Laura Petrolino

How the Senses Affect Purchase Decision

By: Laura Petrolino | April 22, 2015 | 
Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer... Read More
Mickie Kennedy

News Release Success: Be Found in Search Results

By: Mickie Kennedy | April 21, 2015 | 
It's time to rethink the way we write news releases. It's no longer about stuffing them full of keywords. Google will reward you for better writing now... Read More
Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Maddie Grant

When You Define Employee Engagement, Culture Improves

By: Maddie Grant | April 20, 2015 | 
As Maddie Grant and Jamie Notter discovered when they wrote "When Millennials Take Over," the only way to improve culture is to define employee engagement. Learn how to do exactly that... Read More
Gini Dietrich

How to Ignite Your Brand Ambassadors

By: Gini Dietrich | April 20, 2015 | 
Every organization has a group of brand ambassadors that believe strongly in what you do and want to help. Here is an easy way to ignite them successfully... Read More
Gini Dietrich

Gin and Topics: A Comedian Royale

By: Gini Dietrich | April 17, 2015 | 
This week's Gin and Topics has lots of comedians, including Jimmy Fallon, Ellen, Jimmy Kimmel, James Corden, and Amy Schumer. You'll laugh. You'll cry. You'll start the weekend out right... Read More
Stephanie Vermillion

Repurpose Content with These Six Tools

By: Stephanie Vermillion | April 16, 2015 | 
Content creation is hard, but when you've done it, make it last longer. Stephanie Vemillion helps you do that with six "magic" tools to repurpose content... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | April 16, 2015 | 
In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process... Read More
Corina Manea

Five Traits Every New PR Professional Needs

By: Corina Manea | April 15, 2015 | 
Do you have these five essential traits? Corina Manea explains why these traits are important for every PR professional to be successful in at TL;DR world... Read More