Gini Dietrich

Planning a Career Should Never Be Passive

By: Gini Dietrich | July 28, 2016 | 
Though times have certainly changed, planning one's career does not come naturally to most women. We must stand up, speak out, and fight for what we want... Read More
Kara Vanskike

Please Embrace Owned Media and Help Alleviate a Pet Peeve

By: Kara Vanskike | July 27, 2016 | 
Many businesses owners rely on social sites such as Facebook, Twitter or Snapchat to carry their businesses. It's very risky to build a community and conduct your business only through a site you don't own. Kara Vanskike explains why having your owned media, such as a website or blog is key to business' long-term success... Read More
Gini Dietrich

The Two Leadership Skills No One Talks About

By: Gini Dietrich | July 27, 2016 | 
Most leaders learn to think strategically, create an environment for collaborative success, and communicate the vision, but they miss two important skills... Read More
Brian Meeks

Angst Ridden Squirrel Dominates

By: Brian Meeks | July 26, 2016 | 
Great copywriting is the art of convincing the reader to actually read the first line...and eventually buy what you are selling. So perhaps the secret sauce you’re missing in your business is a better understanding of copywriting. Brian D. Meeks has some tips for you... Read More
Gini Dietrich

The Chemistry of Thought Leadership, Content, and PR

By: Gini Dietrich | July 26, 2016 | 
Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy... Read More
Jon Schickedanz

A Client Breakup is Hard: Learn And Move Forward

By: Jon Schickedanz | July 25, 2016 | 
Have you ever asked your clients: “What does my competition have to do to get your business?” This is a bold, yet a great question that can help you sense an imminent breakup with your client. It will help you engage with your client, take the initiative to challenge and change the relationship... Read More
Laura Petrolino

Three Business Lessons from Our Team

By: Laura Petrolino | July 25, 2016 | 
The people you work with—both leaders and colleagues—are important sources of business lessons. Laura Petrolino discusses three lessons she's learned from three members of the Arment Dietrich/Spin Sucks team, and how they can improve your professional development as well. ... Read More
Gini Dietrich

Gin and Topics: FLOTUS Carpool Karaoke

By: Gini Dietrich | July 22, 2016 | 
On this week's Gin and Topics, we have FLOTUS singing carpool karaoke with James Corden, a cat riding on the back of a scooter, a Rocky baby, and more... Read More
Corina Manea

Five Reasons Working For a Small PR Firm is Good For Your Career

By: Corina Manea | July 21, 2016 | 
Working for a small PR firm gives you an amazing opportunity to learn…a lot! The roles are not so specialized, and you will have access to all the projects and company's clients. Corina Manea shares more advantages of starting your career in a small firm... Read More