Laura Petrolino

Vision, Goals, and Gold Medals

By: Laura Petrolino | February 12, 2014 | 
91
Committing to a vision are important parts of business and personal growth, but, as Laura Petrolino points out, knowing your blind spots is equally important. ... Read More
Michael Gerard

Content Marketing: New Trends to Watch

By: Michael Gerard | February 11, 2014 | 
19
As more organizations embrace content marketing as a viable customer-conversion and brand awareness tactic, new trends show the importance of technology and internal teams to make it all happen. ... Read More
Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
26
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money... Read More
Kait VanDuzer

Use PPC to Refine Your Content Marketing

By: Kait VanDuzer | February 10, 2014 | 
27
When you are developing content to benefit organic search results, don't ignore the ability of PPC to test and refine your writing's ability to convert web visitors into customers. ... Read More
Gini Dietrich

Over-Communicate to Be a Better Leader

By: Gini Dietrich | February 10, 2014 | 
108
Christy Wyatt recently told a story about how small changes made her team assume that meant slow business. Leaders must over-communicate. Here's why... Read More
Lindsay Bell

The Three Things, Edition 67

By: Lindsay Bell | February 9, 2014 | 
11
Telecommuting is the best thing to happen to business in a hundred years. Today's The Three Things explores that, plus advertising in today's world, and girls with short hair. ... Read More
Gini Dietrich

Gin and Topics: Grover, an Angry Cat, and the Luge

By: Gini Dietrich | February 7, 2014 | 
26
In this week's Gin and Topics, we have an honest Facebook movie, Grover and Old Spice, an angry cat, a Spin Sucks reader's music video, and the Canadian luge... Read More
Ann Marie van den Hurk

Crisis Communications: Preparation is Key

By: Ann Marie van den Hurk | February 6, 2014 | 
16
It's the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation. ... Read More
Gini Dietrich

Where Does Social Media Belong?

By: Gini Dietrich | February 6, 2014 | 
83
A blog post by Sam Fiorella about PR owning social media instigated an exploration of the expertise required to "own" it. Can it belong to one discipline... Read More