Clay Morgan

Hobby Lobby, Values, and Social Media

By: Clay Morgan | July 10, 2014 | 
19
As a business, are you prepared to engage a battle on the social media front? We take a look at how Hobby Lobby is handling their social strategy... Read More
Gini Dietrich

What Having it All Really Means

By: Gini Dietrich | July 10, 2014 | 
130
A recent interview with Indra Nooyi, the PepsiCo CEO, got lots of women up in arms when she said having it all is a myth. Here's what it really means for you... Read More
Alex Schiff

Crisis Communications: What Happens When You Swear at Your Customers

By: Alex Schiff | July 9, 2014 | 
19
Swearing at your customers might be one of the worst things to ever happen. Here's how a startup grew their business because of crisis communications... Read More
Mary Anne Keane

The Danger of Pay-to-Play Earned Media

By: Mary Anne Keane | July 9, 2014 | 
24
Pay-to-play earned media opportunities might seem tempting, but can be detrimental to the reputation of clients and our relationships with them as PR pros... Read More
Laura Petrolino

Social Business: A Customer Experience Time Machine

By: Laura Petrolino | July 8, 2014 | 
15
In the days before the internet, personal relationships business owners and employees were pervasive. It's time to put the social back in social business... Read More
Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
55
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More
Bushra Azhar

Three Psychological Secrets to Turn Visitors into Customers

By: Bushra Azhar | July 7, 2014 | 
13
Here are three research-backed ways to tweak your copy and design so you can offer solution-based website content and turn visitors into customers... Read More
Gini Dietrich

The Dreaded S Curve: How Communications Continues to Change

By: Gini Dietrich | July 7, 2014 | 
32
The free Spin Sucks Pro July webinar is hosted by Richard Binhammer. It discusses the dreaded S curve and what it means for the communications industry... Read More
Eleanor Pierce

Social Business Starts at the Top: Why You Must Have C-Suite Buy-In

By: Eleanor Pierce | July 3, 2014 | 
16
If you want to go from a "business with a Facebook page" to a "social business," you need to get your executive team on board. Here are proven reasons why... Read More
Gini Dietrich

Generate Leads and Drive Sales with These Tips

By: Gini Dietrich | July 3, 2014 | 
30
It's not easy to generate leads and drive sales through marketing communications efforts, but with these three tips you'll have great success... Read More