Sreeram Sreenivasan

How to Use User Intent for Better Keyword Research

By: Sreeram Sreenivasan | October 5, 2017 | 
0
What is user intent and why should you care? Can user intent help PR pros with keyword research? The answer to these and more ➜
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Gini Dietrich

Celebrating Canadian Thanksgiving with the Spin Sucks Community

By: Gini Dietrich | October 5, 2017 | 
22
Happy Thanksgiving to the Spin Sucks Canadian community! We asked a few readers to share what they're thankful for this Canadian Thanksgiving
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Mike Connell

A Study in Slack Apps and Integrations: Part One

By: Mike Connell | October 4, 2017 | 
11
Many organizations (Spin Sucks included) are incorporating Slack into their communication and management mix. Mike Connell looks at the how and why behind Slack adoption and use
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Gini Dietrich

National Taco Day: How to Spice Up Your PR Results

By: Gini Dietrich | October 4, 2017 | 
7
PR results are hard enough to come by without giving up an easy way to attribute your work to cold, hard cash. Here is how you can track real
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Cameron Craig

How Communications Played a Leading Role in the Apple Turnaround

By: Cameron Craig | October 3, 2017 | 
2
Straight from a former Apple communications pro, there are five communications lessons he learned from the company's turnaround and Steve Jobs, himself
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Gini Dietrich

Don’t Be Scared! A Month of Things that Scare Communicators

By: Gini Dietrich | October 3, 2017 | 
5
There is a reason "PR executive" has been named one of the most stressful jobs. Make it less so, beginning with how to create a content strategy
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Deirdre Breakenridge

Modern Communicators Need Answers to Navigate Media

By: Deirdre Breakenridge | October 2, 2017 | 
6
Who are the modern communicators? Are they PR people? Or maybe marketers? Are they citizen journalists, bloggers, and other influential personalities? Deirdre Breakenridge shares the seven traits of modern communicators.
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Laura Petrolino

How to Create a Successful PR Plan in Five Steps

By: Laura Petrolino | October 2, 2017 | 
9
Laura Petrolino provides five steps to help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results
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Gini Dietrich

Gin and Topics: All Night Long in an Airport

By: Gini Dietrich | September 29, 2017 | 
8
On this week's Gin and Topics, we have a woman bored overnight in the Charlotte airport, the greatest Price is Right moment, and more
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Gini Dietrich

The Fireside Chat: Modern PR with Deirdre Breakenridge

By: Gini Dietrich | September 29, 2017 | 
0
This month, Spin Sucks hosts Deirdre Breakenridge—the CEO of Pure Performance Communications—to talk modern PR, podcasting, and all things digital
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