Gini Dietrich

Losing a Valuable Team Member is Hard

By: Gini Dietrich | February 2, 2015 | 
154
Losing a valuable team member is hard, particularly when the organization is small and you've all become friends. Here is Gini Dietrich's take on the matter... Read More
Gini Dietrich

Gin and Topics: It’s Laura’s Birthday and We’re Alright

By: Gini Dietrich | January 30, 2015 | 
66
It's time for Gin and Topics and it's a special Laura Petrolino birthday edition. In her honor, we have babies, snowmageddon, and fantasy football losses... Read More
Eleanor Pierce

PR Writing: Seven AP Style Rules to Know

By: Eleanor Pierce | January 29, 2015 | 
27
Trying to get on a reporter's good side? Eleanor Pierce explains why, before you do any PR writing, you must familiarize yourself with AP Style... Read More
Laura Petrolino

Client Service is in the Details

By: Laura Petrolino | January 29, 2015 | 
36
Do the details make or break how you provide client service? Laura Petrolino shares her tips on communicating in a way that builds client trust... Read More
Karol Król

Backlinks Matter: Take Control of Them

By: Karol Król | January 28, 2015 | 
11
Once you've built a backlink, you have no power over it, right? Wrong. Here's how to drop middle-man links into your site to control your backlinks. ... Read More
Gini Dietrich

Offsite Content Marketing: Six Tactics to Reach New Audiences

By: Gini Dietrich | January 28, 2015 | 
79
While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares six tactics to reach new audiences... Read More
Marlene Oliveira

Structuring your Day for Maximum Productivity

By: Marlene Oliveira | January 27, 2015 | 
26
What's your plan when faced with a mountain of work? Are you organized, or do you wing it? Marlene Oliveira shares her tips for maximum productivity... Read More
Gini Dietrich

Content Distribution: Eight Ways to Gain New Readers

By: Gini Dietrich | January 27, 2015 | 
79
Content distribution is not a "build it and they will come" proposition. You have to be active in finding—and keeping— readers. These eight tips will help... Read More
Laura Petrolino

Personalized Communications in the Digital World

By: Laura Petrolino | January 26, 2015 | 
37
Personalized communications is more than mail merge and birthday autoresponders. Laura Petrolino shares how to communicate effectively with your clients... Read More