Gini Dietrich

Gin and Topics: A Recorded Conversation Between Sisters

By: Gini Dietrich | August 15, 2014 | 
10
In this week's Gin and Topics, we have a recorded conversation between sisters that is then acted out by one of their sons, the Manning brothers, and more... Read More
Gini Dietrich

The Spin Sucks Inquisition: Marcus Sheridan

By: Gini Dietrich | August 15, 2014 | 
47
Marcus Sheridan—aka The Sales Lion—sits on the Spin Sucks Inquisition hot seat. Though you may feel like you already know him, you'll learn something new... Read More
Martin Waxman

Crisis Simulation: The Next Best Thing to Being There

By: Martin Waxman | August 14, 2014 | 
27
When it comes to an online issue or crisis, the question is not an if, but a when. Practicing a crisis simulation every few months can be your savior... Read More
Gini Dietrich

21 Must Haves in Your Social Media Policy

By: Gini Dietrich | August 14, 2014 | 
37
Many organizations still do not have a social media policy. It doesn't need to be a long and drawn-out legal affair. Here are 21 things it should include... Read More
Jessica Lawlor

Three Simple Ways to Take PR 101 Tips to the Next Level

By: Jessica Lawlor | August 13, 2014 | 
25
Are you frustrated by hearing the same old PR 101 tips at every event and conference? Here are three ways to kick those up a notch to impress the media... Read More
Eleanor Pierce

Are You a Certified Social Media Professional?

By: Eleanor Pierce | August 13, 2014 | 
40
What does a social media professional need to succeed? It's not a certificate. It's writing and communications skills combined with a good deal of practice... Read More
Laura Petrolino

Crisis Communications Advice from Animals

By: Laura Petrolino | August 12, 2014 | 
15
Take a walk on the wild side when thinking through your crisis communications strategies and learn from the communications strategies of our animal friends... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | August 12, 2014 | 
25
There are six skills every PR pro needs and the list hasn't changed in three years. We still are fighting a perception issue because we haven't evolved... Read More
Andrea Goulet Ford

Are Archetypes the Key to Managing Your Next PR Crisis?

By: Andrea Goulet Ford | August 11, 2014 | 
15
Archetypes, or storytelling patterns, have long been used for developing brand personalities. But they can also be used to avoid crises in your business... Read More
Gini Dietrich

PR is More than Media Relations

By: Gini Dietrich | August 11, 2014 | 
57
An article in Inc. says one of the biggest mistakes startups can make is to do media relations early on because people want to read blogs and Twitter feeds... Read More