Steve Randazzo

Advertising and Marketing Awards Are Stupid Vanity Metrics

By: Steve Randazzo | April 19, 2016 | 
Advertising and marketing awards are hardly representative of a successful marketing campaign these days. They are merely a popularity contest in which the coolest brands with the biggest budgets win over the judges. Steve Randazzo has a challenge for brands and agencies to double down on increasing sales and creating rock-solid foundations built by high-quality work... Read More
Gini Dietrich

The Pros (and Cons) to a Virtual Team

By: Gini Dietrich | April 19, 2016 | 
There are definite pros to building a virtual team for your business and we explore them here. We also describe the only two cons we've found... Read More
Zachary Evans

Looking Back at Weird 90s Marketing

By: Zachary Evans | April 18, 2016 | 
With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing... Read More
Laura Petrolino

Five Goals for Successful Client Onboarding

By: Laura Petrolino | April 18, 2016 | 
Too often we overlook one of the most important steps of our buyer's journey: Client Onboarding. Laura Petrolino discusses five goals you must accomplish during the client onboarding process in order to lay a foundation of success for your future client relationship. ... Read More
Gini Dietrich

Gin and Topics: Brothers Are the Best

By: Gini Dietrich | April 15, 2016 | 
On this week's Gin and Topics, we have five hilarious videos, as usual, but the video about the Zombie Apocalypse takes the cake. That and more!... Read More
Julie Petersen

How Difficult Is It to Break into the World of Freelance Writing?

By: Julie Petersen | April 14, 2016 | 
Julie Peterson answers the tough question: "How difficult is it to break into the freelance writing market?" Here is what she has to say... Read More
Gini Dietrich

Seven Questions to Ask Your Team Consistently

By: Gini Dietrich | April 14, 2016 | 
It's easy to provide answers when people ask questions, but it's incredibly difficult to ask questions back to develop morale and empower decision making. ... Read More
Aly Saxe

Seven Signs It’s Time to Fire Your Client

By: Aly Saxe | April 13, 2016 | 
When it comes to taking on the wrong PR client – and rectifying that decision - a few considerations come into play. As the PR firm, you have a responsibility to do what’s best for the client – even if it means letting them go. Aly Saxe shares seven signs it’s time to go your separate ways... Read More
Gini Dietrich

Business Success Varies By Person. What’s Your Definition?

By: Gini Dietrich | April 13, 2016 | 
It takes 10 years to have overnight success in business, yet many people play the "keeping up with the Joneses" game. What is YOUR definition of success... Read More