Gini Dietrich

Gin and Topics: The Political Edition

By: Gini Dietrich | September 23, 2016 | 
On this week's Gin and Topics, it's mostly a political edition with a Trump rally and Between Two Ferns. With an orangutan and Kelly Ripa thrown in... Read More
Sue Duris

Five Ways to Ensure PR Success with Your Start-up

By: Sue Duris | September 22, 2016 | 
Start-ups need PR. The challenge becomes how exactly does a start-up achieves PR success? The first steps is understanding PR it's a journey, not a destination... Read More
Laura Petrolino

36 Animals with a Better Social Media Strategy Than You

By: Laura Petrolino | September 22, 2016 | 
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. Laura Petrolino explains why you can learn about communications from our animal-friends. ... Read More
Stephanie Norman

Top Free Content Marketing Tools for Beginners

By: Stephanie Norman | September 21, 2016 | 
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start... Read More
Corina Manea

What FitBit Can Teach You About Accountability

By: Corina Manea | September 21, 2016 | 
Discovering and embracing FitBit was a journey towards accountability for Corina Manea. She shares today what else she learned. ... Read More
Will Sarto

Let Qualitative Research Guide Your PR Programs

By: Will Sarto | September 20, 2016 | 
Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The secret? The more information you obtain from the research, the better your results! Here’s a guide to qualitative research... Read More
Gini Dietrich

Social Media News Will Affect Communications Planning

By: Gini Dietrich | September 20, 2016 | 
There is a lot of social media news, particularly coming out of Twitter and Google, that will affect your 2017 communications planning... Read More
Lillian Podlog

A Look at How Three Brands Are Driving Social Engagement

By: Lillian Podlog | September 19, 2016 | 
Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found ... Read More
Laura Petrolino

Categorization, Justification, and Your Brand Message

By: Laura Petrolino | September 19, 2016 | 
As humans we have several universal decision-making triggers which help us make choice. By providing for them in our brand message and buyer's journey we make it easy for the people who want and need our product to choose. ... Read More