Sarah Clark

What PR and Marketing Leaders Can Learn From PewDiePie

By: Sarah Clark | February 18, 2016 | 
What can you learn from the phenomenon that is PewDiePie? His specific strengths and value system make for a compelling study for brands interested in positioning themselves as industry leaders. Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie. ... Read More
Gini Dietrich

Gender and Pay Inequality is Alive and Well

By: Gini Dietrich | February 18, 2016 | 
Gender and pay inequality is alive and well as a real-life example shows a male colleague is paid four times more what a female quoted for a conference... Read More
Daniel Hilbert

Find Brand Clarity With Four Identity Fixes

By: Daniel Hilbert | February 17, 2016 | 
When a brand tries to service too many customer targets, the connection to that audience declines. Daniel Hilbert discusses how brands can reorient and discover their target customer. He extracts four ways that brands can solve their customer identity crisis. ... Read More
Gini Dietrich

How to Measure PR: A Case Study and Examples

By: Gini Dietrich | February 17, 2016 | 
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples... Read More
Daniel Bliley

Four PR Lessons from the Panthers

By: Daniel Bliley | February 16, 2016 | 
What PR lessons can we learn from Carolina Panthers game aftermath? How do you handle a firestorm of criticism? Are you a sore loser? Daniel Bliley has more... Read More
Gini Dietrich

Die, AVEs, Die!

By: Gini Dietrich | February 16, 2016 | 
In a recent eBook from Meltwater, its author made the case for using AVEs as a metric in PR. Not only has every PR association condemned it, we do, too... Read More
Tony Gnau

Who Do You Trust? The Edelman Trust Barometer Surprise

By: Tony Gnau | February 15, 2016 | 
Trust is the most valuable commodity in business. You may make awesome products and provide an incredible service. But at the end of the day, we're all in the trust business. Tony Gnau looks at Edelman's Trust Barometer and its findings. ... Read More
Laura Petrolino

Seven Things Successful Client Service Leaders Do

By: Laura Petrolino | February 15, 2016 | 
Successful client service is built upon relationships. In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Find out how you measure up. ... Read More
Gini Dietrich

Gin and Topics: Prepare Your Comebacks

By: Gini Dietrich | February 12, 2016 | 
On this week's Gin and Topics, we have the 25 best movie comebacks of all time—which you should memorize and use—and more... Read More