Lindsay Bell

Earned Media: Three Steps to a Killer Pitch

By: Lindsay Bell | January 15, 2015 | 
53
Are your earned media efforts tanking? Lindsay Bell shares her three top steps to take to nail a killer pitch, and land your perfect media placement. ... Read More
Gini Dietrich

The Ultimate Guide to Media Interviews

By: Gini Dietrich | January 15, 2015 | 
28
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity. ... Read More
Sue Duris

Understanding the Mechanics of Measurement

By: Sue Duris | January 14, 2015 | 
5
Some marketers just don't know how or what to measure, and why. Don't blame big data. All communicators should understand the mechanics of measurement. ... Read More
Eleanor Pierce

Vanity Metrics: Are They Here to Stay?

By: Eleanor Pierce | January 14, 2015 | 
58
Why do we love social media vanity metrics? Hello? Ego! Also, they're easy. That said, Eleanor Pierce reminds us there's more to metrics than pure vanity. ... Read More
Jeremy Durant

Beyond SEO: The Power of Brand Building

By: Jeremy Durant | January 13, 2015 | 
10
John Deere. AllState. Kleenex. They are brands that immediately bring to mind their industries. Here's why you must focus on brand building for your company... Read More
Gini Dietrich

An Editorial Calendar Equals Lots of Content from One Idea

By: Gini Dietrich | January 13, 2015 | 
57
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea... Read More
Laura Petrolino

Earned Media ROI in Three Steps

By: Laura Petrolino | January 12, 2015 | 
19
Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero... Read More
Gini Dietrich

How Social Media Affects Search

By: Gini Dietrich | January 12, 2015 | 
49
In the first webinar of 2015, Andy Crestodina of Orbit Media, shows you how social media affects search and what to do about it in your content marketing... Read More
Gini Dietrich

Gin and Topics: Happy 2015!

By: Gini Dietrich | January 9, 2015 | 
25
The first GIn and Topics of 2015 features naughty kids, Taylor Swift, angry yoga, and a revelation from Nicole Kidman to Jimmy Fallon... Read More