Gini Dietrich

Gin and Topics: How to Fail a Drunk Test and a Genius Child

By: Gini Dietrich | May 9, 2014 | 
5
This week's Gin and Topics has three ways to fail a drunk test, a genius child, saved by dolphins, 100 days of dance, and what technology is doing to us... Read More
Jess Ostroff

Social Media Addiction is Real. How Do We Recover?

By: Jess Ostroff | May 8, 2014 | 
30
Studies show that our brains respond to social sharing like they respond to eating dessert. This makes it very difficult to kick our social media addiction... Read More
Gini Dietrich

Time Management: Six Tips to Be More Productive and Get Things Done

By: Gini Dietrich | May 8, 2014 | 
44
Time management isn't an easy thing and the same tips don't work for everyone. But here are six things that will help you be more productive... Read More
Tony Gnau

You Don’t Need A Viral Video

By: Tony Gnau | May 7, 2014 | 
18
Everyone wants to create their own viral video, but it won't always help you generate leads and sales. There is a better way to manage video content... Read More
Clay Morgan

The True ROI of Digital Marketing

By: Clay Morgan | May 7, 2014 | 
33
You may not be able to measure it in the traditional ways, but everything you do to market your company online can relate to ROI and your bottom line... Read More
Eleanor Pierce

Should I Buy Twitter Followers?

By: Eleanor Pierce | May 6, 2014 | 
39
Purchasing Twitter followers might seem easier than organically building your following, but it's not better for your community or your audience... Read More
Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
66
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment... Read More
Martin Waxman

From Optimist to Optimize: The Future of PR?

By: Martin Waxman | May 5, 2014 | 
21
PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories... Read More
Gini Dietrich

Spin vs. Positioning: How to Choose One Over the Other

By: Gini Dietrich | May 5, 2014 | 
29
Positioning most certainly could be seen as spin, but if done well and without stretching the truth, it will humanize your brand and endear your customers... Read More