Shane Barker

How to Mitigate Negative Reviews with Exceptional Reputation Management

By: Shane Barker | June 7, 2017 | 
1
As a PR professional, your job is to help organizations avoid as many negative reviews as possible. That's where reputation management comes into play. This means you’ll need to take a closer look at current operations, identify problem areas, and provide suggestions to address any issues. Shane Baker shares a few ideas on how to mitigate negative reviews with exceptional reputation management
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Gini Dietrich

Help! My Domain Authority Has Dropped and it Can’t Get Up!

By: Gini Dietrich | June 7, 2017 | 
17
It's easy to panic when our domain authority drops and we feel like we're doing everything right. The good news is, that's totally normal. Here's what to do
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Cynthia Dora

Five Important Ways Brands Use Content Marketing

By: Cynthia Dora | June 6, 2017 | 
2
Behind every successful brand, there is a story. Content marketing is more than written content. It's about stories that need to be told and shared. Here is how brands can use content marketing to tell their story
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Gini Dietrich

How to Get More Out of Your Social Media Influencer Relationships

By: Gini Dietrich | June 6, 2017 | 
8
Too often we think about social media influencers as celebrities who will make the register sing. But what if we took a different approach? Here's how
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Steve Randazzo

Why Stealing Another Brand’s Stage is Recipe for Ruin

By: Steve Randazzo | June 5, 2017 | 
3
How important is creativity in marketing? Do you use “me too” marketing? Or experiential marketing? Steve Randazzo shares four key lessons learned from revamping his agency discovery process
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Laura Petrolino

The Communications Pro’s Guide to Effective Word Choice

By: Laura Petrolino | June 5, 2017 | 
10
Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success
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Gini Dietrich

Gin and Topics: America’s Got Talent Golden Buzzer

By: Gini Dietrich | June 2, 2017 | 
2
On this week's Gin and Topics, a 12-year-old ventriloquist earns the golden buzzer on America's Got Talent and we dare you not to cry. That and more!
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Gini Dietrich

The Big Question: Are Infographics Still Effective for PR?

By: Gini Dietrich | June 2, 2017 | 
13
Eight experts weigh in on this week's Spin Sucks Big Question, "Are infographics still effective for PR?" Here is what they had to say
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Elise Perkins

Four Simple Ideas for Your Most Un-Inspirational Writing Days

By: Elise Perkins | June 1, 2017 | 
5
Are you stuck in a bit of a rut with your writing? Do you have writer's block? What do you do to get yourself out of it? Elise Perkins says these simple ideas will come to rescue in your most un-inspirational writing days
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Gini Dietrich

The Five-Step Process to Drive Content Marketing Results

By: Gini Dietrich | June 1, 2017 | 
11
There is a five-step process that ensures success in a content marketing program. When integrated with a PESO model comms program, you will drive sales
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