Daniel Wesley

Four Quotes to Remember During a PR Crisis

By: Daniel Wesley | August 7, 2017 | 
8
Dealing with a PR crisis is not easy and it requires a lot of preparation in advance. There are many things we can learn from a PR crisis. Daniel Wesley shares four quotes to boost your confidence and help keep your reputation intact
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Laura Petrolino

Land Your Dream Job with These PR Interview Tips

By: Laura Petrolino | August 7, 2017 | 
32
Looking for a new job? Laura Petrolino shares five PR interview tips to help you prepare for, and excel at, your next public relations job interview.
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Gini Dietrich

Gin and Topics: You Will Love This Father Daughter Road Trip

By: Gini Dietrich | August 4, 2017 | 
8
You will love this father daughter road trip in this edition of Gin and Topics. That, laugh and lose, a dad's makeup tutorial, and more
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Gini Dietrich

The Big Question: What Are Your Favorite Communication Tools?

By: Gini Dietrich | August 4, 2017 | 
11
We are communicators. We need tools to help us be better and faster in our jobs. That's why we asked you, "Which communication tools work best for communicating with your team or clients?" Read on to learn the best tools experts use
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Brendon Shank

Adapting to Change: A Cautionary Tale for Communications Professionals

By: Brendon Shank | August 3, 2017 | 
15
In this ever changing world, how can PR professionals can stay relevant? Brendon Shank says adapting to change is key for a successful career in PR. He has more
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Gini Dietrich

How to Build a Successful Brand Without a Big Budget

By: Gini Dietrich | August 3, 2017 | 
9
It's true a 30 second Super Bowl ad can gain you instant brand awareness, but then it's over. Wouldn't you rather build brand fans with long-lasting appeal
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Zach Obront

How PR Professionals Can Write a Book to Grow their Practices

By: Zach Obront | August 2, 2017 | 
5
As a PR professional, you are in the difficult position of competing for attention with an industry full of people who are just as media-savvy as you are. Zach Obront argues that writing a book and following these book writing tips will make you stand out and be seen as the authority in your niche
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Gini Dietrich

How to Measure Media Relations Beyond Story and Message Placement

By: Gini Dietrich | August 2, 2017 | 
15
"Will this run in print or online only?" is a question that drives everyone bonkers. Media relations is about measurement, not where the story appears
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Maris Callahan

What You Need to Know About an Influencer Marketing Agency

By: Maris Callahan | August 1, 2017 | 
13
Launching an influencer marketing program for your brand through an influencer marketing agency can be incredibly efficient and produce meaningful results. But, before you launch in the search for the perfect agency, there are a few things you should know
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Gini Dietrich

A PR Content Strategy: What to Include and How to Measure it

By: Gini Dietrich | August 1, 2017 | 
11
Most often, we create one-off pieces of content, without an overarching PR content strategy. When we do this, we miss out on achieving business objectives. Here is what to include and how to measure your efforts
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