Leta Soza

Quiz: Put Your Data Literacy to the Test

By: Leta Soza | September 1, 2015 | 
Do you have great PR data literacy? Take this quiz from AirPR to see if you do...and what your score is compared to other PR pros... Read More
Gini Dietrich

Five Things Speakers Can Learn from Bruce Springsteen

By: Gini Dietrich | September 1, 2015 | 
Do you need to freshen up a presentation or ask your boss for a raise? Bruce Springsteen can teach speakers a thing or two about audience engagement... Read More
Robert Conrad

Use Predictive Analytics to Create Valuable Content

By: Robert Conrad | August 31, 2015 | 
Demographics and psychographics are quickly going out of style. The latest fad is to use predictive analytics to create the content your customers wants... Read More
Laura Petrolino

Sensory Awareness and Storytelling

By: Laura Petrolino | August 31, 2015 | 
Sensory awareness is an important skill for communications professionals. Laura Petrolino tells you why and how to sharpen yours. ... Read More
Gini Dietrich

Gin and Topics: The Recital that Will Bring You to Tears

By: Gini Dietrich | August 28, 2015 | 
In this week's Gin and Topics, we have a recital that will bring you to tears, a tortoise antagonizing a cat, science is cool, country dancing, and more... Read More
Carol Williams

Six Killer Employment Brand Strategies for Your Business

By: Carol Williams | August 27, 2015 | 
Hiring employees isn't just up to HR. Every organization needs an employment brand strategy. Carol Scott has six ways to find, hire, and retain the best... Read More
Gini Dietrich

Five Traits of Future PR Leaders

By: Gini Dietrich | August 27, 2015 | 
The time is now. The future is here. If you want to be a future PR leader or lead your organization into the future, these are the traits you must embrace... Read More
Stefanie Daneau

Why Most Local Social Media Management Fails

By: Stefanie Daneau | August 26, 2015 | 
Too often, organizations get on social media because they're told they have to and then it fails. Here are eight reasons YOUR social media management fails... Read More
Gini Dietrich

Three Ways to Invest in Yourself through Learning

By: Gini Dietrich | August 26, 2015 | 
Ongoing learning is not an easy thing, particularly when we're busy, but it's important to do. Here are three ways to invest in yourself every, single day... Read More