Gini Dietrich

Where Earned Media Belongs in the Content Marketing Mix

By: Gini Dietrich | February 28, 2017 | 
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing
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Autumn Bowes

Email Marketing Best Practices from Annoying Viagra Spam

By: Autumn Bowes | February 27, 2017 | 
We are all overwhelmed by the number of spam emails we receive on a daily basis. As a marketer you must make sure you won't spam the people whose attention you are looking to capture. Here are some email marketing best practices to keep in mind
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Laura Petrolino

Four Client Communication Rules that Will Grow Your Business

By: Laura Petrolino | February 27, 2017 | 
Client communication is the most important communication strategies we develop as PR pros. Laura Petrolino explains why these four rules of successful client communication will help you stay on the right track and grow your business.
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Gini Dietrich

Gin and Topics: It’s Life Notes and Love Notes that’ll Make You Cry

By: Gini Dietrich | February 24, 2017 | 
On this week's Gin and Topics, you're sure to bawl your eyes out with Notes, and then we'll make you laugh again with Ellen and James Corden
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Gini Dietrich

The Fireside Chat: Artificial Intelligence with Christopher Penn

By: Gini Dietrich | February 24, 2017 | 
On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years
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Charles Arment

The Vestigial Organs of Traditional PR

By: Charles Arment | February 23, 2017 | 
Traditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Charles Arment has more
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Gini Dietrich

Five Reasons Communicators are Frustrated and Lonely

By: Gini Dietrich | February 23, 2017 | 
The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve
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David J.P. Fisher

Seven Simple Steps to Start Writing that Book Now

By: David J.P. Fisher | February 22, 2017 | 
Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author
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Gini Dietrich

How to Create a Commitment to Lifelong Learning

By: Gini Dietrich | February 22, 2017 | 
There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too
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Jason Schemmel

Promotional Partnerships: What Can Go Right…What Can Go Wrong

By: Jason Schemmel | February 21, 2017 | 
We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership
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