Gini Dietrich

Gin and Topics: Anti-Bullying and Dogs Who Play Fetch Alone

By: Gini Dietrich | May 16, 2014 | 
16
This week's Gin and Topics has not one, but two dog videos! We also have kids rapping, sports figures who give back, and a parody of the Bee Gees and ... Read More
Laura Petrolino

How to Craft a Winning Personality Document

By: Laura Petrolino | May 15, 2014 | 
22
Every brand has a personality behind the corporate logo. Consider your values and best traits and put together a living personality document to stand by... Read More
Gini Dietrich

Run a Virtual Company with these Seven Tips

By: Gini Dietrich | May 15, 2014 | 
98
Creating a virtual company can be scary. Clients may not like it. You may lose business. But, the truth is, the pros far outweigh the cons. Here are tips to manage one... Read More
Mike Schaffer

Digital Fundraising with #TeamNoCancer

By: Mike Schaffer | May 14, 2014 | 
8
Without conversions, scale is meaningless. Learn how this digital fundraising campaign is taking the internet by storm for a good cause... Read More
Lindsay Bell

Canada is Set to Become a Spam Free Zone

By: Lindsay Bell | May 14, 2014 | 
52
As of July 1st, what some are calling the world’s toughest anti-spam law, is going into effect in Canada. It prohibits spam coming into Canada from anywhere... Read More
Mary Anne Keane

Is Social Proof Driven by Your Cortex or Your Content?

By: Mary Anne Keane | May 13, 2014 | 
11
Studies have shown that humans are likely to behave the way people around them behave. But social proof is more than psychology - it's also about content... Read More
Gini Dietrich

Sucks is a Bad Word

By: Gini Dietrich | May 13, 2014 | 
68
Since the publication of Spin Sucks, the book, we've had a lot of discourse on why sucks is a bad word. We won't change our brand and continue to fight the good fight... Read More
Ki'tay Davidson

Harness the Power of Diversity in the Workplace

By: Ki'tay Davidson | May 12, 2014 | 
15
It's time for employers to recognize that diversity in the workplace not only encourages equality, but also adds a level of necessary innovation and education. Learn five ideas to harness the power of diversity in the workplace. ... Read More
Gini Dietrich

Share the Road: A Few Tips for Cars from Cyclists

By: Gini Dietrich | May 12, 2014 | 
72
While it has nothing to do with PR or marketing, once a year I write a blog post about how important it is to share the road, accompanied with a few laws... Read More