Gini Dietrich

Six Questions to Define Your Crisis Communications Plan

By: Gini Dietrich | March 30, 2017 | 
3
In the final of our three-part series on how to use analytics for crisis communications planning, we discuss media monitoring and building a risk matrix. In it, Gini Dietrich gives you a downloadable example risk matrix and six questions to ask during your planning meetings
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Deirdre Anne Lopian

How to Create Facebook Ads that Compel Clicks

By: Deirdre Anne Lopian | March 29, 2017 | 
7
Struggling with Facebook ads? Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign
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Gini Dietrich

Six Ways to Use Social Listening in Crisis Communications Planning

By: Gini Dietrich | March 29, 2017 | 
25
In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues
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Scott Ragin

How to Improve Your PR Content Strategy with Influencer Marketing

By: Scott Ragin | March 28, 2017 | 
4
What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. Scott Ragin has some tips that will help you develop your own influencer marketing campaign
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Gini Dietrich

Three Things Big Data Can Do to Help in Crisis Communications Planning

By: Gini Dietrich | March 28, 2017 | 
2
There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.
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Salma El-Shuraf

How to Build a Strong Foundation for Thought Leadership

By: Salma El-Shuraf | March 27, 2017 | 
5
Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership
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Laura Petrolino

Business Spring Cleaning: Sparkling Clean Website Performance

By: Laura Petrolino | March 27, 2017 | 
11
Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle
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Gini Dietrich

Gin and Topics: Genius Man Destroys Wheel of Fortune

By: Gini Dietrich | March 24, 2017 | 
0
On this week's Gin and Topics, we have a guy that can guess Wheel of Fortune puzzles with only one letter. Amazing. There also is Ellen, cheetahs, and more
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Gini Dietrich

The Big Question: Which PR Buzzwords Must Die?

By: Gini Dietrich | March 24, 2017 | 
29
PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought
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Corina Manea

How Teamwork Can Boost Your Career

By: Corina Manea | March 23, 2017 | 
7
Teamwork is crucial for any kind of business. The true power of a team lies in its members working as a team. Corina Manea make the case why it’s better for you and for your company to be a team player
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