Bryan Kramer

Be a More Human Marketer

By: Bryan Kramer | June 25, 2014 | 
15
Today, customers control our brands, but we control a few things. Our approach. Our understanding. Our message. We also control how to be a human marketer... Read More
Laura Petrolino

How to Develop a Consumer-Focused Culture

By: Laura Petrolino | June 25, 2014 | 
28
If you want customer service to be a priority you must develop a consumer-focused culture - through team goals, operations, and your leadership. ... Read More
Mary Anne Keane

Three Ways to Create Newsworthy Customer Service

By: Mary Anne Keane | June 24, 2014 | 
13
Opportunities to develop newsworthy customer service can only occur if providing superior customer service is part of your company’s core values... Read More
Gini Dietrich

New 120 Payment Terms from Big Brands Require Agencies Play Bank

By: Gini Dietrich | June 24, 2014 | 
58
Mars recently followed P&J, J&J, and Anheuser Busch in extending their payment terms to 120 days. This small firms requires small firms to play bank... Read More
Paul Sutton

What Does the Right to Be Forgotten Mean to You?

By: Paul Sutton | June 23, 2014 | 
15
The latest "right to be forgotten" ruling from the European Court of Justice raises questions about privacy, freedom of speech, and reputation management... Read More
Gini Dietrich

Your Customers Control Your Brand

By: Gini Dietrich | June 23, 2014 | 
37
Steve McKee, founder of McKee Wallwork Cleveland and author says your customers control your brand. How does that change your communications... Read More
Gini Dietrich

Gin and Topics: Your First Moon Party

By: Gini Dietrich | June 20, 2014 | 
17
This week's Gin and Topics has a videographer stuck in the Vegas airport, how to write a hip hop song in 30 seconds, your first moon party, and more... Read More
Sue Duris

Empathy is a Marketer’s Most Important Trait

By: Sue Duris | June 19, 2014 | 
20
Would you rather interact with someone who cares about you or only cares about making a buck? Learn how to incorporate empathy into your marketing strategy... Read More
Gini Dietrich

Global PR Firms Take Lead in Agreement with Wikipedia

By: Gini Dietrich | June 19, 2014 | 
15
In early June, 11 global PR firms took the lead in the creation of an agreement with Wikipedia, which polices the industry from being paid to edit pages... Read More