Rob Biesenbach

The Five-Step Process for Creating Captivating Stories

By: Rob Biesenbach | February 28, 2018 | 
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We know creative storytelling has the power to capture an audience and persuade them to act. Use this five-step process from Rob Biesenbach to ensure you're captivating your audiences

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Gini Dietrich

How to Have 100% Success With Your Media Pitch

By: Gini Dietrich | February 28, 2018 | 
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If you want to have 100% success with your next media pitch, follow these six steps, be patient, and do mass distribute anything. It works 100% of the time

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Drew McLellan

How to Build a Leadership Team Within Your Agency

By: Drew McLellan | February 27, 2018 | 
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To build a leadership team within your agency, consider that your best employees aren't necessarily the right people to lead and grow the company

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Gini Dietrich

Shut Up: How Great Leaders Listen and Empower Teams

By: Gini Dietrich | February 27, 2018 | 
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One of the great skills is to not talk, not to provide answers, but to listen. Think of how great leaders listen. Bill Clinton is one. Learn how here

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Ken Jacobs

Slay the Over-Servicing Clients Dragon with These Five Questions

By: Ken Jacobs | February 26, 2018 | 
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Over-servicing clients is an impediment to profitability. It hinders the ability to invest and is a barrier to getting paid you what you deserve

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Laura Petrolino

The Importance of Active Listening in Communications

By: Laura Petrolino | February 26, 2018 | 
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Are you a good listener? Active listening is a crucial part of communications, but very few people are good at it. Find out how you can improve your skills.

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Gini Dietrich

Gin and Topics: Newscaster is Better at Applying Makeup Than You

By: Gini Dietrich | February 23, 2018 | 
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On this week's Gin and Topics, a newscaster applies makeup better than almost anyone, a guy nails every accent, Will Ferrell presents your week, and more

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Gini Dietrich

The Fireside Chat: How to Make Time with Laura Petrolino

By: Gini Dietrich | February 23, 2018 | 
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On this month's Fireside Chat, Gini Dietrich chats with Laura Petrolino, a staple among the Spin Sucks community and friend to many and all

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Corina Manea

#PRStudChat: Four Ways Content Can Boost Your Career in PR

By: Corina Manea | February 22, 2018 | 
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Can content help boost your career in PR? The February edition of #PRStudChat focused entirely on how writing and publishing content can help your career in PR. Learn more

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Gini Dietrich

Eight Practices for Developing a Hybrid PR Professional

By: Gini Dietrich | February 22, 2018 | 
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There are eight practices a hybrid PR professional must have—and it's time for communicators to recognize they are what we do better than anyone else

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