Neha Bawa

Brand Experience through Web Design

By: Neha Bawa | March 17, 2015 | 
4
The brand experience is extremely important, and it must drive both on- and offline properties. Neha Bawa has thoughts on how to extend through web design... Read More
Gini Dietrich

The Business Guide to Using Instagram

By: Gini Dietrich | March 17, 2015 | 
18
Instagram is no longer just for consumer businesses to use, it has broader use for B2B and B2C Here is a guide for its use in all business and non-profits... Read More
Brendon Shank

Connect the Dots Between PR Metrics and Strategy

By: Brendon Shank | March 16, 2015 | 
6
Communications success depends on connecting the dots between PR metrics and strategy. Brendon Shank shares the correlation between data and narratives... Read More
Gini Dietrich

PR Industry Salary Survey Has Bad News for Women

By: Gini Dietrich | March 16, 2015 | 
62
The 2015 Bloom, Gross & Associates salary survey shows women in the PR industry are severely underpaid. They make $47,500 less than their male colleagues... Read More
Gini Dietrich

Gin and Topics: I Heart RDJ (For Real)

By: Gini Dietrich | March 13, 2015 | 
15
On this week's Gin and Topics, we have RDJ giving an Iron Man arm to a seven-year-old, Obama reading mean tweets, babies sneezing, and more... Read More
Kelsey Meyer

Four Content Distribution Strategies

By: Kelsey Meyer | March 12, 2015 | 
14
Many content marketers forget about content distribution when they write. We hit publish and wait. Kelsey Meyer has tips on getting it into the right hands... Read More
Gini Dietrich

You Can Call Me “Boss”: Smart PR Measurement

By: Gini Dietrich | March 12, 2015 | 
51
It's time for the monthly Spin Sucks webinar and we have Shonali Burke. She is going to walk you through PR measurement: The good, the bad, and the deadly... Read More
David Dunlap

Life in the Marketing Cloud

By: David Dunlap | March 11, 2015 | 
8
The marketing cloud offers endless opportunities for efficiencies, including social media, collaboration, and apps. David Dunlap from SingleHop has more... Read More
Laura Petrolino

Create a Winning Sponsored Content Strategy

By: Laura Petrolino | March 11, 2015 | 
21
When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational. ... Read More