Mary Anne Keane

The Danger of Pay-to-Play Earned Media

By: Mary Anne Keane | July 9, 2014 | 
24
Pay-to-play earned media opportunities might seem tempting, but can be detrimental to the reputation of clients and our relationships with them as PR pros... Read More
Laura Petrolino

Social Business: A Customer Experience Time Machine

By: Laura Petrolino | July 8, 2014 | 
15
In the days before the internet, personal relationships business owners and employees were pervasive. It's time to put the social back in social business... Read More
Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
55
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More
Bushra Azhar

Three Psychological Secrets to Turn Visitors into Customers

By: Bushra Azhar | July 7, 2014 | 
13
Here are three research-backed ways to tweak your copy and design so you can offer solution-based website content and turn visitors into customers... Read More
Gini Dietrich

The Dreaded S Curve: How Communications Continues to Change

By: Gini Dietrich | July 7, 2014 | 
32
The free Spin Sucks Pro July webinar is hosted by Richard Binhammer. It discusses the dreaded S curve and what it means for the communications industry... Read More
Eleanor Pierce

Social Business Starts at the Top: Why You Must Have C-Suite Buy-In

By: Eleanor Pierce | July 3, 2014 | 
16
If you want to go from a "business with a Facebook page" to a "social business," you need to get your executive team on board. Here are proven reasons why... Read More
Gini Dietrich

Generate Leads and Drive Sales with These Tips

By: Gini Dietrich | July 3, 2014 | 
30
It's not easy to generate leads and drive sales through marketing communications efforts, but with these three tips you'll have great success... Read More
Shelley Pringle

Buyer Personas are Critical for Content Marketing Success

By: Shelley Pringle | July 2, 2014 | 
23
There's a ton of competition out there when it comes to content, but creating buyer personas can help you produce targeted and relevant content that sells... Read More
Laura Petrolino

How to Integrate Online and Offline Communities

By: Laura Petrolino | July 2, 2014 | 
32
Social media helps create online communities, but we can't forget those offline connections. Learn how online and offline communities benefit from each other... Read More
Lindsay Bell

Canada Day and Content Galore: Welcome July

By: Lindsay Bell | July 1, 2014 | 
17
Canada Day, Independence Day, and a month of wonderful content about social business coming to you in July from your favorite team at Spin Sucks... Read More