 | 
4
With Facebook no longer social media’s cool little brother and Twitter having plateaued, businesses and marketers start looking elsewhere. Instagram is the new cool kid on the block. Patrick Cole looks at ways to engage on Instagram... Read More
Gini Dietrich

Six Ways to Get the Most From Your PR Firm

By: Gini Dietrich | May 12, 2016 | 
13
The PR firm relationship can be a little shaky if both sides don't collaborate and invest. Here are six ways you can get the most from your PR firm... Read More
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